Whether you're a small business with a few part-time employees or an established company with several departments, the chances are that at some stage, you will seek the expertise of an external marketing agency to help with your advertising efforts. As with any aspect of life and business, giving up...
How to Measure the Success of a Brand Awareness Campaign
Brand awareness is defined as how familiar people are with your brand and the products or services you offer. Brand awareness can be divided into three layers:1. Awareness of your brand name and identity2. Awareness of your product/service offerings3. Awareness of your brand attributes (i.e. what sets you apart from...
An Introduction to Amazon Keyword Research
Amazon sells more than 75 million products on its platform. To sort through this platform, it needs a robust search engine. Thankfully, Amazon delivers an impressive solution to find the right products.The search engine is only expected to improve with the release of Amazon's enhanced search tool: The A10 Algorithm.What...
‘Google My Business’ to Become ‘Google Business Profile’
Google has announced that they are renaming ‘Google My Business' to ‘Google Business Profile'. The move is designed to completely reshape local SEO by extracting business profile management away from a single application and implementing it directly into Google Search and Google Maps. This isn't the first time Google has...
SEMRush: Keywords by Intent Guide
SEMrush has launched a new feature that allows you to view the intent of keywords quickly and easily.If you are an avid user of SEMRush like we are here at Fly High Media, you might have noticed this new feature while conducting keyword research titled ‘Keywords by Intent’.This is a...
Why Facebook Changed its Name and What Happens Now
At last week’s Facebook Connect 2021 conference, founder and CEO Mark Zuckerberg announced that the company will no longer be called Facebook, and is now called Meta. Explaining the great change, Mark Zuckerberg said the company was increasing focus on two different market segments - one of its family of...
7 Reasons Why You Should Consider Using Facebook Ads
Have you considered Facebook advertising for your business before?Maybe you are exploring different potential avenues to promote your business online and you are weighing up the pros and cons.The goal of this article is to help you understand some of the benefits of using paid social media advertising to help...
The Benefits of Blogging in 2021
Blogging remains a powerful avenue to increase organic traffic to your online business. In fact, marketers who prioritise blogging are 13x more likely to have a positive ROI on their efforts.If you don't already run a blog as a business - or outsource your content marketing - you may want...
Standards for Customer Service Have Risen, and So Must Your Digital Business Strategy
The pandemic has forced businesses to pivot from the physical world and into a digital one, leaving many businesses unprepared. Despite this, consumer expectations to provide exceptional customer service experiences have increased; buyers still expect businesses to be easy to buy from, engage with, and get service from, even when...
5 Google My Business Tips That You Can Implement Today
Google is a competitive space and especially in map listings. A well optimised profile and Google on-page Local SEO not only does it make you stand out, but it will also help you generate more leads for your business if done well.Google My Business is a great tool to put...