Google has announced the latest core update, tackling low-quality content and introducing new spam policies targeting search ranking manipulation techniques.The March 2024 Core Update is more extensive than Google's usual core updates. The update involves algorithm updates to improve search result quality.New Spam PoliciesWith the new update, Google has also...
Why Should You Have Author Pages On Your Website?
Digital marketing is a forever-changing industry which means that staying ahead of any trends is very important, to help improve the overall performance of your website. Many websites write regular blog content to help drive traffic to their website, however, many think that just adding content will help drive traffic...
Google trialling notes within search results
Google has started rolling out a trial of the “notes” feature within the search results, enabling you to enter notes on each of the search results and also notes of others.What are SEOs saying about this new feature?Many SEOs feel this new feature will definitely get spammed, especially when everyone...
What is Google’s October 2023 Spam Update?
Google has introduced many updates over the years, such as the Google Panda update back in 2011. The most recent update to their algorithm is their spam detection systems enhancement, and it will affect users globally.This alteration targets various content to reduce the spam results users can see. The types of...
Google Start Release Of Second Broad Core Update of 2023
Google’s planned August 2023 core update, the second Google core update this year, has begun its rollout this week and is expected to be completed in the space of two weeks. The previous core update was back in March, which started around March 15 and was completed on March 28....
8 Types of Businesses that Can Benefit from Local SEO
Struggling to reach your local customers? Unsure why your store or business has few people visiting or calling your phone number? Now is the time to consider applying local SEO.As more people use the web, local SEO is becoming an increasingly sought-after commodity to boost online businesses. After all, a...
The Ultimate Guide to Local SEO for Hotels
With so much competition online, it can be tough to stand out in the hotel market. However, local SEO (Search Engine Optimisation) can help you get more guests through the door and REDUCE the number of bookings through sites like Booking.com that charge high commission fees. In this guide, we'll...
Google introduces AI and ‘Perspectives’ to enhance search at Google I/O 2023
Google I/O revealed new advancements in Search, including 'Perspectives' integration and generative AI, aimed at transforming information discovery and deepening understanding.Revolutionary AI generationGoogle has introduced a new approach to search queries called Search Generative Experience (SGE), powered by generative AI. SGE simplifies complex search tasks by providing key information snapshots...
Efficiently Analysing Data with Google Analytics 4: A How-To Guide for Beginners
From 1st July 2023, Universal Analytics (UA) will stop processing website and app data, and the latest version of the web analytics service, Google Analytics 4, will completely take over. This is why we have created this guide on using Google Analytics 4 for beginners so businesses can prepare to...
‘Google My Business’ to Become ‘Google Business Profile’
Google has announced that they are renaming ‘Google My Business' to ‘Google Business Profile'. The move is designed to completely reshape local SEO by extracting business profile management away from a single application and implementing it directly into Google Search and Google Maps. This isn't the first time Google has...