Last week we welcomed Jess, our newest member of the team here at Fly High Media. She will be assisting our Client Success Manager with client relations.We asked her some questions about her new role and interests outside of work:What does your role consist of?My role here is to act...
Social Media Tips for Beauty Brands
In the competitive beauty industry, having a strong presence on social media is essential for connecting with and engaging your target audience.Many influencers and celebrities have their own beauty brands (Jess Hunt’s REFY and Hailey Bieber’s Rhode). They already have a personal brand with an audience to sell their products...
The Ultimate Guide to Google Shopping Feed Management
E-commerce is competitive. Maintaining a strong presence and high return on investment is the only thing that will keep you in business. With most consumers turning to Google for product searches, your business's visibility on this platform can significantly impact your sales and overall brand recognition. The management of your...
Transform Your Lead Acquisition with Top-of-Funnel Content
Attracting and nurturing potential customers begins long before a purchase. This journey starts at the top of the funnel (TOF), where the primary goal is to catch the attention of as many potential leads as possible. TOF content is pivotal in this initial stage, serving as the first point of...
5 Reasons to Consider Working with an Agency on a Consultancy Basis
The decision to collaborate with an agency on a consultancy basis has become increasingly popular among business owners and in-house marketing teams.The business world today demands agility and expertise.As organisations strive to stay ahead in a competitive environment, the support from agencies offering consultancy services becomes invaluable. Such a partnership...
5 Brand Experience Trends for Spring 2024
More and more brands are realising that community engagement is crucial for establishing unique connections with their audience.The goal is to create interactive brand experiences, inviting followers to participate and immerse themselves in the brand.With spring coming and brand experiences thriving, here are five types of brand experiences that we...
Google starts reducing “unhelpful” content by 40%
Google has announced the latest core update, tackling low-quality content and introducing new spam policies targeting search ranking manipulation techniques.The March 2024 Core Update is more extensive than Google's usual core updates. The update involves algorithm updates to improve search result quality.New Spam PoliciesWith the new update, Google has also...
A Guide to Direct-to-Consumer (D2C) Marketing
In the retail industry, Direct-to-Consumer (D2C) marketing has revolutionised the way brands connect with their audience and increase profitability.This approach enables companies to sell their products directly to consumers, cutting out middlemen and facilitating more personalised interactions.Understanding D2C MarketingAt its heart, D2C marketing is about forging genuine relationships with consumers.By...
Google Announces Further Partnership with Reddit
Google has announced a deal with Reddit that enables Google access to real-time content so that Google can show more content from the website within search results.The deal means that Reddit will get more visibility across all Google products.The access Google will have to Reddit will also enable Google language...
Essential SEO Content Writing Lessons from My First Month at Fly High Media
In my first month at Fly High Media, I learned valuable lessons that have helped me improve as an SEO Content Writer. Although challenging, my experience has been rewarding and enlightening. As a content writer, I find the job creatively fulfilling, especially when working with various businesses to meet their diverse content...