Google starts reducing “unhelpful” content by 40%

Google has announced the latest core update, tackling low-quality content and introducing new spam policies targeting search ranking manipulation techniques.The March 2024 Core Update is more extensive than Google's usual core updates. The update involves algorithm updates to improve search result quality.New Spam PoliciesWith the new update, Google has also...

A Guide to Direct-to-Consumer (D2C) Marketing

In the retail industry, Direct-to-Consumer (D2C) marketing has revolutionised the way brands connect with their audience and increase profitability.This approach enables companies to sell their products directly to consumers, cutting out middlemen and facilitating more personalised interactions. Understanding D2C MarketingAt its heart, D2C marketing is about forging genuine relationships with...

Google Announces Further Partnership with Reddit

Google has announced a deal with Reddit that enables Google access to real-time content so that Google can show more content from the website within search results.The deal means that Reddit will get more visibility across all Google products.The access Google will have to Reddit will also enable Google language...

Essential SEO Content Writing Lessons from My First Month at Fly High Media

In my first month at Fly High Media, I learned valuable lessons that have helped me improve as an SEO Content Writer. Although challenging, my experience has been rewarding and enlightening. As a content writer, I find the job creatively fulfilling, especially when working with various businesses to meet their diverse content...

How to Build Rapport and Online Reputation

If you are attracting sales or leads online, the strength of your business relationships and the reputation you cultivate online can be your greatest assets.For companies handling their digital marketing activity, understanding how to build rapport with clients and leverage that relationship to enhance their online reputation is key.In my...

6 Ways to Dominate Organic Social

When marketing for your brand, a good social media presence is the key to connecting with your audience. Unlike paid social ads, organic social relies on building relationships, engaging content, and a strong brand presence. 1. Understanding Your Audience Understanding your audience is crucial for successful organic social media efforts...

Why Should You Have Author Pages On Your Website?

Digital marketing is a forever-changing industry which means that staying ahead of any trends is very important, to help improve the overall performance of your website. Many websites write regular blog content to help drive traffic to their website, however, many think that just adding content will help drive traffic...

What is Topical Authority?

Topical authority is a cornerstone of a website's traffic performance through organic search. Ultimately, the depth and breadth of content is what will help you succeed.In the following article, we unravel the essence of topical authority, illustrating its importance within SEO and how it can propel your organic traffic.Understanding Topical...

Maximising ROI: Integrating SEO, PPC, and Social Media

The integration of Search Engine Optimisation (SEO), Pay-Per-Click (PPC), and Social Media isn't just a strategy but a necessity for maximising your Return on Investment (ROI). Whether you're just starting or looking to enhance your current strategy, this blog post is your guide to understanding how these powerful channels work...