A Beginners Guide to Digital PR

PR has EvolvedOnce built solely around press releases and media outreach, PR is now embracing a wider spectrum of engagement tactics that includes SEO, content marketing and social media. This digital PR approach allows brands to connect more deeply with their audience, improving their visibility, trust and engagement beyond what traditional...

5 Reasons Your Small Business Needs SEO

Search Engine Optimisation (SEO) offers unique benefits for small businesses that can drive long-term growth and success. Fly High Media has a track record of turning visitors into customers for our clients.Reason 1: Increase Online VisibilitySEO ensures your business appears in search engine results, making it easier for potential customers...

7 Strategies to Combat Seasonality in Your Digital Marketing Campaign

Seasonality can pose significant challenges for businesses, leading to fluctuations in online traffic, leads, and sales as customer behaviour changes with the seasons.These variations often result in periods of low activity, affecting overall performance and revenue. However, with the right strategies, it's possible to mitigate seasonality's impact and maintain consistent...

Strategies, Components, and Benefits of Outsourcing for Social Media Management

Strategies, Components, and Benefits of Outsourcing for Social Media Management Engaging with their intended audience through social media presents a wonderful chance for marketers to foster enduring connections. Proficient handling of social platforms is imperative for a triumphant marketing approach. The role of social media management covers various areas, including...

How to Troubleshoot a Loss of Organic Website Traffic

Experiencing a sudden drop in organic website traffic can be alarming for any digital marketer, SEO specialist, or business owner.It disrupts your site's performance, affecting visibility, engagement, and revenue. Understanding the causes behind this decline and knowing how to address them is crucial to maintaining a healthy online presence.This article...

5 Key Takeaways from BrightonSEO

A few weeks ago, Lucy and I ventured down to Brighton for the bi-annual Brighton SEO conference, one of the largest meetups of search marketers in the world!The event takes place over two days, at the end of April and around September/October, enabling search marketers to learn more about the...