Overview
Digital PR involves leveraging digital channels to enhance your brand’s online reputation and visibility. Our approach to public relations merges conventional techniques with digital marketing strategies. We can create engaging content, build relationships, and connect with your target audience on various digital platforms. In the digital age, digital PR is a useful tool to connect with your audience, build brand recognition, and encourage valuable interactions in an efficient manner.
Digital PR serves as an invaluable tool to establish a genuine connection with your audience, boost brand recognition, and foster valuable interactions in a seamless and effective manner.
Digital PR harnesses multiple digital channels to strengthen your brand’s online reputation and visibility. We take a holistic approach to public relations by blending traditional techniques with cutting-edge digital marketing strategies. We excel at crafting compelling content to captivate your audience, create meaningful connections, and engage with your target demographics across numerous digital platforms.
72%
72% of PR specialists say storytelling is the most important skill set in PR.
Source: DDIY
62%
UK businesses spent 62% of their budgets on digital advertising in 2020.
Source: Dontdissapointme
54%
Press releases are still the most trusted source of information for 54% of journalists in the UK.
Source: Rebootonline
Why is Digital PR important?
Digital PR can provide numerous advantages for businesses. It can help them expand their online reach, strengthen their brand image, increase visibility on search engines, share engaging brand stories, and build trust with customers. To achieve its goals, it uses various strategies such as utilising social media, collaborating with influencers, and creating content. Businesses can effectively connect with their target audience, enhance their online presence, and develop meaningful relationships by utilising digital channels.
Our process
1
Research
We start by thoroughly understanding your goals and objectives for your PR campaign. Through in-depth analysis, we identify the most effective approach to achieve your desired outcomes. Our team considers factors such as your target audience, industry landscape, and competitive landscape to ensure a tailored strategy that aligns with your goals.
2
Collect & Generate
We offer a wide range of PR tactics, including both traditional and innovative approaches. Our extensive network of industry connections is available to help you achieve your goals. We collate and curate a database of relevant journalists, influencers, and media outlets to target for maximum exposure. With this network in place, we craft captivating content that resonates with your audience and generates interest and engagement.
3
Execute
After completing the necessary steps, our team starts generating relevant content and resources to build your campaign. We use storytelling, visually appealing elements, and compelling messaging to grab attention and encourage people to share and link to your content. Our team is skilled at implementing strategies with both precision and creativity. This includes creating press releases, infographics, and captivating videos.
4
Assess & Adapt
We continuously monitor and measure the impact of the campaign, closely tracking key metrics such as website traffic, backlink acquisition, social media engagement, and brand mentions. Through analysing the data and insights obtained, we gain valuable feedback that helps us refine and enhance future PR initiatives. This guarantees maximum effectiveness and ROI (Return of Investment) for your campaigns.
Our PR Services
Campaigns
Our team of creative experts explores every avenue to create captivating content that ignites discussions and grabs the attention of both audiences and media outlets. With careful attention to detail and innovative ideas, we craft compelling stories and visuals that engage and captivate your target audience, while enticing journalists to feature your brand. We ensure that your content stands out, generates excitement, and receives the media coverage it truly deserves.
Publication Links
By strategically placing content in relevant publications, we generate high-quality backlinks that boost your brand’s authority and drive targeted traffic. Having backlinks is crucial as they serve as endorsements, signifying to both search engines and users that your website is a trustworthy source of information. As a result, your website gains greater visibility, credibility, and the potential to attract more engaged visitors.
Link Acquistion
By combining ongoing and new publication link acquisition, you can enjoy SEO benefits at every step. This approach helps you gather valuable backlinks consistently, boosting your website’s authority and search rankings. As a result, you’ll attract more organic traffic and increase your visibility in search results.
Why choose Fly High Media?
We are a friendly, ROI focussed agency and we put your business values at the epicentre of what we do. We carefully craft a measurable strategy that is designed to make you more money and build your brand online. We are constantly monitoring Google’s latest algorithm updates to ensure that we are using the most up to date strategies to get the best results for your business.
Contact Us
Cheshire (Head Office)
Manchester
Get in touch
Let’s find the best solution for your business