Link Building


Link-building is the process of getting backlinks for a website. It involves several techniques such as outreach, content creation, and building relationships. Outreach means reaching out to relevant websites, influencers, or bloggers to ask for backlinks or guest posts. In order to receive natural links from other websites, it is important to produce useful and high-quality content. Establishing good relationships with bloggers and industry influencers can lead to collaborative opportunities and natural link placements.


58% of marketers believe backlinks significantly impact search engine rankings.

Source: Mycodelesswebsite


93.8% of link builders say link quality is more important than link quantity

Source: Authorityhacker


Guest posting is the most popular link-building tactic, with 64.9% of link builders using it. 

Source: Authorityhacker


According to 65% of marketers, Domain authority is the most important metric to consider when building backlinks.

Source: Wordstream

Why is Link Building important?

Link building is crucial for several reasons. Firstly, it enhances your website’s authority and credibility with search engines. When reputable sites link to yours, it signals trustworthiness and boosts your rankings.

Link building drives organic traffic to your site. When you obtain high-quality and trustworthy backlinks, you will draw in more visitors who are interested in your content. This will boost your visibility and increase the likelihood of conversions.

It also improves your website’s visibility in search engine results. Quality backlinks play a significant role in improving search rankings, making your site more discoverable to users.

Building links can also help you establish meaningful relationships with people in your industry. By working with bloggers, website owners and influencers, you can form partnerships and increase the visibility of your brand.

What makes a good Backlink?

Contextual Relevance

Positive Backlink Profile

Social Profile

Anchor Text & Diversity

Our process


Understanding the Client

Understanding the client is the initial step in link building. It involves gathering information about the client’s business goals, target audience, and existing online presence. By understanding their needs, you can tailor the link-building strategy to align with their objectives. This includes assessing their brand identity, analysing competitors, and considering their other SEO efforts.


Link Prospecting

In our link-building strategy, the second step is link prospecting. We identify and find websites relevant to our client’s industry or niche that have the potential to provide valuable backlinks to their site. We assess the quality and relevance of websites, rank them based on their probable impact, and create a list of potential options for further evaluation during the link-building process. Link prospecting is a continuous process of evaluating suitable websites before directly contacting bloggers.


Blogger Outreach

In the third step of our link-building strategy, we initiate blogger outreach by sending personalised emails to the identified influential bloggers in our client’s industry. Our goal is to propose mutually beneficial collaborations, such as guest posting or niche edits, to provide value to their audience and gain high-quality backlinks to our client’s website. By building meaningful relationships with these bloggers, we expand our client’s network and enhance the success of the link-building campaign. This also involves follow-up emails which are often as important as the initial email.


Link Implementation

In our link-building process, the fourth step is link implementation. We identify relevant websites and reach out to their owners for link placement. We create high-quality content with links to our client’s website and work with the website owners to ensure proper placement. We also monitor and maintain the links to ensure their continued functionality. Through these steps, we enhance our client’s online presence and search engine rankings with high-quality, relevant links.


Ongoing Monitoring and Maintenance

Once the links are implemented, we continuously monitor their performance to ensure they remain active and functional. This stage involves regularly checking for any technical issues or broken links and taking necessary actions to fix them promptly. By maintaining the quality and effectiveness of the links over time, we contribute to the long-term success of our client’s SEO efforts and online visibility.

The Types of Links We Build

Guest Posts

A guest post is a service we offer where we create and publish articles or blog posts on behalf of our clients. These posts are placed on relevant websites that have a similar target audience, allowing our clients to reach a wider reader base and gain exposure. Within each guest post, we include a link that directs readers to our client’s websites, helping to drive traffic and improve their online visibility. To ensure seamless integration, we carefully select natural anchor text within the article for these links, optimising their SEO value.

Niche Edits

A niche edit is a simple and effective SEO tactic used by digital marketing agencies to enhance a website’s search engine visibility. It involves strategically placing relevant anchor text links within existing content on other websites. By finding the right anchor text that blends naturally with the content, the niche edit looks organic to search engines, leading to improved rankings and targeted traffic for our client’s website.


Citations are like digital references for your business. They include your business name, address, and phone number, and can be found on online directories. Having consistent and accurate citations across different directories is crucial for boosting your local SEO. This is because search engines consider this information as a sign of credibility. We implement citations on various directories, ensuring that your business information is consistent, up-to-date, and easily found by potential customers searching online.


HARO (Help a Reporter Out) links allow you to connect with journalists and media outlets looking for expert opinions and sources for their articles. By participating in HARO, you can secure high-quality backlinks from authoritative websites, boosting clients’ SEO efforts. These links are often featured in popular directories and news platforms, enhancing your client’s online visibility and credibility. HARO links elevate your client’s digital presence and drive more targeted traffic to their websites.

Matt writing on whiteboard

Why choose Fly High Media?

We are a friendly, ROI focussed agency and we put your business values at the epicentre of what we do. We carefully craft a measurable strategy that is designed to make you more money and build your brand online. We are constantly monitoring Google’s latest algorithm updates to ensure that we are using the most up to date strategies to get the best results for your business.

Link building in SEO refers to the process of acquiring hyperlinks from other websites to your own. These links act as “votes of confidence” for search engines, signalling that your website is reputable and trustworthy. Link building plays a crucial role in improving search engine rankings and increasing organic traffic. It involves various strategies such as guest blogging, outreach to industry influencers, content promotion, and creating valuable resources that others naturally want to link to. By obtaining high-quality and relevant backlinks, you can enhance your website’s authority and visibility in search engine results. Fly High Media offers a comprehensive link-building service, leveraging our expertise to help you build a strong and authoritative online presence.

Link building is vital in SEO as it offers numerous benefits for your website’s visibility and rankings. Firstly, high-quality backlinks from authoritative websites improve your website’s authority and credibility in the eyes of search engines, leading to higher rankings. Moreover, backlinks drive referral traffic to your site, increasing exposure and potential customer reach. A well-executed link-building strategy can also help you establish industry relationships and partnerships, expanding your network and opening doors for collaboration opportunities. Additionally, effective link-building enhances the overall user experience by connecting users to valuable and relevant resources. With Fly High Media’s expertise in link building, they can help you strengthen your online presence and achieve sustainable SEO success.

The three types of link building in SEO are natural links, manual or outreach-based links, and self-created links.

– Natural links are given by other websites without any direct involvement from the website owner. They are earned through the high-quality content and valuable resources you provide, attracting organic backlinks.
– Manual or outreach-based links involve actively reaching out to other websites, influencers, or bloggers to request a link to your website. This requires personalised outreach and relationship building to secure relevant and authoritative links.
– Self-created links are those created by website owners themselves, such as forum signatures, blog comments, or directory submissions. While they can be quick to acquire, their impact is generally lower due to their potentially low quality or spammy nature.

At Fly High Media, we specialise in implementing diverse link-building strategies tailored to your business needs and goals.

Backlinks that are considered bad for SEO violate Google’s Webmaster Guidelines and are deemed manipulative or spammy. These include:

  • Low-quality or irrelevant links: Backlinks from irrelevant or low-quality sites can negatively impact your SEO.
  • Link schemes: Participating in link exchange networks or link farms can lead to penalties.
  • Over-optimised anchor text: Using exact match anchor text excessively can raise red flags to search engines.
  • Private blog networks (PBNs): Using PBNs to generate links is manipulative and can harm rankings.

At Fly High Media, we prioritise ethical and high-quality link-building practices to ensure sustainable and effective SEO results for our clients.

While not all websites require a link-building strategy, implementing one can bring numerous benefits regardless of the website type. A solid link-building strategy helps attract quality backlinks from reputable sources, which can drive additional traffic to your website. These backlinks act as endorsements, signalling to search engines that your website is trustworthy and authoritative. This can improve your search engine rankings, increase visibility, and generate targeted organic traffic. Whether you have an e-commerce site, a blog, or a corporate website, a well-executed link-building strategy can enhance your online presence and help you reach a wider audience.

A do-follow link is a regular hyperlink that passes authority and link juice from the referring website to the linked website. These links are valuable for improving search engine rankings and organic visibility. On the other hand, a no-follow link includes a HTML attribute that instructs search engines not to pass authority or link juice to the linked website. While no-follow links don’t directly impact search rankings, they can still drive traffic and provide exposure. They are commonly used for sponsored content, user-generated content, and to prevent spam. Both types of links are important in a well-rounded link profile, offering a balance of authority and traffic generation.

Domain and page authority are metrics developed by Moz that indicate the strength and credibility of a website. Domain authority (DA) predicts how well a website will rank in search engine results, ranging from 1 to 100, with higher scores indicating greater authority. It considers factors like the quality and quantity of backlinks, website age, and content relevance. Page authority (PA) measures the ranking potential of an individual webpage, also on a scale of 1 to 100. It takes into account similar factors but focuses specifically on the authority of that particular page. These metrics provide insights into the competitiveness and trustworthiness of a website or webpage, helping with SEO strategy and decision-making.

Broken link building is a valuable strategy in link-building that involves identifying broken links on other websites and replacing them with your own relevant and functional links. It offers several benefits, such as enhancing the user experience by fixing broken links, building relationships with website owners by providing them with helpful replacements, and gaining high-quality backlinks to your website. By targeting your competitors’ broken links, you can redirect their lost traffic to your website, potentially boosting your visibility and organic rankings. Overall, broken link building is an effective and ethical approach to improve your website’s authority and attract valuable traffic.

Link juice refers to the value or authority passed from one webpage to another through hyperlinks. When one webpage links to another, it transfers a portion of its ranking power or credibility, known as link juice, to the linked page. The more high-quality and relevant backlinks a webpage receives, the more link juice it accumulates, which can positively impact its search engine rankings. Link juice is distributed among the linked pages, contributing to their visibility and authority. However, it’s important to note that not all links pass the same amount of link juice, as factors like the linking page’s authority and relevance also influence the transfer.

Obtaining links from Private Blog Networks (PBNs) should be avoided due to several reasons. PBNs are networks of websites that are typically created solely to manipulate search engine rankings. These websites often have low-quality content, are built solely for link building, and are controlled by the same owner. Search engines, like Google, consider PBNs a violation of their guidelines and view such links as unnatural and manipulative. If discovered, websites associated with PBNs can face severe penalties, including loss of rankings or even removal from search engine results. It is advisable to focus on acquiring high-quality, natural backlinks from authoritative and relevant sources to maintain long-term SEO success.

The quality of a link is determined by several factors in the context of link building for websites. Firstly, the authority and credibility of the linking domain play a crucial role. Links from well-established and reputable websites are considered of higher quality. Secondly, relevance is important, as links from websites within the same industry or niche carry more weight. The anchor text used for the link should be relevant and descriptive. Additionally, the context surrounding the link, such as the quality of the content and its placement, impacts the link’s quality. Lastly, natural and organic link acquisition, as opposed to paid or manipulative methods, is highly regarded by search engines and ensures better link quality.

The timeline for seeing results from link-building strategies can vary, but typically it takes around 1 to 3 months to observe significant outcomes. Building high-quality backlinks takes time as search engines need to crawl and index the links, and their impact on rankings becomes more apparent over time. However, it’s important to note that the exact timeline can be influenced by various factors such as the competitiveness of the industry, the authority of the acquired links, and the overall SEO efforts implemented. Consistency and ongoing link-building efforts are key to achieving sustained and long-term results.

While it’s true that natural links can be valuable for your website, solely relying on them may result in a slow and uncertain link acquisition process. Waiting for links to come naturally can take a significant amount of time and depends on external factors. To expedite the growth of your backlink profile and improve your website’s visibility, it is advisable to implement a proactive link-building strategy. Fly High Media can help you develop a tailored link-building plan that includes outreach, content promotion, and collaboration with relevant websites to secure high-quality backlinks efficiently and effectively. Don’t leave your link-building success to chance; take control with a strategic approach.

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