Overview
Property marketing requires compelling online strategies to expand the reach of a business and achieve remarkable growth. Using search engine optimisation and targeted ads helps property companies boost online visibility and generate leads through their website. To gain exceptional online success, property businesses use these effective marketing techniques to improve engagement across various online platforms and website traffic to enhance their conversion rates.
41%
41% of homebuyers initially look for available properties online
Source: Fit Small Business
90%
90% of homebuyers use the internet at some point during their property search and the buying process
46%
46% of consumers in a study reported being likely to use an online estate agent the next time they want to sell a property
Source: Property Road
51%
51% of homebuyers initially used online methods to contact an estate agent
Source: Development Finance Today
Benefits of Digital Marketing for the Property Sector
Digital marketing expands property potential into the online domain, enabling businesses to develop brand awareness and increase ROI through online conversions. Using Pay-Per-Click (PPC) campaigns and paid social marketing pushes your ads around commercial or residential properties in front of potential buyers and tenants. Search engine optimisation (SEO) and social media increases your online visibility and can enhance your virtual and in-person viewings of a property.
Our experienced team incorporates strategies and techniques to optimise your website and maximise your online results. Their data-driven processes allow your company to thrive in the property industry and expand your clientele.
Get quality leads through organic search
Improve efficiency of paid media campaigns
Become a industry leader through content
Create greater awareness around your brand
Our Digital Marketing Services
SEO
To increase your property website’s visibility to homebuyers, business owners and landlords, our SEO specialists use search engine optimisation (SEO) to make your website easier to find. With their extensive marketing and competitor research, they tailor their strategies to suit the property sector to enhance your site and provide the best outcomes for your business.
We use ‘White-hat’ SEO techniques, which follow Google’s regulations and guidelines to optimise your site and deliver high-quality results for your organisation.
PPC
Our Pay-Per-Click (PPC) advertising targets homebuyers, commercial property buyers, landlords and renters as they search for their ideal location and promotes your site as the one with their perfect solution. Our ads are adaptable, so we adjust them as needed to deliver optimal results for your property business. With our extensive research and tailored strategy, our PPC team provide a cost-effective method to increase website traffic and enhance brand visibility.
Social Media
Our social media experts use various platforms to reach property buyers, renters and landlords and promote brand awareness online. They adapt your content to reach several demographics defined by key characteristics such as age, gender and interests, tailoring your social media marketing strategy to grow your online audience. If maintaining your social media presence is too time-consuming, we can manage your accounts to engage with potential clients and increase traffic to your property website. By employing our tailored strategies and working with your social media presence, we can widen your reach within your target market and increase your property enquiries from potential clients.
Paid Social
With our paid social services, your property company can benefit from the influence of social media platforms on future buyers. Our strategic alterations to our campaigns on platforms such as LinkedIn, Instagram and Facebook enable us to target your different clientele types individually, increasing your property enquiries and online visibility to potential buyers and renters. This advertising style encourages property sales and leases by improving brand awareness and audience engagement, heightening your ROI and boosting your website conversion rate.
Why choose Fly High Media?
We are a friendly, ROI focussed agency and we put your business values at the epicentre of what we do. We carefully craft a measurable strategy that is designed to make you more money and build your brand online. We are constantly monitoring Google’s latest algorithm updates to ensure that we are using the most up to date strategies to get the best results for your business.
SEO is crucial for the property industry due to a few reasons:
Increased Online Visibility: The property sector is highly competitive, and having a strong online presence is essential to stand out among competitors. SEO helps improve your website’s visibility in search engine results pages (SERPs), allowing more potential clients to find your property business.
Targeted Audience Reach: SEO allows you to target specific keywords and phrases relevant to the property industry. This means that the traffic you attract through SEO is more likely to be composed of people actively searching for property services or properties. By aligning your SEO strategy with your target audience’s search intent, you can connect with potential buyers and sellers.
Cost-Effective Marketing: Compared to traditional advertising methods, SEO offers a cost-effective approach to marketing in the property industry. Instead of spending significant amounts on paid advertising, SEO helps you gain organic visibility and long-term traffic without incurring ongoing costs for each click or impression.
Trust and Credibility: When your property website ranks high in search results, it instils a sense of trust and credibility among potential clients. Users tend to associate higher search rankings with reputable and authoritative businesses.
Local SEO Advantage: Many property transactions are location-specific. With an effective local SEO strategy, you can target potential clients in specific geographic areas where you operate. This is particularly beneficial for real estate agents or agencies catering to a particular region or city.
Common SEO mistakes that property businesses should avoid include:
- Neglecting keyword research
- Publishing duplicate or low-quality content
- Having a disorganised website structure and navigation
- Failing to optimise for mobile devices
- Overlooking local SEO
- Neglecting on-page optimisation
- Neglecting link-building efforts
Making these mistakes can detrimentally impact your website’s traffic. In the worst-case scenario, Google may penalise your website as it may perceive some of these errors as black hat SEO.
Yes, as an SEO agency, we provide regular reports and analytics to track the progress of your website’s SEO performance.
We believe in transparency and keeping our clients informed about the results of our efforts. Our reports will provide insights into key metrics, such as organic traffic, keyword rankings, backlink profile, and overall website performance.
By analysing these reports, you can gain a clear understanding of how your SEO campaign is progressing and the impact it is having on your online presence.
Yes, we offer ongoing digital marketing maintenance and monitoring services. digital marketing is not a one-time effort but requires continuous attention and optimisation to maintain and improve your website’s search rankings.
Our team will regularly monitor your website’s performance, track keyword rankings, analyse traffic data, and identify areas for improvement. We also stay updated with the latest algorithm changes and industry trends to adapt our strategies accordingly.
Our ongoing digital marketing and monitoring services ensure that your website remains optimised, competitive, and visible in search engine results over the long term.
We provide specialised expertise and understanding of the unique challenges and opportunities within the property market. We have a proven track record of helping property businesses improve their online visibility, attract qualified leads, and generate conversions.
Our team of SEO professionals has in-depth knowledge of property keywords, local search optimisation, and industry-specific strategies. We tailor our SEO approach to align with your specific goals and target audience, ensuring your website stands out amidst the competition.
With our property SEO services, you can expect a bespoke strategy, transparent reporting, and a commitment to delivering measurable results for your business.
The time it takes to see results from SEO can vary depending on various factors, such as the competitiveness of your industry, the current state of your website, the quality of your SEO efforts, and the effectiveness of your strategy.
It usually takes time for search engines to crawl and index your website, analyse its relevance and authority, and reflect on any changes you make.
In some cases, you may see improvements in search engine rankings and organic traffic within a few weeks or months. However, significant and sustainable results usually take longer, typically several months to a year.
Yes, several SEO strategies can work well for property websites. Here are a few key strategies to consider:
Keyword research: Conduct thorough keyword research to identify relevant terms and phrases that potential homebuyers or sellers are using on search engines when looking for property information on search engines such as Google.
Local SEO: Property is often location-specific, so optimising your website for local search is crucial. Include location-specific keywords in your content, create localised landing pages, and ensure your business information (such as name, address, and phone number) is consistent and updated across online directories and platforms.
High-quality content: Produce informative, valuable, and engaging content that caters to the needs and interests of your target audience. This can include blog posts, neighbourhood guides, market updates, home buying/selling tips, and more. Quality content attracts visitors, encourages them to stay on your site longer, and increases the likelihood of them sharing your content or linking back to it.
Mobile SEO: With a growing number of people using mobile devices to browse the internet, it’s crucial to have a mobile-friendly website. Optimise your website for mobile devices to ensure it loads quickly, is easy to navigate, and provides a seamless user experience across different screen sizes.
On-page SEO: Consider on-page elements such as meta titles, meta descriptions, headings, and URLs. Optimise these elements with relevant keywords and compelling descriptions to improve search engine visibility and click-through rates.
Link building: Build high-quality backlinks from reputable and relevant websites. Seek opportunities to collaborate with local businesses, industry influencers, or property publications to earn backlinks to your website.
User experience: Focus on providing a positive user experience by improving website speed, ensuring intuitive navigation, and enhancing overall usability. User-friendly websites tend to have better engagement metrics, which can indirectly influence search engine rankings.
We offer a full cycle of services for other digital marketing channels. We can support your property business with the following:
Paid advertising (both Google and Facebook ads)
Social media marketing
Website design services
Contact Us
Cheshire (Head Office)
Manchester
Get in touch
Let’s find the best solution for your business