PPC SEO
PPC Agency Liverpool
From Google Ads to Bing Ads, our PPC experts ensure every click counts - boosting visibility, leads, and ROI for Liverpool businesses.
Our Focus,
Their Growth.
We've proudly worked with some amazing brands
Did You Know?
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On average, PPC has a 200% return on investment.
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PPC traffic converts, on average, 50% better than organic traffic.
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Over 90% of internet users see Google ads in search engine results.
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47% of all purchases take place online.
Our Growth Stories
PPC
218% Increase YoY for a Running Shoe Ecommerce Brand
PPC
Maximising Booking Revenue by 77% for a City Centre Luxury Aparthotel
PPC SEO
A Full Funnel SEO and PPC Strategy Driving Measurable Conversion Growth for an Insolvency Firm
PPC SEO
Combining SEO and PPC to Achieve 108% Extra Organic Traffic and x6 ROAS for Registration Plates
Data Driven
We use insights and analytics to fuel growth and smart decisions.
Experienced
Years of expertise delivering measurable results across industries.
Client Focused
Your success is our priority with tailored strategies built around you.
Your Growth,
Our Focus.
At Fly High Media, we create PPC campaigns that deliver genuine business results. Our approach is focused on performance, aiming to increase conversions and ensure every pound spent achieves measurable returns. We are dedicated to reaching the goals that matter most to your business, such as attracting quality leads, boosting sales and helping you stay ahead of your competitors on Google Ads.
Contact Us
A Message From Our Managing Director.
“
Our approach is purposeful and measurable. Every campaign starts with a target and ends with a clear result. You will always know what we are doing, why it matters, and how it's impacting revenue. We've been on this journey since 2016 and that experience has shaped us into the agency we are today; results-driven, transparent, and committed to making marketing meaningful.
”
Our PPC Team.
Josh Richmond
Paid Media Manager
Rob Jeffries
Client Success Manager
Jess McMillan
Key Account Manager
We Use The Latest PPC Technology.
Fly High Media Growth Formula
Three proven steps to drive more revenue, not just rankings.
1
Revenue-Driven Strategy
We build strategies backwards from your revenue goals.
2
The 80/20 Execution Model
We prioritise the 20% of actions that deliver 80% of results.
3
Continuous Optimisation and Scaling
We track, recalibrate and scale growth month after month.
What Does The First Six Months Look Like?
Month 1 M1
Month 2 M2
Month 3 M3
Month 4 M4
Month 5 M5
Month 6 M6
Planning & Tracking
Build & Launch
Creative & Assets
Optimisation & CRO
Strategy & Reporting
Scaling & Expansion
Reporting, Consultancy & Client Support
Why is PPC Important for Liverpool Businesses?
PPC helps Liverpool businesses attract more customers by placing their ads in front of people actively searching online for their products or services. It enables precise targeting based on location, interests and search behaviour, giving your business a better chance of converting potential customers. PPC is a highly effective and affordable digital marketing strategy that produces measurable results in a short time. It supports local companies across Liverpool by reaching the right audience, increasing website traffic and generating consistent leads and sales.
Your ads appear at the top of search results, reaching customers right away.
Focus on specific Liverpool areas, keywords and audiences for better results.
Track every click and conversion to see exactly how your budget works.
PPC drives quality traffic, boosts leads and helps you stay ahead of local competitors.
Is Your Liverpool Business Not Generating Enough Leads or Revenue?
There are various options we can offer to new businesses. It all depends on how important you think rankings are to your business. If it's crucial, then we will advise you on what needs to be done to improve search visibility.
Contact Our PPC Team"A PPC agency in Liverpool focusing on growth, helping businesses get seen online, attracting more customers and building long-term success."
Founded in 2016 in Manchester by Managing Director Matt Pyke, Fly High Media has grown from a university start-up into a recognised digital marketing agency trusted by businesses across the UK. From the beginning, the focus has been on measurable results, clear communication and long term client partnerships.
With offices in Manchester and Cheshire, our certified specialists deliver services in PPC, SEO and paid social, supported by industry best practices and continuous professional development. Clients value our transparent approach, proven strategies and commitment to excellence, making Fly High Media a reliable partner for sustainable digital growth.
About Fly High MediaOur Process.
Research and Planning
We begin by understanding your business, audience and competitors. This includes keyword research, market analysis and defining clear campaign goals to guide strategy.
Campaign Setup
We build structured campaigns with targeted ad groups, compelling ad copy and effective landing pages. Tracking and conversion goals are set up for accurate performance measurement.
Launch and Testing
Once live, we monitor performance closely, testing different ad variations, keywords and bidding strategies to identify what delivers the best results.
Optimisation
We continually refine campaigns by analysing data, adjusting bids, improving ad relevance and enhancing landing page performance to maximise return on investment.
Reporting and Insights
We provide transparent, data-driven reports that highlight key metrics, performance trends and actionable insights to guide future PPC decisions and long-term growth.
Ecommerce PPC Services.
Setup and Strategy
A successful e-commerce PPC campaign starts with thorough planning and a well-organised structure. Grouping campaigns by product category, audience type or specific objectives helps ensure your budget is used efficiently and results are simple to measure. This creates a solid, data-focused foundation for strong advertising performance.
Your bidding strategy and audience targeting then determine how funds are allocated and who sees your ads. Choosing the right bidding model maintains a balance between cost and profitability, while precise targeting ensures your ads reach the shoppers most likely to make a purchase.
Execution and Optimisation
Successful implementation transforms strategy into tangible results. Regular monitoring of key metrics such as click-through rates and conversions provides essential insight into the factors that influence sales and overall revenue.
A/B testing and continuous optimisation keep campaigns efficient and competitive. This ongoing improvement process enhances brand visibility and ensures your e-commerce PPC activity delivers the strongest possible return on advertising spend.
Ecommerce PPC ServicesLead Generation PPC Services.
Planning and Structure
Creating an effective PPC campaign for lead generation begins with detailed planning and strong organisation. Structuring campaigns around specific services, locations or audience groups ensures that every pound of ad spend is used efficiently and that performance can be measured with accuracy.
Targeting and bidding choices are central to a successful strategy. By selecting a suitable bidding approach and setting sensible limits, advertisers can control costs while maintaining a focus on lead quality and overall campaign effectiveness.
Delivery and Improvement
With the foundations in place, strong delivery relies on accuracy, creativity and clear communication. Compelling ad copy, appealing visuals and well-defined calls to action help capture interest and encourage users to make an enquiry. Optimised landing pages build trust and provide an easy route to conversion, ensuring visitors stay engaged until they complete a form or make contact. Every campaign element should highlight the brand’s reliability and the benefits it provides.
Consistent monitoring and refinement are key to ongoing success. Testing different headlines, offers and page designs helps identify which variations produce the strongest response and the best results.
Lead Gen PPC Services
Types of PPC.
Remarketing
This approach targets people who have already visited your website but did not take action. By showing them tailored ads as they browse other sites, it keeps your brand visible and encourages them to return and complete a purchase or enquiry, improving conversion rates and overall campaign performance.
RemarketingGoogle Shopping
Designed for e-commerce businesses, this platform displays product ads directly within Google search results, complete with prices and images. It helps potential customers compare items quickly and drives high-quality traffic to your online store, making it easier to increase sales and showcase your products effectively.
Google ShoppingGoogle Ads Management
Managing campaigns within Google Ads involves setting up, monitoring and optimising search, display and shopping ads. It ensures that budgets are used efficiently, keywords are relevant and ad performance continues to improve, resulting in stronger visibility, more qualified leads and a better return on investment for your business.
Google AdsMicrosoft Ads Management
This focuses on advertising across Bing and other Microsoft networks. By managing campaigns, keywords and bids effectively, businesses can reach audiences who may not use Google. It provides an additional channel for traffic, often at a lower cost per click, and helps expand online visibility.
Microsoft AdsPerformance Max
This campaign type uses automation to display ads across all Google channels, including Search, Display, YouTube and Gmail. It optimises targeting and bidding based on data, allowing businesses to reach potential customers wherever they are online, while maximising conversions and overall advertising efficiency through machine learning.
Performance MaxDisplay Advertising
This form of PPC uses image or video ads that appear across websites, apps and social platforms. It builds brand awareness by reaching users as they browse online content, encouraging engagement and visibility even before they are ready to buy, which supports long-term growth and recognition.
Display AdsFeed Optimisation
Improving your product feed ensures listings are accurate, detailed and appealing across advertising platforms. By enhancing titles, descriptions and imagery, you increase the chances of your products appearing in relevant searches and converting potential customers, helping your campaigns perform more efficiently and deliver stronger sales results.
Feed OptimisationDemand Gen
This campaign type helps create interest and awareness among new audiences through engaging visual ads across YouTube, Gmail and Discovery. It focuses on inspiring potential customers before they actively search, building recognition, trust and intent that lead to future conversions and long-term brand growth.
Demand Gen We’re a Google Partner
PPC Agency
We’ve been recognised by Google for demonstrating advanced advertising knowledge, delivering strong client results and maintaining high campaign standards. Our team holds certified expertise, giving you confidence your ads are managed to Google’s best practices with access to exclusive insights, training and support.
Healthcare
Reaching patients and healthcare consumers requires precision, compliance and trust. Pay per click advertising in the healthcare sector focuses on connecting audiences with relevant treatments, clinics and medical services while maintaining data privacy and ethical standards. Effective campaigns combine strong keyword targeting, educational content and reassuring messaging to drive qualified enquiries.
Ad performance depends on transparent communication and ongoing optimisation. Ads must follow healthcare advertising regulations, ensuring accuracy and sensitivity in tone. By tailoring campaigns to patient needs and search intent, healthcare providers can build credibility, attract appointments and strengthen brand awareness in an increasingly competitive digital environment.
Healthcare MarketingExample Businesses:
- Private Clinics
- Dentists
- Care Homes
- Physiotherapists
Professional Services
Marketing professional services online requires authority and expertise. Pay per click campaigns help accountants, lawyers, consultants and similar firms reach decision makers actively seeking advice. By focusing on high intent keywords and clear calls to action, businesses can increase leads while demonstrating their value and credibility.
Consistent message testing, refined targeting and strong landing pages are essential for success. Combining data insights with a professional tone helps build trust and highlight unique expertise. When executed strategically, PPC can establish firms as industry leaders, generate consistent enquiries and strengthen long term client relationships in competitive service markets.
Professional Services MarketingExample Businesses:
- Law Firms
- Accountants
- Consultants
- Financial Advisors
Industry & Energy
Industrial and energy companies rely on precision targeting to reach engineers, procurement managers and investors. PPC campaigns in this sector promote complex solutions such as renewable energy systems, manufacturing services or equipment supply. Clear and informative ad copy ensures technical audiences understand the benefits and performance of each offering.
Using sector specific keywords and detailed landing pages improves conversion rates while enhancing visibility across international markets. Careful budget management, competitor analysis and continual optimisation ensure strong return on investment. PPC enables industrial and energy brands to showcase innovation, efficiency and sustainability to highly qualified business audiences.
Industry & Energy MarketingExample Businesses:
- Manufacturers
- Renewable Energy Firms
- Engineering Companies
- Industrial Suppliers
Hospitality & Travel
Attracting travellers and guests online depends on timely, visually appealing and location focused campaigns. Pay per click advertising allows hotels, tour operators and travel agencies to capture bookings during peak demand. Well crafted ad copy and imagery highlight unique experiences, offers and destinations to inspire bookings and enquiries.
Geo targeting and seasonal adjustments help campaigns reach the right audience at the right time. Integrating reviews, pricing transparency and clear booking paths enhances trust and conversion rates. Consistent monitoring and optimisation ensure advertising budgets deliver strong occupancy, engagement and brand loyalty in a highly competitive travel market.
Hospitality Marketing Travel MarketingExample Businesses:
- Hotels
- Restaurants
- Travel Agencies
- Tour Operators
Property & Real Estate
Generating interest in property listings and developments requires precision targeting and persuasive messaging. Pay per click advertising enables estate agents and developers to reach buyers, tenants and investors searching for specific locations or property types. Dynamic ads and location extensions boost visibility and engagement across search and display networks.
Accurate targeting ensures each campaign aligns with user intent, whether for residential sales, lettings or commercial spaces. Eye catching visuals and clear contact options enhance response rates. Ongoing optimisation, keyword analysis and performance tracking help maintain a steady flow of high quality leads for property professionals.
Property MarketingExample Businesses:
- Estate Agents
- Property Developers
- Letting Agencies
- Real Estate Investors
Entertainment
Capturing audience attention in entertainment requires creativity and timing. Pay per click campaigns promote films, music, events and venues by targeting fans and followers through relevant keywords and interests. Compelling visuals, trailers and event details drive engagement and encourage ticket sales or streaming subscriptions.
Retargeting strategies and audience segmentation amplify visibility across platforms. Timely promotions aligned with release schedules and event dates maximise reach and conversions. By combining performance data with artistic presentation, entertainment brands can attract larger audiences, enhance loyalty and maintain excitement around upcoming releases or live experiences.
Entertainment MarketingExample Businesses:
- Online Casinos
- Betting Companies
- Game Developers
- Entertainment Venues
Can't Find Your Sector?
Your sector may not be listed, but our expertise covers a wide range of industries. Fly High Media can design a tailored PPC strategy that meets your specific goals. Speak with our team today to discuss your sector in detail and discover how we can drive measurable growth online.
Get In Touch
Book A 30-Minute Call
Here's what to expect:
- An open conversation about your business
- A focus on your goals for the next 12+ months
- Ideas to move your online growth forward
Frequently
Asked
Questions
PPC, or Pay Per Click advertising, allows your business to appear at the top of Google and other search engines when people search for your products or services. You only pay when someone clicks your ad. For Liverpool businesses, PPC can attract local customers searching for services nearby, such as “plumber in Liverpool” or “Liverpool solicitor”. It’s a fast and measurable way to generate leads, increase brand awareness, and compete effectively in your local market.
Working with a Liverpool-based PPC agency gives you the advantage of local knowledge and face-to-face communication. Local experts understand the regional market, the competition, and search behaviour in Merseyside. They can tailor campaigns that specifically target Liverpool audiences, ensuring your ads appear to the right people at the right time. Local agencies are also easier to meet for strategy sessions, making collaboration smoother and more personalised.
Unlike SEO, PPC delivers results almost immediately after your campaign goes live. Most Liverpool businesses start to see clicks and enquiries within a few days. However, consistent optimisation over several weeks is usually required to refine targeting, improve click-through rates, and reduce cost per lead. A professional PPC agency will monitor performance closely and adjust your campaigns to ensure long-term profitability and steady growth.
PPC (Pay Per Click) is a general term for paid advertising where you pay for each click on your ad. Google Ads is one of the most popular PPC platforms, allowing businesses to advertise on Google Search, YouTube, and partner websites. Other PPC options include Microsoft Ads, Facebook Ads, and LinkedIn Ads. Most Liverpool businesses use Google Ads because of its reach and flexibility, but the right platform depends on your target audience and objectives.
Almost any industry can benefit from PPC, but it’s especially effective for competitive local sectors like legal services, trades, property, hospitality, and retail. For example, a Liverpool solicitor can target people searching for “divorce lawyer Liverpool”, while a local restaurant can attract diners looking for “Italian restaurants near Albert Dock”. PPC ensures your business appears exactly when potential customers are searching online.
A professional PPC management service typically includes keyword research, ad creation, campaign setup, ongoing optimisation, budget management, and detailed reporting. Many Liverpool agencies also handle conversion tracking, landing page design, and remarketing. The goal is to continually improve campaign performance, increase leads, and reduce wasted spend. By outsourcing to experts, you gain access to advanced tools and data insights that improve results over time.
Absolutely. PPC is ideal for small businesses because you can start with a modest budget and scale as results come in. You can target specific local audiences, track every click, and see measurable results quickly. Many small Liverpool businesses use PPC to compete with larger companies by focusing on niche or location-based keywords that bring qualified leads at a lower cost.
Yes, PPC is highly effective for e-commerce. You can run Google Shopping campaigns that display your products directly in search results, complete with prices and images. Liverpool-based e-commerce stores can also target national or international audiences while maintaining a strong local presence. With careful optimisation and remarketing, PPC can significantly increase sales, website traffic, and repeat customers.
Definitely. PPC is flexible and perfect for promoting short-term offers or local events. For example, a Liverpool venue can advertise upcoming concerts or festivals, while retailers can run seasonal promotions like Christmas sales. Campaigns can be started, paused, or adjusted instantly, allowing you to respond quickly to opportunities and maximise exposure during key periods.