56.55% Increase in Transactions

PPC (pay per click)

What we did

We were tasked with increasing the traffic, sales and revenue for the paid advertising channel of the website as it was previously a failing side of the business.

Google Ads

  • 56.55% Increase in PPC Transactions
  • 33% Increase in ROI
  • 77% Increase in PPC Revenue


The client is a running shoe ecommerce store that was looking to become a leading retailer in the trainers market.

The Brief

The client asked us to boost their transactions and revenue through paid search channels such as Google Ads.

Paid Ads

What We Did

  • Identified lower-performing campaigns and redistributed the budget accordingly
  • Reviewed and tested new bidding strategies
  • Stopped PMAX from wasting budget on Display by removing the campaign assets
  • Build a new Google Search campaign from scratch
  • Added data exclusions to periods when tracking wasn’t working to improve data quality

The Results

  • There was a noteworthy surge of 56.55% in transactions.
  • Return on investment (ROI) experienced solid growth of 33%.
  • PPC revenue witnessed a remarkable increase of 77%.

Contact Us

Cheshire (Head Office)


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