Shopify is a versatile ecommerce platform that takes your business online, with bespoke themes and aesthetics to make you truly stand out. As one of the UK’s leading Ecommerce SEO Agencies, Fly High Media can help with this process, increasing your online presence to generate greater revenue for your business by using Shopify.
We know something at the top of mind for any business owner is the task of generating more organic traffic from search engines; The higher you rank in search engine results, the more traffic your Shopify store is going to have and the more sales you will generate.
Making your Shopify website search engine friendly so your customers can find you, enables you to focus on other important elements of your business.
Why Should you Consider SEO for Your Shopify Store?
The ranking of your Shopify website vastly affects your online presence, in turn affecting how potential customers find your ecommerce website and buy from you, therefore it’s vital to ensure the Shopify store is professionally designed and optimised for SEO.
With Shopify, connecting with multiple sales channels is simplified, and multi-channel selling can significantly boost your sales. You can also utilise Shopify apps to improve your online ecommerce store, using tools and features that can help drive more organic traffic to your store.
This can help improve overall website performance. The more sales channels you make your Shopify store available on, the more chances you have of generating organic leads to your website.
Not only that, it’s cost-effective. SEO is a form of free advertisement, helping you increase brand awareness and boost your sales. SEO for Shopify provides an unlimited opportunity to reach a huge audience at almost no cost – enabling potential customers to find you more easily on search results.
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The top five results in Google account for approximately 68% of all clicks on page one.
Fly High Media’s Shopify SEO Process
Our Shopify SEO experts can help your Ecommerce business convert organic traffic into sales. Fly High Media achieves this by using the following campaign strategy:
Defining Your Shopify SEO Requirements
We work closely with you to determine your keyword requirements, and by conducting keyword research, we can find out what words and phrases people are using to find your products and make sure that these are found in all eCommerce SEO elements. Using keyword research tool SEMRush, we determine search volume, competitors for your keywords, the relevancy of the keywords, and the keyword intent (which should be to persuade your customers to buy from you!)
Fully Optimising Your Shopify Store for SEO
Drive Ecommerce Sales Through Conversion Rate Optimisation
Once customers have found your Shopify store, we also ensure your site’s user experience (UX) is strong enough to keep them on, and turn them into customers. How the pages on your site are organised and structured affects your search engine rankings. In essence, you want to make it easy for actual visitors and search engines to find stuff in your store.
We ensure an SEO-friendly, simple site structure is in place to make your site easier to navigate and will convert users into paying customers. We help formulate a well-organised site structure to make crawling faster, and ensure better search results.
With expert SEO knowledge of the ecommerce landscape, we can help with link building, to ensure your Shopify business will attract customers to your Shopify website. There are plenty of strategies to help you generate more inbound links to your store such as; influencer outreach, digital PR, content marketing and more.
Ensuring Your Platform Is Fast and Accessible
We work on functionality to make sure that your website is multi-device compatible. More than 60% of searches and a large majority of ecommerce transactions are now executed through mobile devices. It goes without saying, but we’ll say it anyway, we know it’s important your Shopify store looks great on any device – desktop, tablet, smartphone.
As loading speed leaning towards a ranking factor and a factor that can influence sales, we pay significant attention to your Shopify store’s speed performance. Several studies show that there is a direct relationship between the time it takes for a website to load and conversions. Responsive themes can greatly improve user experience and keep visitors on your site longer, in turn improving rankings.
Measuring and Analysing the Success of Your Shopify Campaign
As business owners, you want to make sure that the service you are paying for is working. Which is why we will always agree set KPIs with you to report back on. This can include metrics such as; conversion rate increase, average order value increase, total revenue increase, increased search rankings and more. When monitoring this data on a monthly basis, it gives us a good idea of what we can further do to continue to improve your site’s performance and profitability.