Search Engine Optimisation (SEO)

Overview

One of the most cost-effective ways to increase sales is through organic search. Whether you are a well-established ecommerce store or a new business start-up, we can help you get ranked on the top pages of search engine results. Our SEO experts have the technical knowledge and skills to improve the visibility of your ecommerce store in searches. SEO includes; On-Page SEO, Off-Page SEO/Link Building, Content Marketing, Local SEO Conversion Rate Optimisation, Reputation Management, Technical SEO, Mobile SEO, Penalty Removal & Recovery

57%

57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.

72%

72% of consumers who did a local search visited a store within five miles.

80%

80% of people ignore paid search results, choosing to only click on organic listings.

14%

SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate.

Why is SEO important for Businesses?

SEO attracts more visitors to your website by helping search engines find and show your site in search results. It can also create tailored web pages for specific groups, increasing the chances of conversion. SEO is a valuable and efficient digital marketing method that produces measurable results and helps businesses expand by attracting targeted visitors and generating more business.

Build trust between your brand and potential customers

Build your influence within your industry

Make the most of your site’s traffic

Create greater awareness around your brand

What businesses is SEO suitable for?

SEO can help a range of different types of businesses, including but not limited to:

B2B

B2C

Ecommerce

Professional Services

SEO success stories

57.90% Increase In Keywords On Page 1
SEO
Debt Management
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30.75% Increase In Organic Conversions
SEO
Antiques & Fine Arts Dealer
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218.24% Increase In Organic Traffic
SEO
Online Stationary Supplier
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1,847% Increase in Ranking Non-Branded Keywords
SEO
Online Pharmacy
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Our process

1

Research, Planning & Setup

The first step is to complete a full audit of your current website and/or other marketing efforts. We use tools such as Google Search ConsoleGoogle Analytics, aHrefs, SEMrush and ScreamingFrog to dive deep into the infrastructure of your website. If you have not already signed up for Google Search Console or Google Analytics, then this will be one of the first tasks that we do. We not only analyse your website, but we also take the time to see what your competitors are doing so we can get an edge over them.

After we understand your current website in full detail from a technical, content and user perspective and have reviewed competitors, we begin our keyword research. Armed with the keywords we are looking to target, we build a plan on which content to create around the keywords. We build on current assets on your website but also from our competitor research we are able to identify gaps to increase your search rankings.

So that your campaign can hit the ground running, we will can build dedicated landing pages. They are built to convert and will be fully optimised for the user and Google.

2

On-page Optimisation

At the start of the campaign, we usually identify “low hanging fruit” and this tends to be optimising meta descriptions, titles and building the internal link structure. Usually if there are any immediate user experience issues such as slow page speed then this is something that we get to work on quickly.

 

3

Content Creation

As part of your inbound marketing strategy, you will need great content. This may be in the form of ebooks, blogs or infographics. You get a limited chance to make an impact once visitors land on your site, you must position yourself as an authority figure. Our content marketing team can aid the build of solid content marketing campaign.

 

4

Link Building

One of the longest standing factors in search results has been to concentrate on acquiring backlinks to your website. Years ago, it was a case of building as many links to your websites as possible disregarding the quality of websites you were linking from. As search engines have advanced, you must build links from quality websites as opposed to building links from spammy websites. The key is not only to build links to websites with a high Domain Authority (DA) but to make sure that those sites are relevant to your industry.

 

5

Reporting

We send you easy-to-digest reports at agreed points in time without the confusion. We avoid using technical language to align with our values of being transparent. We want you to be able to see things clearly so that you can properly understand the results you are getting and what work we put in to get the results.

 

Our services

On-Page SEO

On-Page SEO

We will optimise your website, both on the surface and behind the scenes. This service includes looking at title tags, meta descriptions and more. We only use “White-hat” onsite SEO strategies, that are within Google’s guidelines or recommendations about how businesses should promote their websites online.

What Is Involved In On-Page SEO?

What Is Involved In On-Page SEO?

Off-Page SEO / Link Building

Off-Page SEO / Link Building

Your site visibility across the internet is key to your ranking in search engines. Backlinks are one of the most important ranking factors in Google. The more good quality backlinks you have pointing to your website, the better Google will reward your website in search results. We provide outreach services that bring in backlinks from high domain authority websites, which will benefit your website the most.

 

What Is Involved In Off-Page SEO?

What Is Involved In Off-Page SEO?

Technical SEO

Technical SEO

Technical SEO is away from your website’s content and it essentially laying the foundations for optimising keywords or phrases.

 

What Is Involved In Technical SEO?

What Is Involved In Technical SEO?

Mobile SEO

Mobile SEO

Mobile devices are the primary search tool of choice, with over 50% of search users beginning their search with a mobile device. With numbers going up to 88% if the search is for a local business or establishment.

 

What Is Involved In Mobile SEO?

What Is Involved In Mobile SEO?

Local SEO

Local SEO

Local SEO is a great way to bring in geographically relevant traffic to your website. No matter how established your business is, as long as Google sees your website as local and relevant to the user then you can get results.

 

What Is Involved In Local SEO?

What Is Involved In Local SEO?

Content Marketing

Content Marketing

Inbound marketing is an approach that cannot be ignored. Your audience is living in a noisy environment and you must stand out. To do this you must create content that is both relevant, consumable and valuable.

 

What Is Involved In Content Marketing?

What Is Involved In Content Marketing?

Conversion Rate Optimisation

Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) is the process of adjusting your website based on data of the visitor’s behaviour in the view to gain more conversions. We take the data and develop strategies to increase conversions. Our CRO services run very closely with our ecommerce SEO services for online retailers.

What Is Involved In Conversion Rate Optimisation?

What Is Involved In Conversion Rate Optimisation?

Audits

Audits

Before we implement any SEO strategy, we conduct a full audit of our client’s website. The audit determines our immediate SEO actions and the direction of the SEO strategy. This stage is imperative to any successful campaign.

 

What Do We Audit?

What Do We Audit?

Our latest SEO insights

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There are arguments for and against outsourcing any part of your business, not just SEO. It really depends on how much budget you have to spend. In-house SEO and the staffing required to be effective can be more expensive then using an agency. When you outsource your search engine optimisation to an agency you are usually hiring a team of experts to work on your account. An agency team is able to flex resources to meet your requirements at different stage of the SEO development and execution.

SEO is a long-term ongoing process. It cannot be done effectively as a one-off project.

It takes time for your website to be an established “go to” destination for customers and for them to take action, whether that be to make enquiries or purchases. However, if you have a long-term strategy, it can work out to be cheaper than using pay-per-click (PPC) advertising, which can be expensive but gain results faster. It usually, but not always, takes between three – six months for good results to be gained through SEO. If SEO activity is not maintained, or it is maintained sporadically, the results you want will take even longer to gain.

SEO and social are both useful for increasing your brand awareness and consequently improving your online sales. Usually, it is a good idea to utilise both methods to widen your audience and reach a greater number of people.

Social media can help to build the profile and reputation of your brand. Consequently, people are more likely to recommend your business if they feel they know you via social media.

However, SEO does have a more direct impact on your website ranking than social media.

Social media does not directly impact how high a website ranks. However, the links that are posted on social media platforms can increase traffic to your website. Social media can also be used to increase your customer base, as it enables your content and website to reach a larger audience.

If people have a positive experience on your website via social media, they are more likely to recommend and share your website with others.

There are a range of reasons that could explain why your website is not ranking on Google, eg. there could be underlying technical issues that need to be addressed and fixed.

Ranking penalties can happen if Google’s algorithm suspects your website contains black-hat SEO tactics. Updates to the Google algorithm can also negatively impact the ranking of some websites.

A poor SEO strategy may also be negatively affecting your ranking too, for example, keyword stuffing or using irrelevant keywords in your content.

User experience is also important, if your customers have a poor user experience, they are not going to remain on your website. It is estimated that 38% of people leave websites if they don’t like the layout or the content. It is important that you get the look and feel of your website right for your audience.

There are many benefits of having an SEO strategy for your business: (i) It can build trust between your brand and any potential customers or clients. This is mainly achieved by posting regular, relevant, high-quality content. (ii) Improve your authority and influence within your industry and therefore raise your website ranking on Google.

Increased trust, authority and influence can all lead to an increase in website traffic, enquires and revenue for your business.

There are a number of ways to ethically build backlinks to your website, which include writing reviews for services or products that are relevant to your business or brand. You need to find the methods that suit you and your business.

One way of doing this is by becoming a journalistic source of information. This means that if a reporter, writer, or blogger is working on content, you can offer a comment or quote they can use. In exchange, they should mention your name, business or brand and website within their work. It is a good way to gain exposure and potentially grow your audience.

Another way to build backlinks is through guest blogging. By writing guest blogs or producing other forms of content, such as appearing in podcasts, you can also get exposure for your business and products/services. It can also give you a chance to build links with the brand you are collaborating with, which may lead to more exposure and backlinks in the future. Obviously, the websites which have your backlinks need to be relevant to your own business to be most effective.

Broken link rebuilding can also be a good source for creating new backlinks. A broken link is when the original link no longer leads to the page or content it originally led to, and the numbers “404” appear on the screen instead. This can happen if the page has been removed from a website or if there is a mistake in how it has been linked. If this happens, you can suggest to the website owner a link to your website as a replacement for the broken link.

Although creating infographics can be a bit more expensive, it is still a viable way of ethically building backlinks. The topic you use needs to be relevant, and the information you include should be concise yet engaging for your audience.

Both SEO and PPC (Pay-Per-Click) have specific benefits that your business can use to generate more leads, traffic and sales. PPC can be a fast way to boost your sales or enquiries, however most people scroll past these paid links at the top of Google to access the organic results below generated by good SEO. Whether PPC or SEO works better for you depends on what you want.

SEO is a good method for increasing brand awareness and building your audience. If you are passionate and interested in creating content for your target audience and wish to do so on all sides of the sales funnel. However, it takes time to see SEO results. SEO is the best method if you want to gain the most out of your investment over the long-term.

In contrast, PPC works better if you want to promote a time-sensitive offer or sale in regard to your products or services, such as Black Friday sales, or if you want to increase your sales quickly. Using this method you might direct your audience to land on a specific page, not necessarily the home page of your website, to promote your products or services. These products will need to have a strong unique selling point (USP).

Domain Authority (DA), developed by Moz, is a search engine ranking score and a third-party metric, ranging between 1 and 100. Although it is not an official ranking factor, there are lots of correlations between a high domain authority and well-ranked websites.

 

Fly High Media provides a wide range of SEO services, including on-page SEO and off-page SEO.

On-page SEO is about optimising your website. This includes the time it takes to load your page and the metadata that is added to your website. We only do on-page SEO using “white-hat” tactics and by following the recommendations and guidelines released by Google about how to promote websites. We also provide conversion rate optimisation services to help convert more website visitors into paying customers.

Off-page SEO helps to make your website more visible by developing a network of backlinks from other relevant websites. Good quality backlinks are an important part of the ranking system used by Google. If you have good quality backlinks that lead to your website, the ranking of your website will improve. We have a team of outreach and PR experts that specialise in getting our clients good quality backlinks to their websites.

Fly High Media work with a range of industries, including:

– Retail

– Engineering

– Pharmaceuticals

Finance

– Ecommerce

– Recruitment

– Education

– Real Estate

Fly High Media work with a wide range of companies. When the company began, it focused on individuals and small businesses, but we have now grown significantly and mainly support large organisations. Although we are based in the northwest of England, we work with many national and international clients.

Usually, our SEO contracts are for 12 months, but not always. The length of an SEO contract can vary depending on the specific work or services you require. We would typically expect you to begin to see some of the results of our SEO work after three months and after six months there should be some real impact on your site traffic.

SEO agencies have different fee structures and packages. We recommend you get a few quotes and understand exactly what is included. Essentially you are buying the time of SEO experts, researchers, PR experts and content writers. The cheaper the package usually means less time is spent on the account.

At Fly High Media we ensure our services are priced at competitive rates. If you want a quote, we will provide a detailed breakdown of our fees and the services included, so you can make an informed decision about which agency is right for you and your business.

Your satisfaction with Fly High Media’s SEO services is paramount, including the content we produce and publish on your behalf. We will never post content onto your website or blog without your approval and sign-off, giving you peace of mind about the quality of our content.

 

Initially, you will have an onboarding meeting with your SEO team members and your Client Account Manager. The purpose of this meeting is to understand your business objectives and goals. We will then develop and agree with you on a marketing strategy/action plan for the duration of your contract.
For day-to-day communication, you will be assigned a Client Account Manager to answer your queries and be your point of contact. In addition you will have regular communications with the Head of SEO. They can provide information and insights about how your SEO campaign is progressing.

Day to day, we tend to work with WordPress and Shopify. However, we do have experience with custom-built CMS as well.

As it currently stands, we haven’t come across a CRM system we can’t work with!

For SEO, we use a variety of tools, which include:

– Google Analytics

– Google Business Profile

– Google Search Console

– Google Tag Manager

– ScreamingFrog

– SEMRush

We use these tools to analyse your website and see what your competitors are doing, which allows us to work out how we can give you the best possible service.

Fly High Media offers both website design and website development services. We can build new websites from scratch or amend and update a current website. If you already have your own website developer, we can collaborate with them to optimise your website.

We offer a large array of digital marketing services that your business can use, including:

– PPC (Paid Advertising)

– Social Media Marketing (this includes both Organic Marketing and Paid Advertising)

– Web Design

Our web design can be used for both new websites that are starting from scratch and ones that need editing or updating. These services can be used alongside SEO work.

At Fly High Media we regularly update our clients on the progress of their campaigns. We aim to provide monthly reports to our clients, more often if requested. These reports summarise how the conversions and traffic to your website have changed over recent months.

 

Our clients are not just located in Manchester or Cheshire. We have a range of clients nationally and internationally, meaning we can still collaborate with each other on your project even if you are not based in the north-west of England.
When using SEO, it usually takes between 3 and 6 months to see results, but this is not always the case. It can be dependent on a few factors, including what industry you are working in and what size your website is. When you discuss your SEO objectives with us, we will use a range of metrics on your website and those of your competitors. This will give us an idea concerning the timeframe we will need to achieve your goals and objectives.

As your campaign progresses, we track its success so we can inform you of it. Any results you receive are explained during the reporting period and we use them to explain how we will proceed from that stage.

The reports contain the data we have collected from our professional search analysis software. For those who want more details, we also provide a report which contains all the most important figures. It is easy for you to read and understand so you know exactly where your campaign is up to in terms of its success.

If you’re not quite ready to work with us, don’t worry. We offer an Initial Website Audit which you can utilise to see if us collaborating is something you would want to do in the future. To get in touch for more information, please fill in our contact form below.

Matt writing on whiteboard

Why choose Fly High Media?

We are a friendly, ROI focussed agency and we put your business values at the epicentre of what we do. We carefully craft a measurable strategy that is designed to make you more money and build your brand online. We are constantly monitoring Google’s latest algorithm updates to ensure that we are using the most up to date strategies to get the best results for your business.

Contact Us

Cheshire (Head Office)

Manchester

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