153.95% Increase in Organic Conversions for a National Debt Insolvency Practice
Objectives
- Increase traffic and conversions through both Organic Search (SEO) and Paid Advertising (PPC).
- Improve the website’s visibility and keyword rankings to generate more leads, which are critical for sustaining business growth.
Challenges
The client, a national debt insolvency practice, tasked us with generating more leads through their website. The goal was to enhance the site’s performance in both organic search and paid advertising channels, focusing on driving traffic, improving keyword rankings, and boosting conversions. Given the sensitive nature of debt insolvency, it was essential to approach the content with care, ensuring compliance with industry regulations and building trust with the target audience.
Results
in Organic Traffic
in Organic Conversions
in Keywords on Page 1 of Google
Strategy
Our team implemented a comprehensive SEO and PPC strategy focusing on:
Organic Search (SEO):
- Website Restructuring: Completely revamped on-site navigation and the menu bar by creating new landing pages and optimising existing ones.
- Mobile and Tablet Optimisation: Enhanced the website’s performance across all devices, improving user experience.
- Site Speed Improvements: Compressed images and code to increase site speed.
- Schema Implementation: Added structured data on relevant pages, such as FAQs, to boost visibility in Google’s featured snippets.
- Contact Form Optimisation: Fixed issues with existing forms and added contact forms to all landing pages and blog posts to increase conversions.
- Meta Tags Optimisation: Implemented missing or duplicated meta titles and descriptions.
- Internal Linking: Increased the number of internal links and eliminated orphaned pages.
- Competitor Analysis: Conducted a thorough analysis to identify key competitors and devised a strategy to outrank them.
- Content Strategy: Developed and executed a 12-month content plan, including blog articles, guides, and pillar content, to establish the client’s authority in the industry.
- Landing Page Optimisation: Expanded content on landing pages, added detailed FAQs with schema, and created attractive meta titles and descriptions to improve CTR.
Conclusion
Through a well-rounded approach combining SEO and PPC strategies, we significantly enhanced the client’s online presence and lead generation capabilities. The 153.95% increase in organic conversions and the 57.90% growth in keywords ranking on the first page of Google underscore our success in driving meaningful results.
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Cheshire (Head Office)
Manchester
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