75% of people think that paid ads make it easier to find the information they want.
Paid search (PPC) is the fastest way of driving traffic and increasing conversions on your website. It’s known as Pay-Per-Click (PPC) because you only pay when someone clicks on your ad. That means everyone visiting your website has a genuine interest.
Our PPC experts will create targeted, effective and scalable ads so that you can rank #1 on the big search engines like Google, Bing, & Yahoo. Then, we’ll track the ads to improve their performance and increase your ROI.
Importance of Pay-Per-Click Advertising
PPC is a highly effective advertising method. Alongside SEO, it is one of the key elements to a successful digital marketing campaign. Unlike traditional advertising, paid search is highly trackable, which means you measure the performance in real time. Making these campaigns profitable is all about making tiny changes, understanding the data, and scaling successful ads. And that’s what we do best.
Market & Keyword Research
Once we fully understand your product or service, we’ll do market and keyword research. This includes looking at the phrases your competitors are targeting, analysing your website and current campaigns, and studying thousands of keywords and phrases. Successful PPC campaigns are always approached scientifically.
Build Campaigns and Create Ad Groups
One mistake that a lot of PPC newbies make is setting up just one ad. After we’ve set an overall budget, we’ll choose multiple keywords and organise them into campaigns. Then, we’ll divide them even further into ad groups. This structure allows us to monitor the success of separate ad groups, which means we can focus on ads that are making you money.
Write Ad Copy
The final piece of the puzzle is the ad copy. These are the words that convince people to click on your ad. Writing genius ad copy is a mixture of creativity and science. The copy needs to sell, but it also has to be relevant to the keyword and follow the ad platform’s strict guidelines.
Set Ads Live
By this stage, everything’s in place for the ads to go live. We’ll set the campaign’s maximum daily budget and choose the settings. We use an optimised campaign structure to make the data easy to understand and get the maximum quality score.
Monitor & Optimise
PPC is one of the most measurable advertising platforms. Now that the ads are set up and live, the real work starts. We’ll utilise data-driven insights – like CTR (click-through-rate) and impression share – to optimise each ad. This means re-channelling funds into ads that are making money and removing ads that aren’t working. This process is called optimisation and it means that your ROI (return-on-investment) will improve over time.
Every project we do starts with a discovery phase. We’ll learn about your products and services, get a profile of your customers, and get to know you in general. Then, we’ll perform an audit of any current ad campaigns to understand the positives and see where there’s room for improvement.
Now that we’re up to speed, we can start to build our strategy. We’ll work alongside you and your employees to discuss your key performance indicators (KPIs) that correspond with your overall marketing goals. Then, we’ll set about achieving these goals using our strategic planning process.
Finally, we put the carefully-developed strategy into action. With PPC ad campaigns, this part is just as important as the planning. We’ll take a scientific approach towards optimising your campaigns. We’ll also send you regular reports so that you can see the results we’re delivering.
Why Choose Fly High Media?
You’re interested in PPC ads. We’re experts in creating successful, tightly-managed and data-driven PPC campaigns. Working alongside you, we’ll craft a measurable strategy that is designed to improve your bottom line and let more people know about your products and services. We put your business values and ROI at the heart of everything we do.
Google is the most popular search engine in the world. So, if you’re not advertising there, you need to ask yourself why. Our team is constantly staying up-to-date with changes in Google Ads so we can create the most effective campaigns for your business.
Some people see Bing Ads as an afterthought, but not us. There’s less competition for keywords, cost-per-clicks are often lower, and they have a detailed and easy-to-use ad platform. Google Ads is still the top-dog, but that doesn’t mean other platforms aren’t worth considering.
Yahoo Ads aren’t as effective as Google Ads, but they are cheaper. Search volumes are lower which means there’s less competition for keywords, and that makes the cost-per-click very low. We wouldn’t recommend using Yahoo Ads on its own, but it can be part of a wider PPC strategy.
Paid Social Ads
Paid social ads are a powerful way of reaching a new audience fast. We know how to make profitable social ads that only target the customers you want. There’s more to social ads than making a quick buck though, they can also be used to increase social engagement and build brand awareness.
Remarketing is all about converting window-shoppers into customers. That means directing your advertising efforts towards customers that have visited your site but didn’t end up buying anything. We use Adroll to bring these interested customers back and improve your bottom line.
Google Shopping is an excellent platform for physical products. If you have an eCommerce website, your products can appear on the first page of Google with images, information and a price. That means customers have all the information they need to make a purchasing decision.