In digital marketing, success often relies on making data-driven decisions. Using analytics is intrinsic for businesses looking to stay ahead of the competition and maximise
Paid search (PPC) is the fastest way of driving traffic and increasing conversions on your website. It’s also known as Pay-Per-Click (PPC) because you only pay when someone clicks on your ad. That means everyone visiting your website via paid search campaign has a genuine interest in your business.
Our PPC experts can create targeted, effective and scalable ads so that your ads rank #1 in search engines. We’ll then track the ads and adjust as required to improve their performance and increase your ROI.
Importance of Pay-Per-Click advertising
PPC is a highly effective advertising method. Alongside SEO, it is one of the key elements to a successful digital marketing campaign.
Unlike traditional advertising, paid search is highly trackable, which means you measure the performance in real-time.
Making these campaigns profitable is all about making tiny changes, understanding the data, and scaling successful ads.
And that’s what we do best!
What our clients say
“Fly High Media has been working for us for over a year, providing SEO and PPC services. We have been delighted with the service provided. Our sales revenue has consistently risen over the last year. They are thoroughly professional, understand the digital marketing space and are always available for help and advice. I have no hesitation in recommending them.”
Operations Manager, Access Skills
Market & Keyword Research
Once we fully understand your product or service, we’ll do market and keyword research. This includes looking at the phrases your competitors are targeting, analysing your website and current campaigns, and studying thousands of keywords and phrases. Successful PPC campaigns are always approached scientifically.
Build Campaigns and Create Ad Groups
One mistake that a lot of PPC newbies make is setting up just one ad. After we’ve agreed an overall budget, we’ll choose multiple keywords and organise them into campaigns. Then we’ll divide them even further into ad groups. This structure allows us to monitor the success of separate ad groups, which means we can focus on ads that are making you money.
Write Ad Copy
Set Ads Live
By this stage, everything’s in place for the ads to go live. We’ll set the campaign’s maximum daily budget and choose the settings. We use an optimised campaign structure to make the data easy to understand and get the maximum quality score.
Monitor & Optimise
PPC is one of the most measurable advertising platforms. Now that the ads are set up and live, the real work starts. We’ll utilise data-driven insights – like CTR (click-through-rate) and impression share – to optimise each ad. This means re-channelling funds into ads that are making money and removing ads that aren’t working. This process is called optimisation and it means that your ROI (return-on-investment) will improve over time.
Every project we do starts with a discovery phase. We’ll learn about your products/services and get an understanding of the profile of your customers. Then we’ll perform an audit of any current ad campaigns to understand the positives and see where there’s room for improvement.
Now that we’re up to speed, we can start to build a strategy. We’ll work with you and agree on the key performance indicators (KPIs) that correspond with your overall marketing goals. We’ll then produce a plan of how to achieve the goals.
Finally, we put the carefully-developed strategy into action. With PPC ad campaigns, this part is just as important as the planning. We’ll take a scientific approach towards optimising your campaigns. We’ll also send you regular reports so that you can see the results we’re delivering.
Google is the most popular search engine in the world. So, if you’re not advertising there, you need to ask yourself why.
Our team is constantly staying up-to-date with changes in Google Ads so we can create the most effective campaigns for your business.
Why Use Google Ads?
Why Make The Most of Google Shopping?
Why Also Consider Bing Ads?
Why Use Yahoo Ads In A Wider Strategy?
Why Use Remarketing?
Paid Social Ads
Why Use Remarketing?
Our latest PPC insights
Lead generation is one of the most important strategies a business can undertake to grow and survive the test of time. In today’s digital age,
An Introduction to Digital Marketing for Subscription-Based Businesses Table of Contents As businesses increasingly move online operations, staying competitive requires a robust digital presence. This
Why choose Fly High Media?
We are a friendly, ROI focussed agency and we put our business values at the centre of everything we do. We carefully craft a measurable strategy that is designed to make you more money and build your online business. Our decisions are data-driven and made on the basis of long term profitability, scalability and sustainability.
PPC (Pay-Per-Click) advertising is an online marketing model where advertisers pay a fee each time a user clicks their ad. It works by bidding on keywords relevant to their business; the ad is displayed when a user searches for those keywords. The advertiser only pays when the ad is clicked, driving traffic to their website.
Consider PPC advertising for your business because it offers quick and measurable results, allows precise targeting of your audience, and provides control over your budget. It can boost website traffic, generate leads, and increase conversions, making it a cost-effective way to reach potential customers.
PPC advertising can be suitable for many types of businesses, but its effectiveness may vary depending on factors like budget, industry, and target audience. It works well for businesses in competitive markets, ecommerce, lead generation, and local services. However, it may not be the best choice for every business, and a comprehensive digital marketing strategy should consider the specific goals and circumstances of the company.
Fly High Media’s PPC management service brings expertise and a tailored approach to maximise your ROI, while DIY PPC campaigns require you to invest your own time and resources in learning and managing PPC without specialised knowledge.
We determine the right PPC strategy for your business by thoroughly analysing your goals, target audience, industry, and competition. This research helps us identify the most effective keywords, ad types, budget allocation, and campaign structure to create a tailored strategy that maximises your ROI and achieves your objectives.
To create and launch a PPC campaign, define your goals and conduct keyword research. Craft compelling ad copy, set bids, and optimise landing pages. Finally, activate the campaign, monitor performance, and make ongoing adjustments for the best results.
A typical PPC budget varies widely depending on factors like industry, competition, and goals. Generally, small businesses may start with budgets of £1,000 to £5,000 per month, while larger enterprises can invest significantly more.
To optimise PPC campaigns for improved performance and ROI, focus on refining keywords, testing ad copy and landing pages, and adjusting bids based on performance data.
Regularly monitor and adjust campaigns, add negative keywords, and enhance ad extensions to maximise results. Keep a close eye on Quality Scores, allocate budget wisely, and conduct A/B testing for continuous improvement.
You will have control and input into your PPC campaign, but we can manage everything based on your preferences. We can work collaboratively, with you providing direction and feedback, or you can entrust us with full campaign management. We aim to align with your needs and goals for the PPC campaign.
Yes, absolutely. In almost every case, we are added to clients’ existing accounts at the required access level by the client. Sometimes, we may assist in setting up a new ad account, but clients always have full control and access.
We use industry-standard tools like Google Ads, Google Analytics, and Microsoft Advertising to measure PPC campaign success by tracking KPIs such as clicks, conversions, CTR, and CPC.
We conduct keyword research by identifying relevant keywords related to your business, industry, and goals. We consider factors like search volume, competition, and user intent to select the most effective keywords for your PPC campaign. We aim to ensure your ads reach the right audience and drive valuable traffic to your website.
Landing pages are vital in PPC advertising, impacting user experience and conversions. We offer assistance in optimising landing pages by enhancing design, content, and overall user experience to boost campaign performance.
Remarketing in PPC retargets users who previously visited your website but didn’t convert. It benefits campaigns by boosting brand awareness, re-engaging potential customers, and increasing conversion rates.
We handle ad copywriting by creating compelling and relevant ad copy tailored to your target audience and campaign objectives. To optimise performance, we conduct A/B testing, running variations of ads to identify which ones perform best. This iterative process helps refine ad copy, call-to-actions, and design elements for improved click-through rates and conversions.
We offer local PPC advertising services for businesses targeting specific geographic areas. Our services include location targeting, local keyword selection, and ad campaigns tailored to reach your local audience effectively. Depending on your business goals, we can help you maximise your online presence and drive traffic to your physical location or website.
We work on a flat retainer basis, meaning you do not pay any additional fees based upon increased advertising spend.
Cheshire (Head Office)
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