75% of people think that paid ads make it easier to find the information they want.
Paid search (PPC) is the fastest way of driving traffic and increasing conversions on your website. It’s also known as Pay-Per-Click (PPC) because you only pay when someone clicks on your ad. That means everyone visiting your website via paid search campaign has a genuine interest in your business.
Our PPC experts can create targeted, effective and scalable ads so that your ads rank #1 in search engines. We’ll then track the ads and adjust as required to improve their performance and increase your ROI.
Our PPC experts will create targeted, effective and scalable ads so that you can rank #1 on the big search engines like Google, Bing, & Yahoo. Then, we’ll track the ads to improve their performance and increase your ROI.
Hear What Our Clients Have To Say
Importance of Pay-Per-Click Advertising
PPC is a highly effective advertising method. Alongside SEO, it is one of the key elements to a successful digital marketing campaign. Unlike traditional advertising, paid search is highly trackable, which means you measure the performance in real time. Making these campaigns profitable is all about making tiny changes, understanding the data, and scaling successful ads. And that’s what we do best.
Market & Keyword Research
Once we fully understand your product or service, we’ll do market and keyword research. This includes looking at the phrases your competitors are targeting, analysing your website and current campaigns, and studying thousands of keywords and phrases. Successful PPC campaigns are always approached scientifically.
Build Campaigns and Create Ad Groups
One mistake that a lot of PPC newbies make is setting up just one ad. After we’ve agreed an overall budget, we’ll choose multiple keywords and organise them into campaigns. Then we’ll divide them even further into ad groups. This structure allows us to monitor the success of separate ad groups, which means we can focus on ads that are making you money.
Write Ad Copy
Great ad copy is essential to a successful PPC campaign. These are the words that convince people to click on your ad. Writing genius ad copy is a mixture of creativity and science. The copy needs to sell, but it also has to be relevant to the target keywords and follow the ad platform’s strict guidelines.
Set Ads Live
By this stage, everything’s in place for the ads to go live. We’ll set the campaign’s maximum daily budget and choose the settings. We use an optimised campaign structure to make the data easy to understand and get the maximum quality score.
Monitor & Optimise
PPC is one of the most measurable advertising platforms. Now that the ads are set up and live, the real work starts. We’ll utilise data-driven insights – like CTR (click-through-rate) and impression share – to optimise each ad. This means re-channelling funds into ads that are making money and removing ads that aren’t working. This process is called optimisation and it means that your ROI (return-on-investment) will improve over time.
Every project we do starts with a discovery phase. We’ll learn about your products/services and get an understanding of the profile of your customers. Then we’ll perform an audit of any current ad campaigns to understand the positives and see where there’s room for improvement.
Now that we’re up to speed, we can start to build a strategy. We’ll work with you and agree on the key performance indicators (KPIs) that correspond with your overall marketing goals. We’ll then produce a plan of how to achieve the goals.
Finally, we put the carefully-developed strategy into action. With PPC ad campaigns, this part is just as important as the planning. We’ll take a scientific approach towards optimising your campaigns. We’ll also send you regular reports so that you can see the results we’re delivering.
Why Choose Fly High Media?
We are experts in creating successful, tightly-managed and data-driven PPC campaigns. Working with you, we’ll craft a measurable strategy that is designed to improve your bottom line and let more people know about your products or services. We put our values of being: client focused, results driven and excellent service at the heart of everything we do.
Google is the most popular search engine in the world. So, if you’re not advertising there, you need to ask yourself why. Our team is constantly staying up-to-date with changes in Google Ads so we can create the most effective campaigns for your business.
Some people see Bing Ads as an afterthought, but not us. There’s less competition for keywords, cost-per-clicks are often lower, and they have a detailed and easy-to-use ad platform. Google Ads is still the top-dog, but that doesn’t mean other platforms aren’t worth considering.
Yahoo Ads aren’t as effective as Google Ads, but they are cheaper. Search volumes are lower which means there’s less competition for keywords, and that makes the cost-per-click very low. We wouldn’t recommend using Yahoo Ads on its own, but it can be part of a wider PPC strategy.
Paid Social Ads
Paid social ads are a powerful way of reaching a new audience fast. We know how to make profitable social ads that only target the customers you want. There’s more to social ads than making a quick buck though, they can also be used to increase social engagement and build brand awareness.
Remarketing is all about converting window-shoppers into customers. That means directing your advertising efforts towards customers that have visited your site but didn’t end up buying anything. We use Adroll to bring these interested customers back and improve your bottom line.
Google Shopping is an excellent platform for physical products. If you have an eCommerce website, your products can appear on the first page of Google with images, information and a price. That means customers have all the information they need to make a purchasing decision.