x22 Average ROAS and 500% Increase in Keywords

Our Online Pharmacy client is a medical and aesthetic e-commerce retailer that was established by a team of pharmacists and nurses. They also have employees in more than 20 pharmacies in the midlands.

The Brief

• Increase organic traffic to their website
• Grow their online revenue

Organic Search

What We Did

• Enhanced on-site navigation and designed the menubar for an improved user experience
• Optimised on-page SEO elements by implementing missing metadata and resolving issues with duplicate meta titles/descriptions
• Conducted a technical SEO audit, improving site speed through file and image compression
• Implemented alt text and schema markup, including FAQ schema, to enhance search engine understanding
• Created FAQs for main category pages, effectively communicating information to Google
• Developed relevant anchor text for internal and external links
• Eliminated orphan pages by strategically adding internal links
• Implemented an off-page SEO strategy, generating backlinks through guest blogs on industry-relevant websites
• Created a content strategy based on research and competitor analysis, consistently publishing articles focuses on products

The Results

• Organic traffic increased by a remarkable 179.58% within 6 months
• Over 35,000 words of valuable content marketing were generated and published
• The client now ranks for 11x more non-branded keywords within the first year, with an additional targeted search volume of 34,100
• Average organic keyword positioning improved from 96th to 70th over 12 months
• Organic search revenue increased by 57.82% in the second 6 months, accompanied by a 66.81% increase in organic sales.

Email Marketing

What We Did

• Marketed to a database of approximately 2,000 customers and leads
• Created an email strategy including snippets of recent blog articles
• Sent promotional e-shots with exclusive discounts, limited-time offers and upcoming sale updates, like Black Friday

The Results

• We generated an additional £454k in revenue from 154 emails
• The email unsubscribe rate stayed below 0.2%
• The average email open rate was 48.57%
• The average click rate was 1.35%

Paid Google Ads

What We Did

• Conducted research into the client’s target audience
• Created a campaign tailored to individuals and small businesses who are looking to purchase aesthetic products
• Made small changes to the product and checkout process to simplify the user journey and increase the user’s time spent on the website

The Results

• Google Ads held an average ROAS of £34.26
• 105% growth in sales
• 88% increase in ROAS