91.74% Increase in ROAS and 69.98% Increase in Organic Transactions

SEO (search engine optimisation), PPC (pay per click)

What we did

Our team were tasked with improving the Organic Search and Paid Google Ads channels for the website, and we achieved some excellent results.

Paid Google Ads

50.35% Increase in PPC Transactions
68.41% Increase in PPC Revenue
91.74% Increase in ROAS (Return on ad spend)

Organic Search

76.92% Increase in Organic Traffic
69.98% Increase in Organic Transactions
127.67% Increase in Organic Revenue

Overview

As a leading seller of high-quality tooling, mechanical components and lighting solutions, our client is an e-commerce business that sells to a wide array of markets such as the aerospace, industrial, rail, defence and motorsport sectors.

The Brief

The client asked us to increase the organic traffic, sales and revenue for their products by creating compelling content and optimising the content that was already on their site.

We were also tasked with conducting an off-page SEO campaign and increasing the overall authority of the website in search engines.

Paid Ads

What We Did

We conducted an initial review of the account and found a lot wrong with it.

During this project, we:

Paused low-performing campaigns
Adjusted targets on campaigns that were set to bid for a low return
Expanded campaigns that were performing well
Improved bidding optimisation on manual campaigns
Fixed ad schedules and ad schedule bidding
Removed low-performing site links
Removed display targeting from search campaigns

The Results

91.74% increase in ROAS
50.35% growth in transactions
68.23% increase in revenue

Organic Search

What We Did

Created a 6-month content strategy based on SEO research and competitor analysis to utilise a market gap in target keywords
Conducted a content audit and implemented extensive actionables to boost existing blog posts in search results
Optimised meta titles and descriptions for existing content to increase the click-through-rate
Eradicated orphaned pages throughout the site with internal links to relevant product category pages
Added featured products in new and existing blogs with links to the relevant product pages
Increased backlinks to the site as part of the off-page SEO campaign we conducted

The Results

Organic traffic had a sharp increase of 76.92% YoY
Overall organic sales increased by 69.98%, leading to a 127.67% increase in revenue YoY
Over 10,000 words of valuable content marketing were generated and published on the website
Average organic keyword positioning increased by 55 places over 6 months