Boosting Online Enquiries with a 30.75% Increase in Organic Conversions for an Antique Dealer
Objectives
- Increase the website’s online visibility to drive more online enquiries from prospective customers.
- Improve organic search performance, focusing on non-branded keywords and enhancing user engagement with the site.
Challenges
The client, an established antique dealer selling a wide range of exceptional pieces both online and in physical stores, needed to increase online visibility to attract more enquiries from potential customers. Given the high-value nature of their products, customers often prefer to enquire before making a purchase. The goal was not only to improve organic traffic but also to increase conversions and online engagement.
Results
in Organic Traffic to Product Category Pages
in Organic Conversions
in Non-Branded Organic Keywords
Strategy
Our team implemented a comprehensive SEO strategy focusing on:
- Link-Building Campaign: Undertook a large-scale link-building effort to improve the website’s authority and search engine rankings.
- Internal Linking: Added internal links to orphan pages using relevant anchor text to enhance navigation and user experience.
- Conversion Optimisation: Created and implemented contact forms on blog posts to capture more enquiries.
- Anchor Text Optimisation: Changed non-descriptive anchor text to more descriptive alternatives to improve keyword relevance.
- Google My Business Enhancement: Optimised Google My Business profiles for both the London and Petworth stores, updating descriptions, adding products with descriptions and URLs.
- Geotagging: Applied geotagging to images for better visibility on Google Maps.
- On-Page SEO: Updated metadata, optimised header tags according to keyword research, and edited URLs to include target keywords.
- Technical SEO: Conducted audits to identify and fix website issues, including compressing large JavaScript and CSS files to improve site speed.
- Schema Implementation: Improved and implemented schema across the website to help Google better understand and rank the pages.
Conclusion
Through targeted SEO strategies, we successfully improved the client’s online visibility and significantly increased the number of customer enquiries. The 30.75% increase in organic conversions and the dramatic growth in organic traffic to product category pages demonstrate our ability to deliver meaningful results in niche markets.
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