30.75% Increase in Organic Conversions

SEO (search engine optimisation)

What we did

Since working with this client, we have achieved:

203.70% Increase in Organic Traffic to Product Category Pages
30.75% Increase in Organic Conversions
20.42% Increase in Overall Organic Conversions
60% Increase in Non-Branded Organic Keywords in Search Results

Overview

This antique dealer client sells a vast range of exceptional antique pieces, both online and in two physical stores, one in a wealthy area of London and another located in West Sussex.

The Brief

This client contacted us at Fly High Media for help increasing their website’s online visibility. Their main goal wasn’t to increase online sales made directly from the website, but to improve the number of online enquiries they were getting from prospective customers. As their products were seen as an investment due to the high price tag, the client explained that customers usually enquire before purchasing antiques.

What We Did

Since working with this client, we have:

Undertook a large link-building campaign
Implemented internal links to orphan pages using relevant anchor text
Created and implemented contact forms onto blog posts to increase conversions
Changed non-descriptive anchor text to descriptive
Enhanced and optimised Google My Business for both our client’s stores in London and Petworth. We updated the descriptions and added products along with descriptions and URLs.
Implemented geotagging on images for Google Maps
Performed on-page SEO optimisation, which included updating metadata, optimising header tags in line with keyword research
Conducted technical SEO audits to find and fix website issues where possible
Compressed large Javascript and CSS files to improve the website speed
Edited URLs to incorporate target keywords within them
Improved and implemented schema across the whole website so Google can rank pages better