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Mastering PPC for Shopify: A Complete Guide
Mastering Shopify PPC: The Ultimate Guide Pay-per-click (PPC) advertising is the foundation for e-commerce success. One of the most effective applications is among Shopify store owners looking to increase traffic and sales. In the competitive world of online retail, leveraging PPC effectively is often the difference between surviving and thriving. Our...
How to Create a Digital Marketing Budget Plan
How much should you spend on marketing? Too often, this is seen as a ‘finger in the air’ question.Given consideration, however, an effective budget will help you allocate resources efficiently and ensure your marketing efforts are efficiently aligned with your business goals. Whether you're a marketing professional, a small business owner...
7 Strategies to Combat Seasonality in Your Digital Marketing Campaign
Seasonality can pose significant challenges for businesses, leading to fluctuations in online traffic, leads, and sales as customer behaviour changes with the seasons.These variations often result in periods of low activity, affecting overall performance and revenue. However, with the right strategies, it's possible to mitigate seasonality's impact and maintain consistent...
How to Handle Inbound Enquiries Effectively to Generate More Revenue
If your digital marketing efforts are successful, you should generate a consistent volume of enquiries for your business, generating more new business opportunities. Whenever a form is submitted on your website, whether via SEO, PPC, or Social Media, it will cost you money.To maximise your ROI, you must refine your approach...
The Ultimate Guide to Google Shopping Feed Management
E-commerce is competitive. Maintaining a strong presence and high return on investment is the only thing that will keep you in business. With most consumers turning to Google for product searches, your business's visibility on this platform can significantly impact your sales and overall brand recognition. The management of your...
Google Local Inventory Ads Explained: Strategies for Effective Setup
For local retailers to grow, their profiles must stand out in Local Search results. With consumers increasingly turning to search engines to find local products and services, visibility on channels can significantly influence a retailer's success. Google Local Inventory Ads are a powerful tool for bridging the gap between online...
Transform Your Lead Acquisition with Top-of-Funnel Content
Attracting and nurturing potential customers begins long before a purchase. This journey starts at the top of the funnel (TOF), where the primary goal is to catch the attention of as many potential leads as possible. TOF content is pivotal in this initial stage, serving as the first point of...
5 Reasons to Consider Working with an Agency on a Consultancy Basis
The decision to collaborate with an agency on a consultancy basis has become increasingly popular among business owners and in-house marketing teams.The business world today demands agility and expertise.As organisations strive to stay ahead in a competitive environment, the support from agencies offering consultancy services becomes invaluable. Such a partnership...
Maximising ROI: Integrating SEO, PPC, and Social Media
The integration of Search Engine Optimisation (SEO), Pay-Per-Click (PPC), and Social Media isn't just a strategy but a necessity for maximising your Return on Investment (ROI). Whether you're just starting or looking to enhance your current strategy, this blog post is your guide to understanding how these powerful channels work...
