Social Media Marketing and Brand Design: A Winning CombinationBrand design is an integral aspect of social media marketing, playing a crucial role in creating trust and fostering a sense of community among your audience. A brand is more than just a symbol or logo; it is a visual language that...
Maximising ROI: Integrating SEO, PPC, and Social Media
The integration of Search Engine Optimisation (SEO), Pay-Per-Click (PPC), and Social Media isn't just a strategy but a necessity for maximising your Return on Investment (ROI). Whether you're just starting or looking to enhance your current strategy, this blog post is your guide to understanding how these powerful channels work...
Social Media Best Practices: How to Write a Successful Post
Social media has become a large part of our society, and the sheer volume of shared posts is enough to overwhelm anyone. For some people, these platforms offer a way to snapshot their day and share their lives with their family and friends. But you can use social media platforms...
10 Content Marketing Tips for Dentists
Regular visits to dental practices are a certainty in the dental sector. But how can dentists entice customers to use their dental practice over others? In a world where online presence reigns supreme, it's imperative to distinguish your dental business apart from your competitors. An aesthetically pleasing website and a...
5 Things Every E-commerce Store Could Learn From Pretty Little Thing’s Social Media Marketing
As an online powerhouse, Pretty Little Thing (PLT) has prospered in the fast fashion market.Generating an annual revenue of over £700 million and counting, PLT is a great example of what an innovative social media marketing strategy and a distinct brand image can do for your business.Fast fashion is a...
Why Facebook Changed its Name and What Happens Now
At last week’s Facebook Connect 2021 conference, founder and CEO Mark Zuckerberg announced that the company will no longer be called Facebook, and is now called Meta. Explaining the great change, Mark Zuckerberg said the company was increasing focus on two different market segments - one of its family of...
7 Reasons Why You Should Consider Using Facebook Ads
Have you considered Facebook advertising for your business before?Maybe you are exploring different potential avenues to promote your business online and you are weighing up the pros and cons.The goal of this article is to help you understand some of the benefits of using paid social media advertising to help...
How to Prepare Your Facebook Ads for iOS 14
In September of 2020, you might have updated your Apple Software to iOS 14, as suggested, and noticed beautiful design changes to your home screen and widgets. Behind the scenes, there are new tricks that allow for a more user-friendly experience, higher quality feedback from Siri, and simple solutions to...
Vertical Content: 5 Reasons Why It’s Here to Stay
Nature of Phones Since the first smartphone was invented, IBM’s Simon Personal Communicator, vertical screens have been applied to the vast majority of devices. The vertical design allows users to operate the device using only one hand. A study in 2015 reported that users hold their phones upright 94% of...