The integration of Search Engine Optimisation (SEO), Pay-Per-Click (PPC), and Social Media isn't just a strategy but a necessity for maximising your Return on Investment (ROI). Whether you're just starting or looking to enhance your current strategy, this blog post is your guide to understanding how these powerful channels work...
Why Facebook Changed its Name and What Happens Now
At last week’s Facebook Connect 2021 conference, founder and CEO Mark Zuckerberg announced that the company will no longer be called Facebook, and is now called Meta. Explaining the great change, Mark Zuckerberg said the company was increasing focus on two different market segments - one of its family of...
7 Reasons Why You Should Consider Using Facebook Ads
Have you considered Facebook advertising for your business before?Maybe you are exploring different potential avenues to promote your business online and you are weighing up the pros and cons.The goal of this article is to help you understand some of the benefits of using paid social media advertising to help...
SEO in 2019: Should You Invest?
Social media has quickly become very popular and apparently sexier than SEO. There is certainly more “hype” around social media marketing services in comparison to SEO marketing. I believe the dominance of social media marketing is mainly because businesses want quick results, rather than building a long-term marketing strategy. Don’t...
6 Tips to Keep People from Unfollowing Your Business on Social Media
Influencer taking a selfie
Remarketing Mastery – Everything You Need to Know About Facebook Retargeting Tactics
It’s no secret that turning ice cold traffic into warm leads and eventually red-hot sales is hard; it’s damned-hard! As much as 98% of users who visit your site won’t take the action you want them to, whether that be to read your blog and leave a comment, share something...