Social Media Tips for Beauty Brands

Beauty products

In the competitive beauty industry, having a strong presence on social media is essential for connecting with and engaging your target audience.

Many influencers and celebrities have their own beauty brands (Jess Hunt’s REFY and Hailey Bieber’s Rhode). They already have a personal brand with an audience to sell their products to, giving them an initial advantage over non-influencer-owned brands.

Here’s how you can make yours stand out…

Visual Appeal

Invest in high-quality images and videos to effectively showcase your products. The visuals of your brand are what will initially draw in new customers.

Whether you’re posting product shots, tutorials, or behind-the-scenes glimpses, ensure your content is visually appealing and reflects your brand’s aesthetic.

Social media is fast-paced. The goal is to create content that stops users in their tracks and sparks their interest enough to engage with and buy from your brand.

Consistent Branding

Maintain a cohesive brand identity across all social media platforms to cultivate recognition and trust.

When it comes to branding, consistency is key. That’s why using the same profile visuals, tone of voice, and messaging across all your social media accounts is important.

This helps people recognise and connect with your brand.

If you were to look at the beauty brand REFY’s TikTok profile (right), you could tell it belongs to REFY as it has the same aesthetic as their Instagram grid:

Social Media Accounts REFY©REFY/ Instagram/ TikTok

They use the same messaging and content, just adapted slightly for the platform.

It’s important to tailor your brand’s content to each platform, whilst attaining the same branding and messaging.

Engage with Your Audience 

Don’t simply post and forget—actively engage with your audience by responding promptly to comments and messages.

Social media is a two-way conversation, so take the time to interact with your followers and demonstrate that their opinions and feedback are valued.

For example, Clarins often reply to comments on their social media, addressing customer queries and providing helpful information:

clarins replying to comments on social
©Clarins/ Instagram

This shows followers that they value their input and are committed to providing excellent customer service, which can help strengthen brand loyalty.

Additionally, participate in relevant conversations and discussions within your niche to enhance your brand’s visibility and credibility.

The founder of REFY, Jess Hunt, posts Q&As on the brand’s (and her personal) Instagram and TikTok accounts, answering followers’ questions and giving them more insight into the brand.

User-Generated Content (UGC)

Harness the power of user-generated content (UGC) by encouraging your followers to create content featuring your products.

For example, TikTok is a great place to find UGC for a brand. You can find product reviews, tutorials and other related content if you search “REFY” in TikTok search.

©REFY/ Instagram

REFY also often re-posts some user content to their Instagram stories (as seen above). This shows unbiased product promotion, including their customers in their social media marketing efforts.

Reposting and interacting with UGC strengthens relationships with your existing followers and helps you tap into new audiences, building authenticity around your brand.

You could also ask your followers questions, to show them you value their opinions. Encourage them to comment and let you know what they’ve been loving or want more of.

Influencer Partnerships

Collaborate with influencers who align with your brand values and target audience to increase visibility and reach new audiences.

Influencer partnerships can help you tap into their engaged following and leverage their credibility to promote your products authentically. 

Smaller brands often opt for micro-influencers as they’re often cheaper and target a specific audience that is usually, if chosen right, specific to your brand’s target audience.

REFY often partners with relevant influencers to create content showcasing their products:

©Tasha Ghouri/ TikTok

Tasha Ghouri is known for posting fashion and beauty-type content across her social media channels, which means she has a following that will be interested in beauty (REFY’s target audience). This makes her the perfect choice for collaborating with REFY.

Strategic Hashtags

Use relevant hashtags strategically to increase discoverability and expand your reach.

Research popular hashtags within the beauty industry and incorporate them into your posts to enhance your chances of being discovered by users interested in similar content.

However, avoid overloading your posts with hashtags, as this can come across as spammy and dilute your message.

Track Performance

Utilise social media analytics tools to monitor the performance of your posts and optimise your strategy accordingly.

Pay attention to metrics such as engagement rate, reach, and click-through rate to gauge the effectiveness of your content.

Use these insights to refine your content strategy and make data-driven decisions to help you achieve your social media goals.

By implementing these tips, you can elevate your beauty brand’s social media presence and effectively engage with your audience, increase brand awareness, and drive meaningful results for your business.

Does your beauty brand need help with its social media presence? We have years of experience creating and implementing successful digital marketing strategies within the industry.

We understand that marketing a beauty brand can be challenging, especially in such a crowded market but at Fly High Media we can help you stand out from that crowd! Get in touch!

5 Reasons Your Business Should be Investing in LinkedIn Ads

CoOp Live Stadium

Co-op Live Crisis: Managing Brand Impact and Recovery Strategies

How to Handle Inbound Enquiries Effectively to Generate More Revenue

Contact Us

Cheshire (Head Office)


Get in touch

Let’s find the best solution for your business