Canva continues to be a go-to design tool for beginners and professionals alike, offering features that make graphic design more accessible. Whether you're crafting social media posts, presentations, or business materials, mastering Canva can help you create eye-catching designs with ease. Here are the best Canva tips and tricks for...
How Booking.com SEO Absolutely Dominates Search Engine Rankings
Booking.com is a powerhouse in the online travel industry, consistently ranking at the top of search engine results for highly competitive travel-related keywords. Their success is no accident but rather the result of a highly strategic and data-driven approach to search engine optimisation (SEO). From technical SEO enhancements to a...
Ryanair’s Social Media Marketing Strategy: Bold Humour, Engagement, and Virality
Ryanair, Europe’s largest low-cost airline, has carved out a unique space on the internet by using humour, relatability, and viral content. Ryanair’s social media marketing is unlike traditional airline marketing, which often focuses on polished branding and customer service, they take an unconventional, bold approach that resonates with younger audiences....
10 of the Best Marketing Campaigns from 2024: Creativity, Innovation, and Impact
Marketing in 2024 has been a whirlwind of creativity, innovation, and cultural impact. From nostalgic humour to thought-provoking social awareness, brands have pushed the boundaries to captivate audiences worldwide. Here’s a deep dive into some of the best marketing campaigns of 2024.1. Is He CeraVe? The Truth Behind the Michael...
How Severance Blurs Fiction and Reality with Intelligent Marketing
Apple TV+ has taken a unique approach to marketing Severance, a psychological thriller about work-life balance taken to the extreme. Instead of traditional advertising, the show has relied on immersive experiences, digital engagement, and strategic SEO to build an audience. From in-person activations to social media strategies, the promotional efforts...
Netflix’s Brilliant Email Marketing Strategy: What Makes It So Effective?
Netflix, the global streaming leader, has not only captured audiences with its vast content library but also through its smart and effective marketing tactics. Among its many marketing tools, email marketing stands out as a key player in engaging subscribers, boosting retention, and driving viewership. Let's explore Netflix's email marketing...
The Global Impact of the US TikTok Ban on Advertisers, Creators, and Businesses
The recent ban of TikTok in the United States, which briefly took effect on January 19, 2025, affected the platform's 170 million US users and caused significant disruptions across the digital space. With TikTok’s global advertising revenue projected to reach $18.04 billion in 2024, the decision has had wide-ranging effects...
TikTok Users in the US Shift to RedNote Amid Looming Ban
As the United States edges closer to a potential ban on TikTok, millions of its users are finding solace in a Chinese app called RedNote. Known as Xiaohongshu in China, this platform has become a hub for American users who fear losing their favourite short-video platform.RedNote, initially designed for Mandarin-speaking populations,...
Semrush Strengthens Position by Acquiring Search Engine Land and Other Major Marketing Brands
Semrush, a prominent tool for managing online visibility and content marketing, has officially acquired Third Door Media. Third Door Media is the parent company behind several well-known marketing publications. This acquisition includes brands such as Search Engine Land, SMX (Search Marketing Expo), MarTech.org, and Digital Marketing Depot. What is Semrush?...
Welcome Jess, Our New Client Services Executive!
Last week we welcomed Jess, our newest member of the team here at Fly High Media. She will be assisting our Client Success Manager with client relations.We asked her some questions about her new role and interests outside of work:What does your role consist of?My role here is to act...