The Global Impact of the US TikTok Ban on Advertisers, Creators, and Businesses

The recent ban of TikTok in the United States, which briefly took effect on January 19, 2025, affected the platform's 170 million US users and caused significant disruptions across the digital space. With TikTok’s global advertising revenue projected to reach $18.04 billion in 2024, the decision has had wide-ranging effects...

TikTok Users in the US Shift to RedNote Amid Looming Ban

As the United States edges closer to a potential ban on TikTok, millions of its users are finding solace in a Chinese app called RedNote. Known as Xiaohongshu in China, this platform has become a hub for American users who fear losing their favourite short-video platform.RedNote, initially designed for Mandarin-speaking populations,...

The Future of Reddit: Will It Remain Relevant in 2025?

Reddit has cemented itself as one of the most influential community-driven platforms on the internet. With over 57 million daily active users engaging across thousands of niche subreddits, it provides a unique space for discussions, reviews, and organic content. However, as digital trends evolve, many are questioning whether Reddit will...

Celebrating Our Digital Marketing Success in 2024

What a year it’s been at Fly High Media! Reflecting on 2024, I feel immensely proud of everything we’ve achieved as a team and, most importantly, the success we’ve delivered for our clients. This year has been filled with innovation, collaboration, and tangible results. From securing top positions on search...

5 Reasons Why Transparency is Valuable in Any Marketing Campaign

Transparency is now a significant aspect of building authentic relationships with consumers.With the rise of social media and the direct interaction it allows between brands and their audiences, people are more attuned to how businesses operate. Authenticity not only influences purchase decisions but also sets the foundation for long-term loyalty....

How Duolingo Used TikTok Marketing to Skyrocket Brand Awareness: A Case Study on Viral Trends and Engagement

TikTok has emerged as a powerful platform for businesses aiming to raise their brand profile. The platform has over one billion users and about 23 million users in the UK alone, this offers a unique opportunity for brands to connect with a highly engaged and diverse audience. One of the...

Gold Medal Marketing: The Best and Worst Campaigns from Paris 2024

As the world tunes in to the 2024 Olympic and Paralympic Games, it’s not only the athletes who captured our attention. This global event always presents a golden opportunity for marketers and brands to showcase their creativity and innovation. While some campaigns rose to the occasion, others fell short, missing...

The Importance of Consistent Branding in Social Media Marketing

Social Media Marketing and Brand Design: A Winning CombinationBrand design is an integral aspect of social media marketing, playing a crucial role in creating trust and fostering a sense of community among your audience. A brand is more than just a symbol or logo; it is a visual language that...