When marketing for your brand, a good social media presence is the key to connecting with your audience.Unlike paid social ads, organic social relies on building relationships, engaging content, and a strong brand presence.1. Understanding Your AudienceUnderstanding your audience is crucial for successful organic social media efforts for several reasons…Relevance...
Social Media Best Practices: How to Write a Successful Post
Social media has become a large part of our society, and the sheer volume of shared posts is enough to overwhelm anyone. For some people, these platforms offer a way to snapshot their day and share their lives with their family and friends. But you can use social media platforms...
How to Get Started With Personal Branding
The term 'personal branding' is used daily in the digital world and is an increasingly popular marketing strategy that can be used by anyone in any industry, thanks to social media. The term has been evolutionised since it was coined in 1997 by management expert Tom Peters, in his essay,...
How to Grow Your Business: Simple Tips to Get the Best from LinkedIn
LinkedIn is an immensely powerful tool for marketing, and understanding how to use it effectively can be a game-changer for businesses of any size. With over 610 million users and increasing, the platform offers tremendous potential for connecting with customers and establishing yourself as an authority in your field. However,...
How to See Who Has Visited Your Website for FREE using LinkedIn
If you could, would you like to know exactly who is visiting your website? The answer is probably yes. Tools such as Google Analytics and HotJar do give you some insights and can bring data to life. However, when it comes to writing content, you want to be able to...