Ryanair, Europe’s largest low-cost airline, has carved out a unique space on the internet by using humour, relatability, and viral content. Ryanair’s social media marketing is unlike traditional airline marketing, which often focuses on polished branding and customer service, they take an unconventional, bold approach that resonates with younger audiences....
How Severance Blurs Fiction and Reality with Intelligent Marketing
Apple TV+ has taken a unique approach to marketing Severance, a psychological thriller about work-life balance taken to the extreme. Instead of traditional advertising, the show has relied on immersive experiences, digital engagement, and strategic SEO to build an audience. From in-person activations to social media strategies, the promotional efforts...
5 Reasons Your Business Should be Investing in LinkedIn Ads
With millions of active professionals worldwide, LinkedIn is an accessible tool that all businesses and professionals can connect, learn, and network with one another to expand their reach within their industry.However, people often forget that it is a great tool for running paid advertising campaigns. From flexible budgeting to targeting...
6 Ways to Dominate Organic Social
When marketing for your brand, a good social media presence is the key to connecting with your audience.Unlike paid social ads, organic social relies on building relationships, engaging content, and a strong brand presence.1. Understanding Your AudienceUnderstanding your audience is crucial for successful organic social media efforts for several reasons…Relevance...
Social Media Best Practices: How to Write a Successful Post
Social media has become a large part of our society, and the sheer volume of shared posts is enough to overwhelm anyone. For some people, these platforms offer a way to snapshot their day and share their lives with their family and friends. But you can use social media platforms...
How to Get Started With Personal Branding
The term 'personal branding' is used daily in the digital world and is an increasingly popular marketing strategy that can be used by anyone in any industry, thanks to social media. The term has been evolutionised since it was coined in 1997 by management expert Tom Peters, in his essay,...
How to Grow Your Business: Simple Tips to Get the Best from LinkedIn
LinkedIn is an immensely powerful tool for marketing, and understanding how to use it effectively can be a game-changer for businesses of any size. With over 610 million users and increasing, the platform offers tremendous potential for connecting with customers and establishing yourself as an authority in your field. However,...
How to See Who Has Visited Your Website for FREE using LinkedIn
If you could, would you like to know exactly who is visiting your website? The answer is probably yes. Tools such as Google Analytics and HotJar do give you some insights and can bring data to life. However, when it comes to writing content, you want to be able to...