Booking.com is a powerhouse in the online travel industry, consistently ranking at the top of search engine results for highly competitive travel-related keywords. Their success is no accident but rather the result of a highly strategic and data-driven approach to search engine optimisation (SEO). From technical SEO enhancements to a...
How Website Content and FAQs Boost Sales and SEO
Customers today prefer to research before speaking to a sales team. They want answers upfront, without needing to schedule a call or send an email. If your website doesn’t provide clear, detailed information, you risk losing potential customers to competitors who do.By using website content and FAQs strategically, businesses can...
Netflix’s Brilliant Email Marketing Strategy: What Makes It So Effective?
Netflix, the global streaming leader, has not only captured audiences with its vast content library but also through its smart and effective marketing tactics. Among its many marketing tools, email marketing stands out as a key player in engaging subscribers, boosting retention, and driving viewership. Let's explore Netflix's email marketing...
How Duolingo Used TikTok Marketing to Skyrocket Brand Awareness: A Case Study on Viral Trends and Engagement
TikTok has emerged as a powerful platform for businesses aiming to raise their brand profile. The platform has over one billion users and about 23 million users in the UK alone, this offers a unique opportunity for brands to connect with a highly engaged and diverse audience. One of the...
Gold Medal Marketing: The Best and Worst Campaigns from Paris 2024
As the world tunes in to the 2024 Olympic and Paralympic Games, it’s not only the athletes who captured our attention. This global event always presents a golden opportunity for marketers and brands to showcase their creativity and innovation. While some campaigns rose to the occasion, others fell short, missing...
How to Keep Users On Your Website for Longer
User engagement and retention are the foundations of a successful website. When visitors spend more time on your site, it signals to search engines that your content is valuable, leading to improved SEO rankings. Additionally, keeping users engaged can lead to higher conversion rates and lower bounce rates, directly impacting...
Welcome to Fly High Media, Jess!
Welcome Jess our new Senior SEO Executive. Get to know her better in this blog from Fly High Media!
Do I need Local SEO for my small business?
In today's digital age, having a strong online presence is crucial for small businesses. While general SEO (Search Engine Optimization) helps your business get found online, local SEO takes it a step further by targeting customers in your immediate geographic area. This focused approach is invaluable for small businesses looking...
5 Reasons Your Business Should be Investing in LinkedIn Ads
With millions of active professionals worldwide, LinkedIn is an accessible tool that all businesses and professionals can connect, learn, and network with one another to expand their reach within their industry.However, people often forget that it is a great tool for running paid advertising campaigns. From flexible budgeting to targeting...
Essential SEO Content Writing Lessons from My First Month at Fly High Media
In my first month at Fly High Media, I learned valuable lessons that have helped me improve as an SEO Content Writer. Although challenging, my experience has been rewarding and enlightening. As a content writer, I find the job creatively fulfilling, especially when working with various businesses to meet their diverse content...