Let’s face it—negative reviews are part and parcel of running a business. No matter how hard you try, you can’t please everyone. Even the best companies worldwide have their fair share of one-star rants. But here’s the good news: A negative review isn’t the end of the world. If handled...
Google’s March 2025 Core Update: A Breakdown
On 13th March 2025, Google began rolling out its latest core algorithm update, designed to improve the quality, relevance, and trustworthiness of search results. As with previous core updates, this change does not penalise specific websites but reassesses content site-wide, leading to potential ranking shifts.What Does the March 2025 Update...
How Booking.com SEO Absolutely Dominates Search Engine Rankings
Booking.com is a powerhouse in the online travel industry, consistently ranking at the top of search engine results for highly competitive travel-related keywords. Their success is no accident but rather the result of a highly strategic and data-driven approach to search engine optimisation (SEO). From technical SEO enhancements to a...
How Website Content and FAQs Boost Sales and SEO
Customers today prefer to research before speaking to a sales team. They want answers upfront, without needing to schedule a call or send an email. If your website doesn’t provide clear, detailed information, you risk losing potential customers to competitors who do.By using website content and FAQs strategically, businesses can...
Google Updates Cause Widespread Disruptions to SEO Tools
On 15 January 2025, Google introduced major changes to its systems, causing widespread disruptions across various SEO tools. These updates were aimed at strengthening Google's anti-scraping measures, inadvertently affecting rank tracking and SERP data solutions used by digital marketers and businesses worldwide.Key Changes by GoogleGoogle implemented stricter protections such as...
Do Google Penalties Still Exist in 2025? Here’s What You Need to Know
Google penalties have been a major concern for website owners and SEO professionals for years. These penalties, often due to violating Google’s webmaster guidelines, could dramatically impact search rankings and, by extension, website traffic and revenue. But in 2025, with advancements in search algorithms and stricter enforcement of content quality...
Celebrating Our Digital Marketing Success in 2024
What a year it’s been at Fly High Media! Reflecting on 2024, I feel immensely proud of everything we’ve achieved as a team and, most importantly, the success we’ve delivered for our clients. This year has been filled with innovation, collaboration, and tangible results. From securing top positions on search...
How Long Does It Take to See Results from SEO?
In this article, explore ways to resolve 404 errors, including using redirects and custom error pages to improve user experience.
What is Domain Authority?
Domain Authority (DA) is a metric created by the SEO software company Moz to predict how well a website might perform in search engine results. It provides a score from 1 to 100, with higher numbers indicating a stronger likelihood of ranking well on search engine result pages (SERPs). Although...
The Complete Guide to White Label SEO
SEO is a key factor for businesses wanting to improve their online visibility and attract more customers. However, managing a successful SEO strategy requires specialised skills, time, and resources that not every company has in-house. White Label SEO offers a practical solution for businesses and agencies by outsourcing these services...