5 Reasons Your Small Business Needs SEO

Search Engine Optimisation (SEO) offers unique benefits for small businesses that can drive long-term growth and success. Fly High Media has a track record of turning visitors into customers for our clients.Reason 1: Increase Online VisibilitySEO ensures your business appears in search engine results, making it easier for potential customers...

7 Strategies to Combat Seasonality in Your Digital Marketing Campaign

Seasonality can pose significant challenges for businesses, leading to fluctuations in online traffic, leads, and sales as customer behaviour changes with the seasons.These variations often result in periods of low activity, affecting overall performance and revenue. However, with the right strategies, it's possible to mitigate seasonality's impact and maintain consistent...

How to Troubleshoot a Loss of Organic Website Traffic

Experiencing a sudden drop in organic website traffic can be alarming for any digital marketer, SEO specialist, or business owner.It disrupts your site's performance, affecting visibility, engagement, and revenue. Understanding the causes behind this decline and knowing how to address them is crucial to maintaining a healthy online presence.This article...

5 Key Takeaways from BrightonSEO

A few weeks ago, Lucy and I ventured down to Brighton for the bi-annual Brighton SEO conference, one of the largest meetups of search marketers in the world!The event takes place over two days, at the end of April and around September/October, enabling search marketers to learn more about the...

How to Handle Inbound Enquiries Effectively to Generate More Revenue

If your digital marketing efforts are successful, you should generate a consistent volume of enquiries for your business, generating more new business opportunities. Whenever a form is submitted on your website, whether via SEO, PPC, or Social Media, it will cost you money.To maximise your ROI, you must refine your approach...

Transform Your Lead Acquisition with Top-of-Funnel Content

Attracting and nurturing potential customers begins long before a purchase. This journey starts at the top of the funnel (TOF), where the primary goal is to catch the attention of as many potential leads as possible. TOF content is pivotal in this initial stage, serving as the first point of...

5 Reasons to Consider Working with an Agency on a Consultancy Basis

The decision to collaborate with an agency on a consultancy basis has become increasingly popular among business owners and in-house marketing teams.The business world today demands agility and expertise.As organisations strive to stay ahead in a competitive environment, the support from agencies offering consultancy services becomes invaluable. Such a partnership...