Attracting and nurturing potential customers begins long before a purchase. This journey starts at the top of the funnel (TOF), where the primary goal is to catch the attention of as many potential leads as possible. TOF content is pivotal in this initial stage, serving as the first point of...
5 Reasons to Consider Working with an Agency on a Consultancy Basis
The decision to collaborate with an agency on a consultancy basis has become increasingly popular among business owners and in-house marketing teams.The business world today demands agility and expertise.As organisations strive to stay ahead in a competitive environment, the support from agencies offering consultancy services becomes invaluable. Such a partnership...
Google starts reducing “unhelpful” content by 40%
Google has announced the latest core update, tackling low-quality content and introducing new spam policies targeting search ranking manipulation techniques.The March 2024 Core Update is more extensive than Google's usual core updates. The update involves algorithm updates to improve search result quality.New Spam PoliciesWith the new update, Google has also...
Google Announces Further Partnership with Reddit
Google has announced a deal with Reddit that enables Google access to real-time content so that Google can show more content from the website within search results.The deal means that Reddit will get more visibility across all Google products.The access Google will have to Reddit will also enable Google language...
Essential SEO Content Writing Lessons from My First Month at Fly High Media
In my first month at Fly High Media, I learned valuable lessons that have helped me improve as an SEO Content Writer. Although challenging, my experience has been rewarding and enlightening. As a content writer, I find the job creatively fulfilling, especially when working with various businesses to meet their diverse content...
Stealth Gaming and Fly High Media Extend Partnership
After many successful months of collaboration on PPC advertising campaigns, Stealth Gaming has officially chosen Fly High Media to spearhead its SEO strategy. This expansion solidifies the partnership between the two companies, with Fly High Media now providing Stealth Gaming with a comprehensive suite of digital marketing services.Stealth Gaming is...
Why Should You Have Author Pages On Your Website?
Digital marketing is a forever-changing industry which means that staying ahead of any trends is very important, to help improve the overall performance of your website. Many websites write regular blog content to help drive traffic to their website, however, many think that just adding content will help drive traffic...
Maximising ROI: Integrating SEO, PPC, and Social Media
The integration of Search Engine Optimisation (SEO), Pay-Per-Click (PPC), and Social Media isn't just a strategy but a necessity for maximising your Return on Investment (ROI). Whether you're just starting or looking to enhance your current strategy, this blog post is your guide to understanding how these powerful channels work...
The Importance of Cornerstone Content in SEO
The internet is an ocean of digital information - a sea teeming with content. In this ocean, cornerstone content is the lighthouse, guiding search engines and users to the heart of your website's expertise. It's not just any content; it's the foundation upon which your site's SEO strategy is built. This...
Why is Digital PR so Important?
Digital PR, a fusion of traditional PR, content marketing, and social media, has emerged as a cornerstone strategy for businesses aiming to establish a formidable online presence. This innovative approach extends beyond mere press release distribution; it's about building a narrative that resonates with the digital audience, forging influential connections,...