Digital PR, a fusion of traditional PR, content marketing, and social media, has emerged as a cornerstone strategy for businesses aiming to establish a formidable online presence. This innovative approach extends beyond mere press release distribution; it's about building a narrative that resonates with the digital audience, forging influential connections,...
How to Create an Inbound Marketing Strategy for an Ecommerce Store
The importance of an effective inbound marketing strategy cannot be overstated. Grasping the nuances of inbound marketing is crucial for attracting and retaining customers. This comprehensive guide delves into the core aspects of inbound marketing for ecommerce, including technical SEO, on-page SEO, conversion rate optimisation, link building, content writing, and...
Inbound Marketing vs Outbound Marketing in the B2B Sector
In business-to-business (B2B) marketing, understanding the nuances between inbound and outbound marketing strategies is crucial for success. As consumer engagement evolves, so must the approach of B2B marketing agencies. This blog delves into the intricacies of inbound and outbound marketing, highlighting their roles, effectiveness, and how they can be leveraged for...
What is Inbound Marketing? (A Guide for SMEs)
Small and Medium-sized Enterprises (SMEs) are increasingly turning towards more nuanced and customer-centric marketing strategies. Inbound marketing offers a blend of subtlety and effectiveness that resonates well with today's discerning audience. Unlike traditional marketing, which often interrupts and seeks out the customer, inbound marketing is about creating valuable experiences and...
Google announces updates to Organisation structured data
Structured data (also known as Schema) can be added to your site to help search engines better understand the content on your website. There are many different types of schema you can add to your website to help search engines, an exhaustive list of the different types is available to...
Google is Trialling More Discount Features!
Since 28th November, Google has been testing more updates to its SERPs to display coupon codes, discounts and deals via the Merchant Centre.In an attempt to compete with affiliate websites, Google announced several new features to implement discounts into SERPs and Chrome. This is likely to affect the well-known affiliate...
How to Create Irresistible Link-Worthy Content in 2024
One principle remains steadfast: content is king. However, in the realm of search engine optimisation (SEO), not all content is created equal. Crafting material that not only captivates audiences but also naturally attracts backlinks is an art that savvy content creators are keen to master. In this article, we'll explore...
Google trialling notes within search results
Google has started rolling out a trial of the “notes” feature within the search results, enabling you to enter notes on each of the search results and also notes of others.What are SEOs saying about this new feature?Many SEOs feel this new feature will definitely get spammed, especially when everyone...
What is Google’s October 2023 Spam Update?
Google has introduced many updates over the years, such as the Google Panda update back in 2011. The most recent update to their algorithm is their spam detection systems enhancement, and it will affect users globally.This alteration targets various content to reduce the spam results users can see. The types of...
10 Ways Wedding Venues Can Increase Their Bookings
Every wedding venue holds the possibility of unlocking an engaged couple's dream. Each couple will have their heart set on a type of venue, whether it be in the UK or abroad, they know what they are looking for. As of August 2023, there are 7,850 wedding venues in the UK...