Choice - every customer has more choice than ever so it’s crucial to make sure your business is noticed. With so many options available online, customers rely heavily on social proof to make informed purchasing decisions. That means showing that others have had positive experiences with your brand. Social proof...
What are the Most Important Metrics to Track for an E-commerce Campaign?
What are the Most Important Metrics to Track for an E-commerce Campaign? There are so many metrics you can track online. Choosing the right ones to focus on can make the difference between a thriving business and one that struggles to stay afloat. Getting it right allows e-commerce business owners and...
Mastering PPC for Shopify: A Complete Guide
Mastering Shopify PPC: The Ultimate Guide Pay-per-click (PPC) advertising is the foundation for e-commerce success. One of the most effective applications is among Shopify store owners looking to increase traffic and sales. In the competitive world of online retail, leveraging PPC effectively is often the difference between surviving and thriving. Our...
Social Media Tips for Beauty Brands
In the competitive beauty industry, having a strong presence on social media is essential for connecting with and engaging your target audience.Many influencers and celebrities have their own beauty brands (Jess Hunt’s REFY and Hailey Bieber’s Rhode). They already have a personal brand with an audience to sell their products...
The Ultimate Guide to Google Shopping Feed Management
E-commerce is competitive. Maintaining a strong presence and high return on investment is the only thing that will keep you in business. With most consumers turning to Google for product searches, your business's visibility on this platform can significantly impact your sales and overall brand recognition. The management of your...
5 Brand Experience Trends for Spring 2024
More and more brands are realising that community engagement is crucial for establishing unique connections with their audience.The goal is to create interactive brand experiences, inviting followers to participate and immerse themselves in the brand.With spring coming and brand experiences thriving, here are five types of brand experiences that we...
Google is Trialling More Discount Features!
Since 28th November, Google has been testing more updates to its SERPs to display coupon codes, discounts and deals via the Merchant Centre.In an attempt to compete with affiliate websites, Google announced several new features to implement discounts into SERPs and Chrome. This is likely to affect the well-known affiliate...
Marketing Tricks & Tweaks To Boost Your Sales This Halloween (2023)
Halloween provides a huge opportunity for you as a business to scream about your products/services, so you must prepare for it!People from all around the world love celebrating Halloween. In the UK alone, spending over the spooky season has consistently risen, reaching well over £600 million in 2022.Mortals tend to...
5 Considerations For Your Google Lead Generation Campaign
Lead generation is one of the most important strategies a business can undertake to grow and survive the test of time. In today's digital age, generating leads by using search engine paid ads is a crucial aspect of any business. Lead generation requires careful planning and research to create a...
Marketing in Luxury Fashion: The Jacquemus Way
The fashion brand, Jacquemus, is known for its creative, minimalistic designs, and innovative marketing. Unlike traditional Parisian design, Jacqeumus combines simple, minimal class with childish playfulness, often using bold patterns and colours in a tasteful and fresh way.Jacquemus was launched in 2009 by French designer Simon Porte Jacquemus. He wanted...