In the competitive beauty industry, having a strong presence on social media is essential for connecting with and engaging your target audience.Many influencers and celebrities have their own beauty brands (Jess Hunt’s REFY and Hailey Bieber’s Rhode). They already have a personal brand with an audience to sell their products...
The Ultimate Guide to Google Shopping Feed Management
E-commerce is competitive. Maintaining a strong presence and high return on investment is the only thing that will keep you in business. With most consumers turning to Google for product searches, your business's visibility on this platform can significantly impact your sales and overall brand recognition. The management of your...
5 Brand Experience Trends for Spring 2024
More and more brands are realising that community engagement is crucial for establishing unique connections with their audience.The goal is to create interactive brand experiences, inviting followers to participate and immerse themselves in the brand.With spring coming and brand experiences thriving, here are five types of brand experiences that we...
Google is Trialling More Discount Features!
Since 28th November, Google has been testing more updates to its SERPs to display coupon codes, discounts and deals via the Merchant Centre.In an attempt to compete with affiliate websites, Google announced several new features to implement discounts into SERPs and Chrome. This is likely to affect the well-known affiliate...
Marketing Tricks & Tweaks To Boost Your Sales This Halloween (2023)
Halloween provides a huge opportunity for you as a business to scream about your products/services, so you must prepare for it!People from all around the world love celebrating Halloween. In the UK alone, spending over the spooky season has consistently risen, reaching well over £600 million in 2022.Mortals tend to...
5 Considerations For Your Google Lead Generation Campaign
Lead generation is one of the most important strategies a business can undertake to grow and survive the test of time. In today's digital age, generating leads by using search engine paid ads is a crucial aspect of any business. Lead generation requires careful planning and research to create a...
Marketing in Luxury Fashion: The Jacquemus Way
The fashion brand, Jacquemus, is known for its creative, minimalistic designs, and innovative marketing. Unlike traditional Parisian design, Jacqeumus combines simple, minimal class with childish playfulness, often using bold patterns and colours in a tasteful and fresh way.Jacquemus was launched in 2009 by French designer Simon Porte Jacquemus. He wanted...
10 Tips for Increasing Your WooCommerce Store’s Conversion Rate
So you now have a WooCommerce store. You have been selling your products for a while, but your sales could be better. How do you improve this? After all, the e-commerce market is more competitive than ever, with online global retail sales projected to surpass $7 trillion by 2025. To make the...
How to Boost Ecommerce Sales with Google Shopping
Google Shopping campaigns are a powerful tool for online retailers to showcase their products and drive sales. However, running a successful Google Shopping campaign requires more than just setting it up and letting it run. You must continually optimise and refine your campaigns to maximise your return on investment (ROI)....
How to Increase the Average Order Value for your Ecommerce Store
Increasing the average order value of your website is an important goal for any business looking to maximise profits and gain a competitive edge. To achieve this goal, you must know how to analyse your current average order value (AOV) and then discover ways to increase it. That's what this...