Google penalties have been a major concern for website owners and SEO professionals for years. These penalties, often due to violating Google’s webmaster guidelines, could dramatically impact search rankings and, by extension, website traffic and revenue. But in 2025, with advancements in search algorithms and stricter enforcement of content quality...
5 Key Takeaways from BrightonSEO
A few weeks ago, Lucy and I ventured down to Brighton for the bi-annual Brighton SEO conference, one of the largest meetups of search marketers in the world!The event takes place over two days, at the end of April and around September/October, enabling search marketers to learn more about the...
The Anatomy of the Perfect Backlink
There are many components to look out for when prospecting a good and valuable backlink to your website. The right links can help you boost your rankings, and increase traffic and revenue. In this article, you will learn all about what makes the perfect backlink! What is Domain Authority? You...
How to Develop a Broken Link-Building Strategy
Developing a successful link building strategy takes time, and there are a lot of methods to consider. One of the first methods that should be considered is broken link-building.If conducted correctly, this can significantly increase your website’s authority and in turn increase organic traffic to your site.In the past, Google...
Top 5 Ecommerce SEO Tips to Boost Sales
"If a tree falls in a forest and no one is around to hear it, does it make a sound?" You could be selling the best products imaginable, but if no one is seeing them, and you’re not getting sales, what is the point?SEO is crucial for your ecommerce business....
How To Get Your Ecommerce Store Out of a Slump
Coronavirus (COVID 19) is having a severe and adverse impact all over the world on the lives of millions of people. Many countries are now in lockdown with people restricted to staying in their homes and high street shops forced to close. Consequently, there is a real opportunity for businesses...
How to Create a Scalable Link Building Strategy
Search engine optimisation and link building are fast-changing domains, favouring the flexible and the agile. Link building wasn’t as complicated as it is today. In the past, all you had to do was create a series of articles and submit them to web directories. In return, you received links. This...
On-Page SEO Tutorial (2019 Update)
In the following on-page SEO tutorial, we will show you how to do On-Page SEO for your website step by step with examples to help with your Google ranking. On-page SEO used to be very easy, you could just put the keywords on a page as many times as possible...
13 Steps to Get on the First Page of Google (Start Today)
How do you get on the first page of Google?As time goes by we are seeing a huge rise in artificial intelligence (AI) in all industries. Google amongst other search engines are becoming a lot savvier when it comes to crawling websites to determine search engine rankings. To get your...