There are many components to look out for when prospecting a good and valuable backlink to your website. The right links can help you boost your rankings, and increase traffic and revenue.
In this article, you will learn all about what makes the perfect backlink!
What is Domain Authority?
You will probably hear the term “Domain Authority” or “DA”. Typically, people judge websites based on their DA. However, this is a third party metric made by the SEO tool, Moz. Google does not take into consideration your DA, there are correlations between a good DA and a high-performing website, but Google doesn’t look at it.
The metric is made up by taking into account the quality and relevancy of the content, quality and quantity of inbound links, domain age and more. Similar to the way Google scores your site, however, Google’s algorithms are much more advanced.
Relevancy
The links that you are looking for should be highly relevant to your niche. The link needs to appear as natural as possible.
A website accepting a link from a site outside of its niche is often a sign of a PBN (private blog network), which is a website built solely to build links. These are sometimes seen as dishonourable in the eyes of a search engine. You will want to thoroughly check through the contents of the website’s articles to see the standard of the written content.
Overall, a contextual backlink can add value to a website and boost its credibility in the eyes of Google. In contrast, if a link is irrelevant and non-contextual, Google may label it as spammy. This could harm the credibility and authority of both the linked-to and linked-from sites.
Search Traffic
An indicator of a quality website is looking to see how much organic traffic the site is getting. You can use tools such as aHrefs or Semrush to check this. It can also be valuable to look at the keywords that the site is ranking for to get a true feel for the website and how they appear to search engines.
Anchor Text
It is critical that anchor text appears as naturally as possible within a backlink. You don’t want it to stick out like a sore thumb. Make it appear as if it is just part of a sentence. For example, in a guest post, you wouldn’t just mention “Accountant services Chester”, you would include something more subtle, such as “Accountancy services in Chester”.
Top tip: use different variations of the anchor text, for example: “ iPhone cases”, “cases for iPhones”, “iPhone 14 Pro Max case”. Avoid using the exact same anchor text each time.
Overall, when it comes to building links, always remember: Quality over Quantity.
One natural, high-quality backlink from an authoritative and trustworthy website will benefit you much more than five links from a PBN or low-authority website.
The process is generally longer and harder to find the “perfect” link, but when your website’s search traffic and domain authority grows, you’ll be thankful you didn’t fall into the trap of unnatural, lazy link building.
Contact Fly High Media today. We will help businesses like yours consistently grow online through link building.
