Black Friday is arguably one of the most important times of the year for businesses. In 2022, Shopify store owners made $7.5 billion in global sales over the Black Friday and Cyber Monday weekend, making it vital that ecommerce businesses plan ahead to not miss out on a portion of...
5 Considerations For Your Google Lead Generation Campaign
Lead generation is one of the most important strategies a business can undertake to grow and survive the test of time. In today's digital age, generating leads by using search engine paid ads is a crucial aspect of any business. Lead generation requires careful planning and research to create a...
10 Tips for Increasing Your WooCommerce Store’s Conversion Rate
So you now have a WooCommerce store. You have been selling your products for a while, but your sales could be better. How do you improve this? After all, the e-commerce market is more competitive than ever, with online global retail sales projected to surpass $7 trillion by 2025. To make the...
Boost Your Shopify Business: Tips to Get More Customers
Shopify is an ecommerce platform that facilitates the launch and operation of online stores for businesses of all scales. Whether you're a fledgling company or a multinational corporation, Shopify provides you with the tools to sell your merchandise online effectively. Some of the largest stores built on Shopify include Gymshark,...
The Ultimate Conversion Rate Optimisation Guide For Your Website
What is Conversion Rate Optimisation (CRO)? Conversion Rate Optimisation (CRO) is the process of improving a website to increase the percentage of visitors that complete a business's desired action. For example, the desired action can be anything deemed important to the business, whether that be a visitor filling out a...
Copywriting vs Content Writing: What’s The Difference?
What is copywriting? And how does it differ from content writing? Well, to put it simply, their purposes are different. Copywriting is the art of creating content that “sells” a product or service to its reader. It is a quick and effective way to help increase brand awareness. It's similar to a...
How to Generate More Organic Traffic
If you create a landing page without SEO in mind, it is unlikely to perform to its full potential.There is also a real gap in the market when it comes to developing a high volume of quality landing pages. After all, 62% of branded websites have six or less landing...
How To Improve Checkout Experience for Shoppers
Customers have certain expectations when it comes to the online checkout experience. Make it too difficult and they will shop elsewhere.This is because customers are now conditioned to expect a certain level of service (thanks to the industry giants like Amazon). Since most shoppers use Amazon regularly, they expect the...
9 Trust Signals Your Website Must Have
Trust is one of the most important factors in increasing conversions on your website. If you want to build rapport with your website visitors and get them to convert into sales and/or leads, they need to trust your brand.But how do you build trust with new website visitors?Successful websites and...
How to Write Landing Page Copy that Converts
Looking to write a landing page that converts into sales or leads?This is called conversion copywriting. It's the art (and science) of writing copy that increases conversions. The right headline can send sales through the roof. The right call-to-action button can generate more leads than you can shake a stick...
