Social Media Marketing and Brand Design: A Winning CombinationBrand design is an integral aspect of social media marketing, playing a crucial role in creating trust and fostering a sense of community among your audience. A brand is more than just a symbol or logo; it is a visual language that...
Digital marketing agency vs in house: Which is best?
Digital Marketing Agency vs. In-House: Making the Right Choice for Your BusinessOne of the most common dilemmas for any business is whether to build an in-house digital marketing team, outsource to a digital marketing agency, or adopt a hybrid approach where your in-house team and agency collaborate. Understanding the pros...
How to Create a Digital Marketing Budget Plan
How much should you spend on marketing? Too often, this is seen as a ‘finger in the air’ question.Given consideration, however, an effective budget will help you allocate resources efficiently and ensure your marketing efforts are efficiently aligned with your business goals. Whether you're a marketing professional, a small business owner...
5 Key Takeaways from BrightonSEO
A few weeks ago, Lucy and I ventured down to Brighton for the bi-annual Brighton SEO conference, one of the largest meetups of search marketers in the world!The event takes place over two days, at the end of April and around September/October, enabling search marketers to learn more about the...
5 Reasons Your Business Should be Investing in LinkedIn Ads
With millions of active professionals worldwide, LinkedIn is an accessible tool that all businesses and professionals can connect, learn, and network with one another to expand their reach within their industry.However, people often forget that it is a great tool for running paid advertising campaigns. From flexible budgeting to targeting...
Social Media Tips for Beauty Brands
In the competitive beauty industry, having a strong presence on social media is essential for connecting with and engaging your target audience.Many influencers and celebrities have their own beauty brands (Jess Hunt’s REFY and Hailey Bieber’s Rhode). They already have a personal brand with an audience to sell their products...
Transform Your Lead Acquisition with Top-of-Funnel Content
Attracting and nurturing potential customers begins long before a purchase. This journey starts at the top of the funnel (TOF), where the primary goal is to catch the attention of as many potential leads as possible. TOF content is pivotal in this initial stage, serving as the first point of...
5 Reasons to Consider Working with an Agency on a Consultancy Basis
The decision to collaborate with an agency on a consultancy basis has become increasingly popular among business owners and in-house marketing teams.The business world today demands agility and expertise.As organisations strive to stay ahead in a competitive environment, the support from agencies offering consultancy services becomes invaluable. Such a partnership...
Welcome Shelley, Our New SEO Assistant!
Today, we're thrilled to introduce Shelley, our newest team member here at Fly High Media. Shelley brings a fresh perspective and infectious enthusiasm to our team. Let's get to know her better through her words.What does your role consist of?Shelley: “My role at Fly High Media is as an SEO...
Google starts reducing “unhelpful” content by 40%
Google has announced the latest core update, tackling low-quality content and introducing new spam policies targeting search ranking manipulation techniques.The March 2024 Core Update is more extensive than Google's usual core updates. The update involves algorithm updates to improve search result quality.New Spam PoliciesWith the new update, Google has also...
