In the competitive beauty industry, having a strong presence on social media is essential for connecting with and engaging your target audience.Many influencers and celebrities have their own beauty brands (Jess Hunt’s REFY and Hailey Bieber’s Rhode). They already have a personal brand with an audience to sell their products...
Transform Your Lead Acquisition with Top-of-Funnel Content
Attracting and nurturing potential customers begins long before a purchase. This journey starts at the top of the funnel (TOF), where the primary goal is to catch the attention of as many potential leads as possible. TOF content is pivotal in this initial stage, serving as the first point of...
5 Reasons to Consider Working with an Agency on a Consultancy Basis
The decision to collaborate with an agency on a consultancy basis has become increasingly popular among business owners and in-house marketing teams.The business world today demands agility and expertise.As organisations strive to stay ahead in a competitive environment, the support from agencies offering consultancy services becomes invaluable. Such a partnership...
Welcome Shelley, Our New SEO Assistant!
Today, we're thrilled to introduce Shelley, our newest team member here at Fly High Media. Shelley brings a fresh perspective and infectious enthusiasm to our team. Let's get to know her better through her words.What does your role consist of?Shelley: “My role at Fly High Media is as an SEO...
Google starts reducing “unhelpful” content by 40%
Google has announced the latest core update, tackling low-quality content and introducing new spam policies targeting search ranking manipulation techniques.The March 2024 Core Update is more extensive than Google's usual core updates. The update involves algorithm updates to improve search result quality.New Spam PoliciesWith the new update, Google has also...
A Guide to Direct-to-Consumer (D2C) Marketing
In the retail industry, Direct-to-Consumer (D2C) marketing has revolutionised the way brands connect with their audience and increase profitability.This approach enables companies to sell their products directly to consumers, cutting out middlemen and facilitating more personalised interactions.Understanding D2C MarketingAt its heart, D2C marketing is about forging genuine relationships with consumers.By...
Why Should You Have Author Pages On Your Website?
Digital marketing is a forever-changing industry which means that staying ahead of any trends is very important, to help improve the overall performance of your website. Many websites write regular blog content to help drive traffic to their website, however, many think that just adding content will help drive traffic...
How Do Luxury Brands Promote Christmas?
Most high-end designer brands have a similar target demographic; affluent, financially secure adults who seek exclusivity and prestige.In this blog, we'll look at the Christmas campaigns of four renowned designers – Gucci, Prada, Valentino, and Jacquemus.Each campaign offers a unique perspective on the festive season, blending opulence, creativity, and a...
The Importance of Ethics and Authenticity: Why Do We Need It?
As we spend more time online and our digital platforms rapidly evolve, our online content consumption habits also change. Content marketing agencies and creators have the potential to reach vast audiences to drive the growth of their brands and that of their clients, but this comes with responsibility.Content can be...
Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023
Black Friday is arguably one of the most important times of the year for businesses. In 2022, Shopify store owners made $7.5 billion in global sales over the Black Friday and Cyber Monday weekend, making it vital that ecommerce businesses plan ahead to not miss out on a portion of...