Attracting and nurturing potential customers begins long before a purchase. This journey starts at the top of the funnel (TOF), where the primary goal is to catch the attention of as many potential leads as possible. TOF content is pivotal in this initial stage, serving as the first point of...
5 Reasons to Consider Working with an Agency on a Consultancy Basis
The decision to collaborate with an agency on a consultancy basis has become increasingly popular among business owners and in-house marketing teams.The business world today demands agility and expertise.As organisations strive to stay ahead in a competitive environment, the support from agencies offering consultancy services becomes invaluable. Such a partnership...
The Rising Importance of Bing Ads in 2024
Bing Advertising has emerged as a compelling alternative to the dominant players in the field.It is becoming more evident that Paid Search is evolving, and businesses need to consider diverse platforms to maximise their reach. Bing currently has 100 million daily active users, a 3.01% share of the global search...
Paid Media Executive Vacancy
Position: Paid Media Executive Location: Hooton, Cheshire, CH66 7NZ Salary: DOEContract: Full time, permanentHours: Mon – Fri 9am to 5:30 pm (some flexibility) The Role We are seeking to recruit a self-motivated individual with a positive attitude, looking to progress their career in PPC marketing. The ideal candidate will have...
A Beginner’s Guide to Keyword Research
The keyword research process is crucial for any content to be successful online. Whether it is a blog or a service landing page. Utilising the right keywords and variations is the key to success in search engine optimisation. In this guide, I will discuss how you can conduct keyword research...