Creating high-quality written content is crucial in content marketing to attract consumers.It's important to avoid producing generic content and instead focus on understanding your audience, developing original angles, applying SEO techniques, and enhancing readability.Authenticity is the key to capturing readers' attention and generating leads through links.This blog will provide you...
Transform Your Lead Acquisition with Top-of-Funnel Content
Attracting and nurturing potential customers begins long before a purchase. This journey starts at the top of the funnel (TOF), where the primary goal is to catch the attention of as many potential leads as possible. TOF content is pivotal in this initial stage, serving as the first point of...
5 Reasons to Consider Working with an Agency on a Consultancy Basis
The decision to collaborate with an agency on a consultancy basis has become increasingly popular among business owners and in-house marketing teams.The business world today demands agility and expertise.As organisations strive to stay ahead in a competitive environment, the support from agencies offering consultancy services becomes invaluable. Such a partnership...
Welcome Shelley, Our New SEO Assistant!
Today, we're thrilled to introduce Shelley, our newest team member here at Fly High Media. Shelley brings a fresh perspective and infectious enthusiasm to our team. Let's get to know her better through her words.What does your role consist of?Shelley: “My role at Fly High Media is as an SEO...
Google starts reducing “unhelpful” content by 40%
Google has announced the latest core update, tackling low-quality content and introducing new spam policies targeting search ranking manipulation techniques.The March 2024 Core Update is more extensive than Google's usual core updates. The update involves algorithm updates to improve search result quality.New Spam PoliciesWith the new update, Google has also...
Why Should You Have Author Pages On Your Website?
Digital marketing is a forever-changing industry which means that staying ahead of any trends is very important, to help improve the overall performance of your website. Many websites write regular blog content to help drive traffic to their website, however, many think that just adding content will help drive traffic...
Maximising ROI: Integrating SEO, PPC, and Social Media
The integration of Search Engine Optimisation (SEO), Pay-Per-Click (PPC), and Social Media isn't just a strategy but a necessity for maximising your Return on Investment (ROI). Whether you're just starting or looking to enhance your current strategy, this blog post is your guide to understanding how these powerful channels work...
How to Create Irresistible Link-Worthy Content in 2024
One principle remains steadfast: content is king. However, in the realm of search engine optimisation (SEO), not all content is created equal. Crafting material that not only captivates audiences but also naturally attracts backlinks is an art that savvy content creators are keen to master. In this article, we'll explore...
What is Google’s October 2023 Spam Update?
Google has introduced many updates over the years, such as the Google Panda update back in 2011. The most recent update to their algorithm is their spam detection systems enhancement, and it will affect users globally.This alteration targets various content to reduce the spam results users can see. The types of...
10 Ways Wedding Venues Can Increase Their Bookings
Every wedding venue holds the possibility of unlocking an engaged couple's dream. Each couple will have their heart set on a type of venue, whether it be in the UK or abroad, they know what they are looking for. As of August 2023, there are 7,850 wedding venues in the UK...