Canva continues to be a go-to design tool for beginners and professionals alike, offering features that make graphic design more accessible. Whether you're crafting social media posts, presentations, or business materials, mastering Canva can help you create eye-catching designs with ease. Here are the best Canva tips and tricks for...
How Crumbl Cookies’ Social Media Strategy Fuels Their Growth: 9 Key Tactics
Crumbl Cookies has taken the dessert industry by storm, growing from a single bakery in 2017 to over 900 locations across the U.S. in just a few years. Their explosive success is not just due to their rotating menu of delicious cookies but also Crumbl Cookies’ social media strategy. Crumbl...
ASOS Instagram Marketing: Engaging User-Generated Content and Influencer Partnerships
ASOS Instagram Marketing StrategyASOS has established itself as a dominant force in online fashion retail, and its success on Instagram plays a significant role in maintaining its influence. With millions of engaged followers, ASOS has created a digital community that thrives on user-generated content (UGC) and influencer marketing. These strategies...
Ryanair’s Social Media Marketing Strategy: Bold Humour, Engagement, and Virality
Ryanair, Europe’s largest low-cost airline, has carved out a unique space on the internet by using humour, relatability, and viral content. Ryanair’s social media marketing is unlike traditional airline marketing, which often focuses on polished branding and customer service, they take an unconventional, bold approach that resonates with younger audiences....
10 of the Best Marketing Campaigns from 2024: Creativity, Innovation, and Impact
Marketing in 2024 has been a whirlwind of creativity, innovation, and cultural impact. From nostalgic humour to thought-provoking social awareness, brands have pushed the boundaries to captivate audiences worldwide. Here’s a deep dive into some of the best marketing campaigns of 2024.1. Is He CeraVe? The Truth Behind the Michael...
How Severance Blurs Fiction and Reality with Intelligent Marketing
Apple TV+ has taken a unique approach to marketing Severance, a psychological thriller about work-life balance taken to the extreme. Instead of traditional advertising, the show has relied on immersive experiences, digital engagement, and strategic SEO to build an audience. From in-person activations to social media strategies, the promotional efforts...
Netflix’s Brilliant Email Marketing Strategy: What Makes It So Effective?
Netflix, the global streaming leader, has not only captured audiences with its vast content library but also through its smart and effective marketing tactics. Among its many marketing tools, email marketing stands out as a key player in engaging subscribers, boosting retention, and driving viewership. Let's explore Netflix's email marketing...
Jaguar’s Rebranding Misfire: A Bold Move Sparking Social Media Backlash
Jaguar has always carried an air of sophistication and luxury, and its name is synonymous with sleek design, power, and British craftsmanship. But the company’s recent rebranding campaign has left many scratching their heads, wondering how the iconic automaker veered so far off course. The announcement of its shift to...
How to Choose the Right SEO Agency for Your Small Business
Choosing the right SEO agency is a MUST for your small business’s online success. The right agency will understand your goals to help you improve your search engine rankings, drive organic traffic and increase sales. However, it's not just about finding any SEO agency. It's important to have an agency that...
5 Key Takeaways from BrightonSEO
A few weeks ago, Lucy and I ventured down to Brighton for the bi-annual Brighton SEO conference, one of the largest meetups of search marketers in the world!The event takes place over two days, at the end of April and around September/October, enabling search marketers to learn more about the...