When is it Time to Outsource Your Google Ads?

Google Ads has emerged as a linchpin for businesses aiming to boost their online presence. Yet, as straightforward as it might initially appear, managing an effective Google Ads campaign can be daunting, especially for those juggling multiple responsibilities. This leaves many business owners and marketing managers pondering a crucial question:...

Marketing in Luxury Fashion: The Jacquemus Way 

The fashion brand, Jacquemus, is known for its creative, minimalistic designs, and innovative marketing. Unlike traditional Parisian design, Jacqeumus combines simple, minimal class with childish playfulness, often using bold patterns and colours in a tasteful and fresh way.Jacquemus was launched in 2009 by French designer Simon Porte Jacquemus. He wanted...

How to Measure the Success of a Brand Awareness Campaign

Brand awareness is defined as how familiar people are with your brand and the products or services you offer. Brand awareness can be divided into three layers:1. Awareness of your brand name and identity2. Awareness of your product/service offerings3. Awareness of your brand attributes (i.e. what sets you apart from...

‘Google My Business’ to Become ‘Google Business Profile’

Google has announced that they are renaming ‘Google My Business' to ‘Google Business Profile'. The move is designed to completely reshape local SEO by extracting business profile management away from a single application and implementing it directly into Google Search and Google Maps. This isn't the first time Google has...

7 Reasons Why You Should Consider Using Facebook Ads

Have you considered Facebook advertising for your business before?Maybe you are exploring different potential avenues to promote your business online and you are weighing up the pros and cons.The goal of this article is to help you understand some of the benefits of using paid social media advertising to help...