Google Ads has led the way in paid advertising, growing businesses since the early 2000s. Yet, as straightforward as it might initially appear, managing an effective Google Ads campaign can be daunting, especially for those juggling multiple responsibilities. This leaves many business owners and marketing managers pondering a crucial question:...
Marketing in Luxury Fashion: The Jacquemus Way
The fashion brand, Jacquemus, is known for its creative, minimalistic designs, and innovative marketing. Unlike traditional Parisian design, Jacqeumus combines simple, minimal class with childish playfulness, often using bold patterns and colours in a tasteful and fresh way.Jacquemus was launched in 2009 by French designer Simon Porte Jacquemus. He wanted...
Marketing Insights To Help You Reach Female Consumers
In 2023, more women shop online than in-store, so if your marketing strategy does not target female consumers, this could impact the growth of your business. So, put yourself ahead of your competitors by following our tips on marketing to females successfully. First, let's explain why it's vital that you...
Hiring A Marketing Agency: What To Expect?
Whether you're a small business with a few part-time employees or an established company with several departments, the chances are that at some stage, you will seek the expertise of an external marketing agency to help with your advertising efforts. As with any aspect of life and business, giving up...
How to Measure the Success of a Brand Awareness Campaign
Brand awareness is defined as how familiar people are with your brand and the products or services you offer. Brand awareness can be divided into three layers:1. Awareness of your brand name and identity2. Awareness of your product/service offerings3. Awareness of your brand attributes (i.e. what sets you apart from...
‘Google My Business’ to Become ‘Google Business Profile’
Google has announced that they are renaming ‘Google My Business' to ‘Google Business Profile'. The move is designed to completely reshape local SEO by extracting business profile management away from a single application and implementing it directly into Google Search and Google Maps. This isn't the first time Google has...
7 Reasons Why You Should Consider Using Facebook Ads
Have you considered Facebook advertising for your business before?Maybe you are exploring different potential avenues to promote your business online and you are weighing up the pros and cons.The goal of this article is to help you understand some of the benefits of using paid social media advertising to help...
What to Do If Your Ads Don’t Get Approved by Google
Pay-per-click advertising using Google Ads is a fantastic channel that has helped to accelerate the digital revenue of millions of businesses around the world. But what should you do if your ads are not approved by Google?Check out our six step guide on what to do if your ads are...
Why SMS Should Be On Every Marketer’s Radar.
First of all, hello everyone. A big thanks to Matt and the team at Fly High Media for asking me to write up a guest post for the blog. I'm Liam and I work as Head of Marketing at Reach Interactive. We're a UK-based SMS marketing provider. During this post,...
Facebook Abandoned Cart Retargeting [Step-by-Step Blueprint]
Ever been shopping on a website and then you come on to Facebook and see that product pop up? They will have been using cart abandonment remarketing with Facebook ads. Let’s say that you are shopping on Amazon for FIFA 18. You found the product, had a read of the...