Choosing the right SEO agency is a MUST for your small business’s online success. The right agency will understand your goals to help you improve your search engine rankings, drive organic traffic and increase sales. However, it's not just about finding any SEO agency. It's important to have an agency that...
5 Key Takeaways from BrightonSEO
A few weeks ago, Lucy and I ventured down to Brighton for the bi-annual Brighton SEO conference, one of the largest meetups of search marketers in the world!The event takes place over two days, at the end of April and around September/October, enabling search marketers to learn more about the...
5 Reasons Your Business Should be Investing in LinkedIn Ads
With millions of active professionals worldwide, LinkedIn is an accessible tool that all businesses and professionals can connect, learn, and network with one another to expand their reach within their industry.However, people often forget that it is a great tool for running paid advertising campaigns. From flexible budgeting to targeting...
The Ultimate Guide to Google Shopping Feed Management
E-commerce is competitive. Maintaining a strong presence and high return on investment is the only thing that will keep you in business. With most consumers turning to Google for product searches, your business's visibility on this platform can significantly impact your sales and overall brand recognition. The management of your...
When is it Time to Outsource Your Google Ads?
Google Ads has led the way in paid advertising, growing businesses since the early 2000s. Yet, as straightforward as it might initially appear, managing an effective Google Ads campaign can be daunting, especially for those juggling multiple responsibilities. This leaves many business owners and marketing managers pondering a crucial question:...
Marketing in Luxury Fashion: The Jacquemus Way
The fashion brand, Jacquemus, is known for its creative, minimalistic designs, and innovative marketing. Unlike traditional Parisian design, Jacqeumus combines simple, minimal class with childish playfulness, often using bold patterns and colours in a tasteful and fresh way.Jacquemus was launched in 2009 by French designer Simon Porte Jacquemus. He wanted...
Marketing Insights To Help You Reach Female Consumers
In 2023, more women shop online than in-store, so if your marketing strategy does not target female consumers, this could impact the growth of your business. So, put yourself ahead of your competitors by following our tips on marketing to females successfully. First, let's explain why it's vital that you...
Hiring A Marketing Agency: What To Expect?
Whether you're a small business with a few part-time employees or an established company with several departments, the chances are that at some stage, you will seek the expertise of an external marketing agency to help with your advertising efforts. As with any aspect of life and business, giving up...
How to Measure the Success of a Brand Awareness Campaign
Brand awareness is defined as how familiar people are with your brand and the products or services you offer. Brand awareness can be divided into three layers:1. Awareness of your brand name and identity2. Awareness of your product/service offerings3. Awareness of your brand attributes (i.e. what sets you apart from...
‘Google My Business’ to Become ‘Google Business Profile’
Google has announced that they are renaming ‘Google My Business' to ‘Google Business Profile'. The move is designed to completely reshape local SEO by extracting business profile management away from a single application and implementing it directly into Google Search and Google Maps. This isn't the first time Google has...