First of all, hello everyone. A big thanks to Matt and the team at Fly High Media for asking me to write up a guest post for the blog. I'm Liam and I work as Head of Marketing at Reach Interactive. We're a UK-based SMS marketing provider. During this post,...
Facebook Abandoned Cart Retargeting [Step-by-Step Blueprint]
![How to Retarget Abandoned Carts on Facebook [Blueprint for an INSANE Conversion Rate]](https://www.flyhighmedia.co.uk/wp-content/uploads/2023/07/How-to-Retarget-Abandoned-Carts-on-Facebook-Blueprint-for-an-INSANE-Conversion-Rate.png)
Ever been shopping on a website and then you come on to Facebook and see that product pop up? They will have been using cart abandonment remarketing with Facebook ads. Let’s say that you are shopping on Amazon for FIFA 18. You found the product, had a read of the...
Google Looks to Add Shopping Features to YouTube Videos
After Instagram executed its one-tap shopping experience, Google is looking to have a piece of the pie by adding shopping features to YouTube videos. Towards the end of the year, it is expected that brands will be able to implement shoppable ads to the platform which receives over 1 billion...
Vertical Content: 5 Reasons Why It’s Here to Stay
Nature of Phones Since the first smartphone was invented, IBM’s Simon Personal Communicator, vertical screens have been applied to the vast majority of devices. The vertical design allows users to operate the device using only one hand. A study in 2015 reported that users hold their phones upright 94% of...
7 Evergreen Organic Instagram Strategies for 2019
The Instagram Algorithm change last year hit most users hard. Increasingly, Instagram is making it more and more difficult for your content to be shown to your audience. Similar to Facebook, only around 10% of your audience actually see your posts. Some reports even say that reach is as low...
How to Promote An Event on Facebook
In the following blog, you will learn how to promote an event on Facebook organically and using Facebook advertising to push your event to a wider audience. We will start with organic promotion and then talk about running paid ads to your event. Click here to skip to paid advertising....
Remarketing Mastery – Everything You Need to Know About Facebook Retargeting Tactics
It’s no secret that turning ice cold traffic into warm leads and eventually red-hot sales is hard; it’s damned-hard! As much as 98% of users who visit your site won’t take the action you want them to, whether that be to read your blog and leave a comment, share something...