After Instagram executed its one-tap shopping experience, Google is looking to have a piece of the pie by adding shopping features to YouTube videos. Towards the end of the year, it is expected that brands will be able to implement shoppable ads to the platform which receives over 1 billion hours of watching time every day.
YouTube also wants to give back to the creators, suffering from hosting these ads, by sharing some of the affiliate fees, according to Bloomberg. Therefore, whether you review technology or demonstrate football technique tutorials, your video may find related shopping ads attached to your video.
Like anything, there are numerous perspectives in play. Will this mean that your viewers will become more frustrated with the congestion of ads or is it possible that this will enhance your subscribers’ experience by providing them with a shortcut to the products they need?