In the competitive beauty industry, having a strong presence on social media is essential for connecting with and engaging your target audience.Many influencers and celebrities have their own beauty brands (Jess Hunt’s REFY and Hailey Bieber’s Rhode). They already have a personal brand with an audience to sell their products...
5 Brand Experience Trends for Spring 2024
More and more brands are realising that community engagement is crucial for establishing unique connections with their audience.The goal is to create interactive brand experiences, inviting followers to participate and immerse themselves in the brand.With spring coming and brand experiences thriving, here are five types of brand experiences that we...
6 Ways to Dominate Organic Social
When marketing for your brand, a good social media presence is the key to connecting with your audience.Unlike paid social ads, organic social relies on building relationships, engaging content, and a strong brand presence.1. Understanding Your AudienceUnderstanding your audience is crucial for successful organic social media efforts for several reasons…Relevance...
Maximising ROI: Integrating SEO, PPC, and Social Media
The integration of Search Engine Optimisation (SEO), Pay-Per-Click (PPC), and Social Media isn't just a strategy but a necessity for maximising your Return on Investment (ROI). Whether you're just starting or looking to enhance your current strategy, this blog post is your guide to understanding how these powerful channels work...
The Molly Mae Effect: Understanding Her Social Media Dominance
Molly Mae is one of the most successful influencers in the UK, with 7.8 million followers on Instagram, the platform which started her career. She rose to fame following her appearance in Love Island 2019, however, she was already making a living as an influencer, working with brands like Rebellious Fashion,...
Instagram Considers Offering up to 10-Minute Reels
Videos are a popular content format for audiences, and various platforms offer this to users. Social media platforms such as YouTube, Snapchat and TikTok enable people to upload videos of different lengths, and businesses can use this to adapt their content marketing for social media and reach a wider audience.Changing...
Trending Travel’s Journey to Success
Trending Travel is a digital-only travel agency that leverages social media to promote its wide range of available destinations and holiday deals.The company was launched in 2020, at a time when the travel industry was in decline and the idea of a holiday was a much-needed escape from lockdowns, isolation...
Social Media Best Practices: How to Write a Successful Post
Social media has become a large part of our society, and the sheer volume of shared posts is enough to overwhelm anyone. For some people, these platforms offer a way to snapshot their day and share their lives with their family and friends. But you can use social media platforms...
5 Things Every E-commerce Store Could Learn From Pretty Little Thing’s Social Media Marketing
As an online powerhouse, Pretty Little Thing (PLT) has prospered in the fast fashion market.Generating an annual revenue of over £700 million and counting, PLT is a great example of what an innovative social media marketing strategy and a distinct brand image can do for your business.Fast fashion is a...
How To Improve Your Presence on Instagram Places with Location Tags
Ever heard about a nice restaurant, hotel or venue but know little about it? The chances are that you research by visiting their website or social media.You want to know what to expect.You're probably familiar with Instagram Places, but how can it benefit your business?Why Location Tags are Important for...