The recent ban of TikTok in the United States, which briefly took effect on January 19, 2025, affected the platform's 170 million US users and caused significant disruptions across the digital space. With TikTok’s global advertising revenue projected to reach $18.04 billion in 2024, the decision has had wide-ranging effects...
TikTok Users in the US Shift to RedNote Amid Looming Ban
As the United States edges closer to a potential ban on TikTok, millions of its users are finding solace in a Chinese app called RedNote. Known as Xiaohongshu in China, this platform has become a hub for American users who fear losing their favourite short-video platform.RedNote, initially designed for Mandarin-speaking populations,...
The Future of Reddit: Will It Remain Relevant in 2025?
Reddit has cemented itself as one of the most influential community-driven platforms on the internet. With over 57 million daily active users engaging across thousands of niche subreddits, it provides a unique space for discussions, reviews, and organic content. However, as digital trends evolve, many are questioning whether Reddit will...
5 Effective Ways to Build Social Proof for Your E-commerce Store
Choice - every customer has more choice than ever so it’s crucial to make sure your business is noticed. With so many options available online, customers rely heavily on social proof to make informed purchasing decisions. That means showing that others have had positive experiences with your brand. Social proof...
How to Get More Views on TikTok: 10 Tips and Tricks
TikTok has quickly become one of the most popular social media platforms, boasting over a billion users worldwide. Whether you're a business, content creator, or simply someone looking to grow your brand, getting more views on TikTok can significantly boost your visibility and engagement. But with so much content being...
5 Reasons Why Transparency is Valuable in Any Marketing Campaign
Transparency is now a significant aspect of building authentic relationships with consumers.With the rise of social media and the direct interaction it allows between brands and their audiences, people are more attuned to how businesses operate. Authenticity not only influences purchase decisions but also sets the foundation for long-term loyalty....
How Duolingo Used TikTok Marketing to Skyrocket Brand Awareness: A Case Study on Viral Trends and Engagement
TikTok has emerged as a powerful platform for businesses aiming to raise their brand profile. The platform has over one billion users and about 23 million users in the UK alone, this offers a unique opportunity for brands to connect with a highly engaged and diverse audience. One of the...
The Importance of Consistent Branding in Social Media Marketing
Social Media Marketing and Brand Design: A Winning CombinationBrand design is an integral aspect of social media marketing, playing a crucial role in creating trust and fostering a sense of community among your audience. A brand is more than just a symbol or logo; it is a visual language that...
Strategies, Components, and Benefits of Outsourcing for Social Media Management
Strategies, Components, and Benefits of Outsourcing for Social Media ManagementEngaging with their intended audience through social media presents a wonderful chance for marketers to foster enduring connections. Proficient handling of social platforms is imperative for a triumphant marketing approach.The role of social media management covers various areas, including comprehending audience...
Social Media Tips for Beauty Brands
In the competitive beauty industry, having a strong presence on social media is essential for connecting with and engaging your target audience.Many influencers and celebrities have their own beauty brands (Jess Hunt’s REFY and Hailey Bieber’s Rhode). They already have a personal brand with an audience to sell their products...