Discover how behavioural science influences marketing strategies, from attention and memory tricks to the power of loss aversion in driving sales.
Gold Medal Marketing: The Best and Worst Campaigns from Paris 2024
As the world tunes in to the 2024 Olympic and Paralympic Games, it’s not only the athletes who captured our attention. This global event always presents a golden opportunity for marketers and brands to showcase their creativity and innovation. While some campaigns rose to the occasion, others fell short, missing...
How to Keep Users On Your Website for Longer
User engagement and retention are the foundations of a successful website. When visitors spend more time on your site, it signals to search engines that your content is valuable, leading to improved SEO rankings. Additionally, keeping users engaged can lead to higher conversion rates and lower bounce rates, directly impacting...
5 B2B Marketing Tactics to Dominate Your Niche
Discover proven B2B marketing tactics to generate high-quality leads and drive sustainable growth.
The Importance of Consistent Branding in Social Media Marketing
Social Media Marketing and Brand Design: A Winning CombinationBrand design is an integral aspect of social media marketing, playing a crucial role in creating trust and fostering a sense of community among your audience. A brand is more than just a symbol or logo; it is a visual language that...
Digital marketing agency vs in house: Which is best?
Digital Marketing Agency vs. In-House: Making the Right Choice for Your BusinessOne of the most common dilemmas for any business is whether to build an in-house digital marketing team, outsource to a digital marketing agency, or adopt a hybrid approach where your in-house team and agency collaborate. Understanding the pros...
Integrating Cross-Channel Analytics for a Cohesive Marketing Approach
Small and Medium Enterprises (SMEs) face the challenge of keeping up with their larger rivals to remain competitive. The flexibility of a multi-channel marketing approach covering a range of social channels, web and PR can be an advantage for SMEs. But managing one consistent strategy across them all and reporting...
Welcome to Fly High Media, Jess!
Welcome Jess our new Senior SEO Executive. Get to know her better in this blog from Fly High Media!
Do I need Local SEO for my small business?
In today's digital age, having a strong online presence is crucial for small businesses. While general SEO (Search Engine Optimization) helps your business get found online, local SEO takes it a step further by targeting customers in your immediate geographic area. This focused approach is invaluable for small businesses looking...
5 Key Takeaways from BrightonSEO
A few weeks ago, Lucy and I ventured down to Brighton for the bi-annual Brighton SEO conference, one of the largest meetups of search marketers in the world!The event takes place over two days, at the end of April and around September/October, enabling search marketers to learn more about the...
