More and more brands are realising that community engagement is crucial for establishing unique connections with their audience.The goal is to create interactive brand experiences, inviting followers to participate and immerse themselves in the brand.With spring coming and brand experiences thriving, here are five types of brand experiences that we...
The Importance of Ethics and Authenticity: Why Do We Need It?
As we spend more time online and our digital platforms rapidly evolve, our online content consumption habits also change. Content marketing agencies and creators have the potential to reach vast audiences to drive the growth of their brands and that of their clients, but this comes with responsibility.Content can be...
The Molly Mae Effect: Understanding Her Social Media Dominance
Molly Mae is one of the most successful influencers in the UK, with 7.8 million followers on Instagram, the platform which started her career. She rose to fame following her appearance in Love Island 2019, however, she was already making a living as an influencer, working with brands like Rebellious Fashion,...
Marketing in Luxury Fashion: The Jacquemus Way
The fashion brand, Jacquemus, is known for its creative, minimalistic designs, and innovative marketing. Unlike traditional Parisian design, Jacqeumus combines simple, minimal class with childish playfulness, often using bold patterns and colours in a tasteful and fresh way.Jacquemus was launched in 2009 by French designer Simon Porte Jacquemus. He wanted...
10 Things Businesses Can Learn From Barbie’s Content Marketing
We’re all currently living in a Barbie world. This is thanks to the overwhelming success of the Barbie movie and the marketing team at Warner Bros responsible for promoting it. So, what can other businesses learn from Barbie’s content marketing campaign?In this blog, we delve into the marketing strategies used to help...
How to Get Started With Personal Branding
The term 'personal branding' is used daily in the digital world and is an increasingly popular marketing strategy that can be used by anyone in any industry, thanks to social media. The term has been evolutionised since it was coined in 1997 by management expert Tom Peters, in his essay,...
How to Measure the Success of a Brand Awareness Campaign
Brand awareness is defined as how familiar people are with your brand and the products or services you offer. Brand awareness can be divided into three layers:1. Awareness of your brand name and identity2. Awareness of your product/service offerings3. Awareness of your brand attributes (i.e. what sets you apart from...
A Day in the Life at Fly High Media with Leanne Cunningham
Recently we thought we’d take a look around the offices at Fly High Media, and get to know the fantastic staff behind the operation. For our second edition of ‘A day in the life of’ we spoke to Leanne, who is a graphic designer and digital marketing assistant, to see...
Why SMS Should Be On Every Marketer’s Radar.
First of all, hello everyone. A big thanks to Matt and the team at Fly High Media for asking me to write up a guest post for the blog. I'm Liam and I work as Head of Marketing at Reach Interactive. We're a UK-based SMS marketing provider. During this post,...