Canva continues to be a go-to design tool for beginners and professionals alike, offering features that make graphic design more accessible. Whether you're crafting social media posts, presentations, or business materials, mastering Canva can help you create eye-catching designs with ease. Here are the best Canva tips and tricks for...
How Crumbl Cookies’ Social Media Strategy Fuels Their Growth: 9 Key Tactics
Crumbl Cookies has taken the dessert industry by storm, growing from a single bakery in 2017 to over 900 locations across the U.S. in just a few years. Their explosive success is not just due to their rotating menu of delicious cookies but also Crumbl Cookies’ social media strategy. Crumbl...
How Booking.com SEO Absolutely Dominates Search Engine Rankings
Booking.com is a powerhouse in the online travel industry, consistently ranking at the top of search engine results for highly competitive travel-related keywords. Their success is no accident but rather the result of a highly strategic and data-driven approach to search engine optimisation (SEO). From technical SEO enhancements to a...
ASOS Instagram Marketing: Engaging User-Generated Content and Influencer Partnerships
ASOS Instagram Marketing StrategyASOS has established itself as a dominant force in online fashion retail, and its success on Instagram plays a significant role in maintaining its influence. With millions of engaged followers, ASOS has created a digital community that thrives on user-generated content (UGC) and influencer marketing. These strategies...
Ryanair’s Social Media Marketing Strategy: Bold Humour, Engagement, and Virality
Ryanair, Europe’s largest low-cost airline, has carved out a unique space on the internet by using humour, relatability, and viral content. Ryanair’s social media marketing is unlike traditional airline marketing, which often focuses on polished branding and customer service, they take an unconventional, bold approach that resonates with younger audiences....
10 of the Best Marketing Campaigns from 2024: Creativity, Innovation, and Impact
Marketing in 2024 has been a whirlwind of creativity, innovation, and cultural impact. From nostalgic humour to thought-provoking social awareness, brands have pushed the boundaries to captivate audiences worldwide. Here’s a deep dive into some of the best marketing campaigns of 2024.1. Is He CeraVe? The Truth Behind the Michael...
Jaguar’s Rebranding Misfire: A Bold Move Sparking Social Media Backlash
Jaguar has always carried an air of sophistication and luxury, and its name is synonymous with sleek design, power, and British craftsmanship. But the company’s recent rebranding campaign has left many scratching their heads, wondering how the iconic automaker veered so far off course. The announcement of its shift to...
The Importance of Consistent Branding in Social Media Marketing
Social Media Marketing and Brand Design: A Winning CombinationBrand design is an integral aspect of social media marketing, playing a crucial role in creating trust and fostering a sense of community among your audience. A brand is more than just a symbol or logo; it is a visual language that...
From Stranger to Customer: 20 Key Brand Touchpoints
Every interaction a consumer has with your brand, known as a touchpoint, plays a pivotal role in shaping their perception and guiding their journey from strangers to loyal customers. These touchpoints are the moments where your brand can either win or lose a customer. They occur at various stages of...
A Beginners Guide to Digital PR
PR has EvolvedOnce built solely around press releases and media outreach, PR is now embracing a wider spectrum of engagement tactics that includes SEO, content marketing and social media. This digital PR approach allows brands to connect more deeply with their audience, improving their visibility, trust and engagement beyond what traditional...