
Newsjacking Agency
We help our clients boost their visibility by using newsjacking to tap into trending stories and reach new audiences. Our approach ensures your brand joins the right conversations at the right time, attracting quality attention and turning timely exposure into real results.
Our Focus,
Their Growth.
We've proudly worked with some amazing brands



Did You Know?
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96% of UK adults consume news in some form.
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52% of UK adults use social media as a news source.
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42% of users say they spend more time online post-pandemic.
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Content tied to current events can obtain 50% more engagement.
Our Growth Stories.


Driving 92% Better PPC Returns and Organic Growth for a Leading Tooling and Components Retailer

Transforming Organic Visibility with a 7867% Increase in SERP Feature Keywords for a Specialist Online Travel Pharmacy

A Full Funnel SEO and PPC Strategy Driving Measurable Conversion Growth for an Insolvency Firm

A Targeted Search Strategy Driving 291% More Conversions for a Low Voltage Distribution Solutions Specialist

Increasing Organic Traffic to Product Category Pages by 204% for a London Antiques Dealer

Growing High Intent Traffic with a 43% Increase in Non Branded Clicks YoY

Transforming Results with a New Website and 705% More Organic Traffic YoY
Data Driven
We use insights and analytics to fuel growth and smart decisions.
Experienced
Years of expertise delivering measurable results across industries.
Client Focused
Your success is our priority with tailored strategies built around you.
Your Growth,
Our Focus.
Fly High Media provides expert newsjacking services that help your brand stand out in the media and attract more attention online. We do not just react to headlines; we create tailored strategies that align your message with trending stories, increase visibility, and boost engagement.
Book a Call
A Message From Our Managing Director.
Our approach is purposeful and measurable. Every campaign starts with a target and ends with a clear result. You will always know what we are doing, why it matters, and how it's impacting revenue. We've been on this journey since 2016 and that experience has shaped us into the agency we are today; results-driven, transparent, and committed to making marketing meaningful.
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We Use The Latest SEO Technology.
Fly High Media Growth Formula
Three proven steps to drive more revenue, not just rankings.
Revenue-Driven Strategy
We build strategies backwards from your revenue goals.
The 80/20 Execution Model
We prioritise the 20% of actions that deliver 80% of results.
Continuous Optimisation and Scaling
We track, recalibrate and scale growth month after month.
"A specialist newsjacking agency focusing on growth, helping businesses get seen online, attracting more customers and building long-term success."
Founded in 2016 in Manchester by Managing Director Matt Pyke, Fly High Media has grown from a university start-up into a recognised digital marketing agency trusted by businesses across the UK. From the beginning, the focus has been on measurable results, clear communication and long term client partnerships.
With offices in Manchester and Cheshire, our certified specialists deliver services in SEO, PPC and paid social, supported by industry best practices and continuous professional development. Clients value our transparent approach, proven strategies and commitment to excellence, making Fly High Media a reliable partner for sustainable digital growth.
About Fly High MediaWhat Are The Benefits of Newsjacking?
Enhance your online presence with expert newsjacking services that help your brand tap into trending stories, boost visibility, and drive meaningful engagement.
Instant Brand Visibility
Newsjacking places your brand at the centre of trending conversations, earning rapid exposure and boosting awareness across major media channels.
Increased Engagement
By aligning your message with timely stories, you attract more attention, spark discussion, and build stronger connections with your audience.
Enhanced Credibility
Contributing expert insights to relevant news stories positions your brand as a thought leader, strengthening trust and authority in your industry.
What Is Included In Newsjacking?
At Fly High Media, our newsjacking services help your brand gain attention and connect with wider audiences. We craft timely, relevant content that links your message to trending stories and media moments. Our goal is to boost visibility, build credibility, and deliver measurable growth through real-time opportunities.
Trend Monitoring
We continuously track breaking news, social media trends, and industry updates to identify relevant opportunities for your brand. Our team analyses the context, timing, and audience impact of each trend to ensure your business engages with stories that align perfectly with your brand values and goals.
Real-Time Content Creation
Our experts craft timely, engaging content that fits seamlessly into trending news stories. From press releases to social media posts and blogs, we produce high-quality material quickly, ensuring your brand enters conversations at the right moment to maximise visibility, shareability, and audience impact.
Media Outreach
We leverage strong media relationships to secure placements for your brand in relevant publications and online platforms. Our approach ensures your commentary or story is seen by journalists and influencers, increasing your chances of gaining meaningful coverage and boosting your public profile.
Brand Propositioning
We develop clear, consistent messaging that ensures your brand’s voice aligns naturally with trending topics. By positioning your business as a credible, insightful contributor, we help you stand out from competitors and strengthen your reputation as an authority within your industry.
Performance Tracking
We provide detailed reports on every newsjacking campaign, tracking engagement, reach, media mentions, and audience sentiment. Our analysis helps you understand what worked, identify future opportunities, and continually refine your strategy to achieve even stronger results from your real-time marketing efforts.
Crisis Management
When a newsjacking opportunity sparks intense discussion, we help you navigate potential risks and protect your brand image. Our team advises on messaging, timing, and tone, ensuring your responses stay professional, on-brand, and effective, even in fast-moving or sensitive situations.
Our SEO Team.

Lucy Clowes
SEO & Content Manager

Jonathon Roberts
Technical Lead

Charlie Fletcher
Technical SEO Executive

Jess Simpson
SEO Assistant

Rob Jeffries
Client Success Manager

Jess McMillan
Client Services Executive

David Grice
Content Writer
Our Process.
Discovery Meeting
We start with a conversation to understand your brand, audience, and communication goals. This helps us identify the type of stories, topics, and angles that align best with your message, ensuring every newsjacking opportunity supports your wider marketing objectives.
Opportunity Identification
Next, we monitor media outlets, social channels, and emerging trends to identify timely opportunities that fit your brand narrative. We assess relevance, audience interest, and timing to determine which stories offer the strongest potential for coverage and visibility.
Strategy Development
Once opportunities are identified, we outline a clear action plan. This includes defining key messages, selecting media targets and determining the most effective formats, from expert commentary to reactive content, to position your brand within the conversation.
Campaign Execution
We put the strategy into motion, creating and distributing content that connects your brand to trending topics. Our team coordinates with journalists and influencers to secure placements, ensuring your brand enters the right discussions quickly and effectively.
Report Creation
After the campaign, we compile a detailed report covering media coverage, engagement metrics and overall campaign impact. This transparent summary highlights successes, audience reach and key insights to guide and refine future newsjacking activity.
We Offer More Than Newsjacking.
At Fly High Media, we offer more than newsjacking. Our expert team also provides PPC, SEO, social media marketing, and digital PR services. From paid campaigns to organic growth strategies, we bring every part of your marketing together to boost visibility, attract audiences, and deliver measurable results.
PPC
Our PPC campaigns put your business in front of the right audience at the right time. We optimise every click for maximum return and measurable growth.
PPC ServicesSocial Media
We create social media strategies that build engagement and trust. From creative content to paid campaigns, we help your brand connect and grow authentically online.
Social MediaWeb Design
Our web design team builds modern, responsive websites that look great and perform even better. Every design is crafted to convert visitors into loyal customers.
Web DesignOur Sectors.
We provide expert newsjacking services across a wide range of sectors, helping organisations of all sizes gain timely exposure and media coverage. While these are some of the main industries we work with, our experience spans many others, delivering impactful stories and measurable visibility for every client.
Can't Find Your Sector?
Get In TouchOur Other SEO Services.
Hidden issues on your website could be holding back growth without you realising. An SEO audit uncovers technical errors, content gaps and opportunities that competitors might already be exploiting. By examining site structure, keywords, backlinks and user experience, the process reveals exactly what is stopping you from ranking higher.
You will receive clear recommendations designed to strengthen your online presence and boost performance across search engines. With a solid foundation in place, your business is better positioned to attract more visitors, convert leads into loyal customers and achieve long term success through search visibility.
SEO Auditing ServicesCustomers are drawn to businesses that educate, inspire and solve problems through quality content. A tailored content marketing strategy builds authority, drives traffic and strengthens customer trust. From blogs and guides to video and visual storytelling, everything is created with your audience and business goals in mind.
By combining creativity with SEO, content attracts the right visitors who are more likely to engage and convert. Consistent output keeps your brand visible, relevant and memorable, ensuring customers return time after time. It is about building a long term asset that delivers measurable growth for your business.
Content Marketing ServicesPotential customers in your area are searching for products and services like yours right now. Local SEO ensures they find you first, whether through Google Maps, mobile searches or local directories. By optimising your listings, building location based content and managing reviews, your business becomes a trusted choice in the community.
Accurate information across platforms helps customers reach you easily, while improved rankings keep you ahead of local competitors. With targeted local strategies, you capture buyers ready to act. This visibility connects your business directly with people nearby who are most likely to become loyal customers.
Local SEO ServicesSearch engines view links as signals of trust and authority. By earning high quality backlinks from respected websites, your business gains credibility and improves rankings in competitive search results. Effective link building is about securing placements that bring both traffic and long term value, rather than chasing numbers.
Through outreach, digital PR and content promotion, your brand is connected with publications and platforms that matter in your industry. Strong links not only enhance search visibility but also create new opportunities to reach customers directly. A consistent strategy keeps your website competitive and strengthens your overall online presence.
Link Building ServicesGetting your business featured in the right places builds brand awareness, credibility and trust. Digital PR connects you with journalists, bloggers and influencers who can amplify your message to a wider audience. By creating stories that matter to your target market, your business gains exposure on platforms your customers already read and trust.
Strategic outreach goes beyond coverage, as it also supports SEO through authoritative backlinks that improve search performance. Each campaign is tailored to highlight what makes your brand unique, helping you stand out in a crowded marketplace. The result is stronger reputation and greater visibility.
Digital PR ServicesA strong website needs more than great content. Without the right technical foundations, search engines may struggle to crawl, index and understand your pages. Technical SEO ensures your site runs smoothly by fixing errors, improving speed and enhancing mobile performance. This creates a solid base that supports every other digital marketing effort.
With clear structure, secure connections and user friendly navigation, your business can rank higher and deliver a better experience to visitors. Technical SEO removes hidden barriers that stop growth, helping you capture more organic traffic and turn your website into a powerful asset for long term success.
Technical SEOYour website content needs to do more than look appealing. On page SEO ensures every element is optimised so that search engines and customers can easily understand what you offer. From headings and metadata to images and internal linking, each part of a page plays a role in driving visibility.
Well structured content not only ranks higher but also delivers a smoother user experience. Visitors find information quickly, stay engaged for longer and are more likely to convert into paying customers. By investing in on page SEO, your business benefits from improved search performance and lasting online authority.
On-Page SEO ServicesUnderstanding how your customers search online is the first step to building a successful SEO strategy. Keyword research identifies the exact terms and questions people use, uncovering opportunities to reach them with precision. By targeting high value keywords, your business attracts traffic that is more likely to convert.
Effective keyword planning goes beyond guessing. It involves analysing search volumes, competition and intent to find the phrases that truly matter. With these insights, your content is aligned with customer needs, improving rankings and relevance. This approach drives qualified visitors to your website, creating long term growth and stronger visibility.
Keyword Research ServicesMore customers than ever browse and buy on their phones, making mobile SEO essential for growth. A mobile friendly site loads quickly, displays clearly on any device and gives users the seamless experience they expect. Search engines reward this with higher rankings and stronger visibility.
A tailored mobile SEO strategy ensures your business reaches customers wherever they are, from local searches on the go to national audiences comparing options. Improved performance means visitors stay longer, engage more and convert at higher rates. With mobile optimisation, your website becomes a powerful tool for driving measurable business results.
Mobile SEOTraffic alone does not guarantee growth. Conversion rate optimisation focuses on turning visitors into paying customers by improving the way people interact with your website. Simple changes to layout, design and messaging can have a major impact on leads and sales.
A structured approach ensures your site removes barriers that stop customers from taking action. Clear calls to action, smoother checkout processes and engaging content encourage visitors to complete their journey. With conversion rate optimisation, your business gains more value from existing traffic, improves return on investment and builds long term success online.
Conversion Rate Optimisation
Book A 30-Minute Call
Here's what to expect:
- An open conversation about your business
- A focus on your goals for the next 12+ months
- Ideas to move your online growth forward
Our Partners.


Frequently
Asked
Questions
Newsjacking is the practice of inserting your brand or expertise into trending news stories to gain visibility and media coverage. By reacting quickly and strategically to relevant events, your business can reach new audiences, strengthen credibility and boost engagement. At Fly High Media, we use data-driven monitoring and creative content to ensure your brand joins conversations that matter. This helps position your business as timely, insightful and trustworthy, increasing awareness while generating valuable backlinks, media mentions and traffic from high-quality sources.
At Fly High Media, we combine real-time trend monitoring with strategic media outreach. Our process begins with understanding your brand’s voice, goals and audience. We then identify relevant trending topics, craft reactive content and connect with journalists and publications to secure coverage. Every step is carefully timed and tailored to fit your industry. We focus on aligning each opportunity with your brand’s reputation and messaging, ensuring your contributions feel authentic rather than forced. The result is consistent, credible exposure that supports both brand awareness and long-term growth.
Newsjacking can work for almost any business, but it must be done thoughtfully and strategically. It is especially effective for brands with expertise or opinions that can add value to a public conversation. At Fly High Media, we assess each client’s industry, tone and goals to determine how best to approach newsjacking. Whether you run a consumer brand or a B2B company, the key is to identify relevant stories and comment in ways that feel natural. With careful planning, newsjacking can boost authority and brand recognition in any sector.
Traditional PR often relies on planned campaigns and long-term media strategies, while newsjacking is about acting quickly and seizing real-time opportunities. It allows brands to react to trending stories and reach audiences who are already paying attention to those topics. At Fly High Media, we blend both approaches to create a strong communications strategy. This means you benefit from the immediacy of newsjacking without losing the structure of long-term PR goals. Together, they help your brand stay visible, relevant and consistently engaged in meaningful media conversations.
We use advanced tools and human insight to monitor breaking news, social media trends and industry updates around the clock. Our team identifies stories that align with your brand’s message, tone and target audience. At Fly High Media, we focus on quality rather than quantity, selecting only the opportunities that make sense for your business. This ensures that every comment or piece of content you release adds genuine value to the conversation and strengthens your reputation rather than appearing opportunistic or out of place.
Newsjacking campaigns can take many forms, including press releases, expert commentary, opinion pieces, blog posts, social media content and short-form video reactions. The right format depends on the story, your goals and your audience. At Fly High Media, we tailor each piece of content to suit both the topic and the platform. Our focus is on creating timely, relevant and engaging material that positions your brand as part of the conversation. Every campaign is designed to capture interest quickly and drive measurable engagement.
Success can be measured through several key metrics, including media mentions, backlinks, website traffic, social engagement and brand sentiment. At Fly High Media, we provide clear reports showing where your brand appeared, how audiences interacted and the reach achieved. We also assess the quality of coverage to ensure your brand is featured in relevant, high-authority outlets. Over time, we use these insights to refine future campaigns, helping you achieve even stronger visibility and engagement from every newsjacking opportunity.
Newsjacking works best when it complements your wider marketing efforts. It supports content marketing, SEO and PR by generating timely content and high-quality backlinks. At Fly High Media, we integrate newsjacking into your overall digital strategy, ensuring it aligns with your messaging and objectives. This approach turns reactive moments into consistent growth opportunities. It not only increases awareness but also boosts authority, supports thought leadership and enhances your long-term online presence across multiple marketing channels.
Yes, newsjacking can significantly boost SEO results when done strategically. Media coverage from reputable sources often includes backlinks to your website, improving domain authority and organic visibility. At Fly High Media, we use newsjacking to help clients earn high-quality links naturally through credible mentions. The content we produce is optimised for relevant keywords and crafted to attract both audiences and search engines. Over time, this combination of exposure and authority strengthens your website’s performance and supports ongoing SEO growth.
Fly High Media combines creative storytelling with data-driven insight and expert media outreach. We understand how to balance speed with strategy, ensuring your brand reacts quickly without compromising credibility. Our experienced team has built strong journalist relationships and a proven process for identifying and capitalising on news opportunities. We tailor every campaign to your goals, keeping your brand relevant, visible and respected. With our hands-on approach, you gain more than coverage; you gain a long-term strategy for authority, awareness and growth.


