B2C Ecommerce SEO SEO

Contemporary Six

Driving High Intent Collector Traffic Through Strategic Optimisation of Artist Pages

contemporarysix.co.uk

1-3

0%

Improvement in keywords in positions 1-3.

0%

Increase in the number of enquiries for art for sale.

0%

Increase in clicks to the website.

Executive Summary

Client Overview

Contemporary Six is an independent contemporary art gallery in Manchester, specialising in original works and limited editions from established British artists. With both a physical gallery and an ecommerce presence, the business relies on strong organic visibility for artist-led searches to attract high-intent collectors and drive qualified enquiries.

Main Challenge

The website was built on the Artlogic platform, which is not the most flexible or SEO friendly system to work with. This limited technical control, restricted on-page optimisation opportunities and made structural improvements more complex. As a result, improving visibility for high value artist searches required a strategic approach that worked within the constraints of the platform while still delivering measurable organic growth.

Services Provided

Our strategy combined detailed on page SEO across key artist and collection pages, structural improvements to category pages for specific artists, and targeted blog content to capture broader collector and informational search intent. This was supported by a focused link-building campaign to strengthen domain authority and improve rankings for high-value, non-branded artist searches.

Key Results

Improved category visibility for high value, artist led keywords, resulting in stronger page one coverage and increased non branded organic traffic. The uplift in qualified visibility also led to a noticeable increase in direct enquiries about specific artworks, demonstrating stronger alignment between search intent and collector demand.

About the Client

Contemporary Six partnered with Fly High Media in November 2024 to improve organic visibility and increase enquiries for specific, high profile artists. The focus was on strengthening search performance around recognised names such as L. S. Lowry, Adolphe Valette and Mary Fedden, along with other established Northern artists with strong collector demand.

Through a targeted SEO strategy, we worked to enhance category visibility and attract high intent traffic from collectors actively searching for these artists. Since partnering, Contemporary Six has seen improved keyword coverage for artist led searches and a measurable increase in direct enquiries about specific artworks.

Objectives.

The primary objective was to improve organic visibility for high profile, well known artists that key competitors were already ranking strongly for, but Contemporary Six were not. This meant increasing page one coverage for high value, artist led keywords with clear collector intent. A further objective was to strengthen and refine the category pages for specific artists, improving their structure, content depth and optimisation to better support rankings, enhance user experience and drive more qualified enquiries.

Challenges.

One of the main challenges was that the website was built on the Artlogic platform, which limited technical flexibility and restricted the level of control we typically have over core SEO elements. There were a number of structural and on page changes that could not be implemented due to platform constraints, and support from the provider was often slow or limited in scope.

Despite this, we worked strategically within the system’s limitations, prioritising the areas we could influence and adapting our approach to ensure meaningful improvements in visibility and enquiry performance.

Strategy.

We worked closely with the Contemporary Six team, holding regular meetings to discuss updates and improvements in the SEO strategy.

Category Page Improvements

We consolidated biographies, FAQs, recent exhibitions and detailed artist information into single, comprehensive category pages rather than splitting content across multiple URLs. This strengthened topical authority around each artist, improved internal relevance signals and positioned one core page to rank competitively for high value searches.

Blog Content Writing

We developed targeted blog content focused on priority artists selected by the client, including high demand names such as L S Lowry. These articles were strategically optimised to capture informational and collector intent, with several now ranking strongly and supporting overall artist keyword visibility.

Backlink Strategy

We secured authoritative citations for Contemporary Six and implemented a targeted outreach strategy focused on Manchester based bloggers and art niche websites. This improved local relevance, strengthened domain authority and supported higher rankings for competitive, artist led search terms.

Our Solution.

We worked closely with the client through regular strategy discussions to agree which artists to prioritise, the sequence of category page optimisation and the focus of upcoming blog content. This ensured every activity aligned with commercial objectives, current stock availability and genuine collector search demand.

Consolidated artist content into authoritative category pages
Rewrote and optimised metadata across priority artists
Implemented strategic redirects to consolidate authority

Created targeted blog content around key artists
Secured relevant art and Manchester based backlinks
Increased visibility and qualified artwork enquiries

Landing Pages.

We developed the following pages:

The Result.

Fly High Media has achieved some astonishing results for Contemporary Six, including the below statistics.

32%

Increase in clicks to all pages on the website.

25%

Increase in impressions for all pages on the website.

30%

Increase in the number of enquiries for art for sale.

133%

Increase in number of keywords in positions 1-3 in Google.

Conclusion.

Our close collaboration with Contemporary Six has enabled us to build a focused, artist led SEO strategy that strengthens visibility where it matters most. By aligning technical optimisation, content and authority building with clear commercial priorities, we have helped position the gallery more competitively in search. At Fly High Media, we pride ourselves on working as an extension of our clients’ teams, delivering strategies that translate into meaningful growth in visibility and qualified enquiries.

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