TikTok has introduced a useful tool called Creator Search Insights, designed to help creators identify what users are actively searching for. By using this feature, content creators can align their videos with trending topics, increase engagement, and expand their audience reach.Understanding Creator Search InsightsCreator Search Insights provides direct access to...
23 of the Best Canva Tips and Tricks for 2025
Canva continues to be a go-to design tool for beginners and professionals alike, offering features that make graphic design more accessible. Whether you're crafting social media posts, presentations, or business materials, mastering Canva can help you create eye-catching designs with ease. Here are the best Canva tips and tricks for...
How Crumbl Cookies’ Social Media Strategy Fuels Their Growth: 9 Key Tactics
Crumbl Cookies has taken the dessert industry by storm, growing from a single bakery in 2017 to over 900 locations across the U.S. in just a few years. Their explosive success is not just due to their rotating menu of delicious cookies but also Crumbl Cookies’ social media strategy. Crumbl...
ASOS Instagram Marketing: Engaging User-Generated Content and Influencer Partnerships
ASOS Instagram Marketing StrategyASOS has established itself as a dominant force in online fashion retail, and its success on Instagram plays a significant role in maintaining its influence. With millions of engaged followers, ASOS has created a digital community that thrives on user-generated content (UGC) and influencer marketing. These strategies...
Ryanair’s Social Media Marketing Strategy: Bold Humour, Engagement, and Virality
Ryanair, Europe’s largest low-cost airline, has carved out a unique space on the internet by using humour, relatability, and viral content. Ryanair’s social media marketing is unlike traditional airline marketing, which often focuses on polished branding and customer service, they take an unconventional, bold approach that resonates with younger audiences....
The Global Impact of the US TikTok Ban on Advertisers, Creators, and Businesses
The recent ban of TikTok in the United States, which briefly took effect on January 19, 2025, affected the platform's 170 million US users and caused significant disruptions across the digital space. With TikTok’s global advertising revenue projected to reach $18.04 billion in 2024, the decision has had wide-ranging effects...
TikTok Users in the US Shift to RedNote Amid Looming Ban
As the United States edges closer to a potential ban on TikTok, millions of its users are finding solace in a Chinese app called RedNote. Known as Xiaohongshu in China, this platform has become a hub for American users who fear losing their favourite short-video platform.RedNote, initially designed for Mandarin-speaking populations,...
The Future of Reddit: Will It Remain Relevant in 2025?
Reddit has cemented itself as one of the most influential community-driven platforms on the internet. With over 57 million daily active users engaging across thousands of niche subreddits, it provides a unique space for discussions, reviews, and organic content. However, as digital trends evolve, many are questioning whether Reddit will...
Jaguar’s Rebranding Misfire: A Bold Move Sparking Social Media Backlash
Jaguar has always carried an air of sophistication and luxury, and its name is synonymous with sleek design, power, and British craftsmanship. But the company’s recent rebranding campaign has left many scratching their heads, wondering how the iconic automaker veered so far off course. The announcement of its shift to...
How Duolingo Used TikTok Marketing to Skyrocket Brand Awareness: A Case Study on Viral Trends and Engagement
TikTok has emerged as a powerful platform for businesses aiming to raise their brand profile. The platform has over one billion users and about 23 million users in the UK alone, this offers a unique opportunity for brands to connect with a highly engaged and diverse audience. One of the...