Trending Travel’s Journey to Success
Trending Travel is a digital-only travel agency that leverages social media to promote its wide range of available destinations and holiday deals.
The company was launched in 2020, at a time when the travel industry was in decline and the idea of a holiday was a much-needed escape from lockdowns, isolation and social distancing.
They operate on two fronts: business-to-business (B2B) and business-to-consumer (B2C).
On the B2B side, they collaborate with various airlines and hotels, such as Virgin Voyages, forging partnerships that allow them to offer the best travel experiences. B2C; they present these travel packages to their audience.
In just 3 years, they’ve gained over 664k followers on Instagram and almost 2 million likes on TikTok.
How? Let’s break it down…
Trending Travel’s brand identity is a fusion of minimalist aesthetics and visual examples of their holidays.
Both their website and logo are exemplars of simplicity, crafting an elegant and uncluttered digital environment.
The logo is simple but creative; two interlocking T’s, one inverted, forming the universal hand gesture for taking a picture or a photo frame.
It serves as a visual representation of capturing and sharing travel memories, like on social media, aligning seamlessly with the brand.
Trending Travel caters to social media users. These individuals are drawn to the sorts of luxury travel that they see online, seeking the most lavish and memorable adventures, but for a good price.
Trending Travel recognises the power of social media. They understand that 92% of customers rely on content posted by fellow travellers over conventional ads. As a result, their offerings are not just about exploring destinations; they’re about crafting experiences that are perfect for sharing on platforms like Instagram.
These luxury seekers and social media enthusiasts find a brand that not only understands their aspirations, but transforms them into a reality worth sharing with the world.
Social Media Presence
In the ever-evolving landscape of digital marketing, social media marketing has become a non-negotiable. Businesses need to be using social media strategically for maximum success, making it a huge part of their marketing strategy.
In the travel industry, where sparking adventure and reaching potential travellers are essential, Trending Travel is a great example of how using social media well can make a brand incredibly successful.
Trending Travel has leveraged Instagram to create a presence online and to connect more effectively with its target audience.
Images and videos of some of their popular destinations and hotels are featured on Instagram highlights. For example, Hyatt Dubai and Mexico.
The platform’s visual appeal, coupled with Trending Travel’s unique voice, allows them to effectively connect with their target audience, igniting their want for travel.
The visual appeal of Instagram is perfectly complemented by Trending Travel’s distinctive brand voice. It’s not just about displaying stunning landscapes and luxurious hotels; it’s about crafting compelling narratives that resonate with the adventurous spirit of their audience.
They do this through video content and reels, such as POV’s. These help their followers to picture themselves in the particular hotel or destination:
They also directly address their audience, using phrases like “imagine,” and offering solutions for common travel queries and problems that their audience may have, like an affordable family holiday, as above.
This approach creates a connection and sense of community, where travel enthusiasts can come together to share their passion for exploration.
One of their standout TikTok strategies involves user-generated content. They encourage their followers to share their travel experiences using specific hashtags. This engages the community and showcases authentic travel experiences that resonate deeply with viewers.
Being the first digital-only and influencer-led travel agency, Trending Travel is an example of how any type of business can gain success when starting on social media.
They don’t just promote holidays; they inspire people with dreams, hopes, and the idea of amazing adventures. They understand what their audience loves, and this passion for travel keeps their followers excited and eager to plan their own journeys.
In today’s digital world, everything is just a click away.
Trending Travel recognises the significance of influencer marketing in the current digital landscape.
They understand that people are more inclined to click on something featuring a familiar name or face. This popular approach has led them to collaborate with influential figures on social media, such as Saffron Barker.
Saffron posted on Instagram, tagging Trending Travel, and showing off her holiday in Europe:
She also posted pictures and videos on her story, which Trending Travel re-posted and made into a highlight on their profile.
Saffron has collaborated with them more than once, and you are able to shop her holidays on the Trending Travel website:
Influencers become the embodiment of the adventures Trending Travel offers, making the dream destinations feel within reach.
Influencers provide invaluable insights into the heart of Trending Travel’s offerings, posting on their personal social media accounts.
Their endorsements act as trust and social proof, assuring potential travellers that these experiences are good. Influencers share their authentic and relatable experiences, showcasing the value of Trending Travel’s holiday packages.
Trending Travel’s influencer partnerships strongly resonate with millennials who value authenticity amongst a crowd of fake and misleading content that they see on social media daily.
82% of millennials are likely to try products recommended by influencers. By teaming up with influencers who share their genuine experiences, Trending Travel effectively engages an audience keen to have a holiday just like their favourite social media influencer.
Their strategic use of social media, creative branding, collaboration, and influencer partnerships has redefined how the travel industry markets.
Since their launch, and with their growing success, other travel companies, such as VIBE by Jet2, have started using influencers to promote their holidays and services.
Perhaps we’ll see a lot more of this in the coming years.
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