ASOS Instagram Marketing StrategyASOS has established itself as a dominant force in online fashion retail, and its success on Instagram plays a significant role in maintaining its influence. With millions of engaged followers, ASOS has created a digital community that thrives on user-generated content (UGC) and influencer marketing. These strategies...
Ryanair’s Social Media Marketing Strategy: Bold Humour, Engagement, and Virality
Ryanair, Europe’s largest low-cost airline, has carved out a unique space on the internet by using humour, relatability, and viral content. Ryanair’s social media marketing is unlike traditional airline marketing, which often focuses on polished branding and customer service, they take an unconventional, bold approach that resonates with younger audiences....
10 of the Best Marketing Campaigns from 2024: Creativity, Innovation, and Impact
Marketing in 2024 has been a whirlwind of creativity, innovation, and cultural impact. From nostalgic humour to thought-provoking social awareness, brands have pushed the boundaries to captivate audiences worldwide. Here’s a deep dive into some of the best marketing campaigns of 2024.1. Is He CeraVe? The Truth Behind the Michael...
How Severance Blurs Fiction and Reality with Intelligent Marketing
Apple TV+ has taken a unique approach to marketing Severance, a psychological thriller about work-life balance taken to the extreme. Instead of traditional advertising, the show has relied on immersive experiences, digital engagement, and strategic SEO to build an audience. From in-person activations to social media strategies, the promotional efforts...
Netflix’s Brilliant Email Marketing Strategy: What Makes It So Effective?
Netflix, the global streaming leader, has not only captured audiences with its vast content library but also through its smart and effective marketing tactics. Among its many marketing tools, email marketing stands out as a key player in engaging subscribers, boosting retention, and driving viewership. Let's explore Netflix's email marketing...
Jaguar’s Rebranding Misfire: A Bold Move Sparking Social Media Backlash
Jaguar has always carried an air of sophistication and luxury, and its name is synonymous with sleek design, power, and British craftsmanship. But the company’s recent rebranding campaign has left many scratching their heads, wondering how the iconic automaker veered so far off course. The announcement of its shift to...
10 Things Businesses Can Learn From Barbie’s Content Marketing
We’re all currently living in a Barbie world. This is thanks to the overwhelming success of the Barbie movie and the marketing team at Warner Bros responsible for promoting it. So, what can other businesses learn from Barbie’s content marketing campaign?In this blog, we delve into the marketing strategies used to help...
What Are The Black Friday 2022 Statistics?
Black Friday 2022 sales are continuing, but as most of you probably know, the peak of Black Friday sales was on 25th November. So, we researched how the event played out this year, comparing the statistics of 2022 to those of previous years. For various reasons, Black Friday 2022 was predicted...
7 Reasons Why You Should Consider Using Facebook Ads
Have you considered Facebook advertising for your business before?Maybe you are exploring different potential avenues to promote your business online and you are weighing up the pros and cons.The goal of this article is to help you understand some of the benefits of using paid social media advertising to help...
7 Evergreen Organic Instagram Strategies for 2019
The Instagram Algorithm change last year hit most users hard. Increasingly, Instagram is making it more and more difficult for your content to be shown to your audience. Similar to Facebook, only around 10% of your audience actually see your posts. Some reports even say that reach is as low...