Struggling to reach your local customers? Unsure why your store or business has few people visiting or calling your phone number? Now is the time to consider applying local SEO.As more people use the web, local SEO is becoming an increasingly sought-after commodity to boost online businesses. After all, a...
10 Things Businesses Can Learn From Barbie’s Content Marketing
We’re all currently living in a Barbie world. This is thanks to the overwhelming success of the Barbie movie and the marketing team at Warner Bros responsible for promoting it. So, what can other businesses learn from Barbie’s content marketing campaign?In this blog, we delve into the marketing strategies used to help...
How Travelling Can Inspire You To Write Creatively
All writers face writer’s block at some point or other. We suddenly lack inspiration, experience self-doubt, or no longer feel passionate about the story we’re trying to tell. Most of us write because we love to, so it can be frustrating and disheartening when we can’t seem to put words...
What Are The Black Friday 2022 Statistics?
Black Friday 2022 sales are continuing, but as most of you probably know, the peak of Black Friday sales was on 25th November. So, we researched how the event played out this year, comparing the statistics of 2022 to those of previous years. For various reasons, Black Friday 2022 was predicted...
10 Essential SEO Skills You Need to Be Successful
In today’s digital age, SEO is more important than ever for businesses to succeed.While many skills are needed for successful SEO, patience is perhaps the most important. SEO can be a complex and time-consuming process, so it’s essential to have the patience to see results. Without patience, even the most talented...
‘Google My Business’ to Become ‘Google Business Profile’
Google has announced that they are renaming ‘Google My Business' to ‘Google Business Profile'. The move is designed to completely reshape local SEO by extracting business profile management away from a single application and implementing it directly into Google Search and Google Maps. This isn't the first time Google has...
A Beginner’s Guide to Keyword Research
The keyword research process is crucial for any content to be successful online. Whether it is a blog or a service landing page. Utilising the right keywords and variations is the key to success in search engine optimisation. In this guide, I will discuss how you can conduct keyword research...
5 Google My Business Tips That You Can Implement Today
Google is a competitive space and especially in map listings. A well optimised profile and Google on-page Local SEO not only does it make you stand out, but it will also help you generate more leads for your business if done well.Google My Business is a great tool to put...
Meet Ric Rodriguez – One of the UK’s Top Technical SEOs
https://www.youtube.com/watch?v=8basyBzsdWcMeet Ric Rodriguez, he is one of the UK's leading SEOs and is working at NYSE-listed technology company Yext, delivering industry-changing products to the world.Ric is very passionate in his approach to search, after starting out in social media, he moved to link building and a few years later he...
How to Optimise Your eCommerce Website for Mobile Devices [2019 Edition]
We all know and say that mobile is the future and we should plan for it. In reality, it is happening now and we need to take action now. Google has already rolled out mobile-first indexing. Did you know that 57% of users say they won’t recommend a business with...