Have you considered Facebook advertising for your business before?

Maybe you are exploring different potential avenues to promote your business online and you are weighing up the pros and cons.

The goal of this article is to help you understand some of the benefits of using paid social media advertising to help you grow your business online.

Here are 7 reasons why you should consider using Facebook ads:

1. Facebook Advertising is one of the cheapest form of advertising

First and foremost, a major benefit of Facebook advertising is that it is one of the cheapest forms of digital advertising available. It is possible to spend £5 and reach 1,000 people.

It is also budget flexible, allowing you to set a daily or life-time budget which you can easily increase or decrease at any time.

2. Your customers spend a lot of time on Social Media

In addition to its very reasonable pricing, 80% of all internet users use Facebook, accounting for billions of people worldwide. As Instagram is part of the Facebook family, you are also able to laser target users on Instagram as well meaning you can reach an even larger audience as opposed to just sticking with Facebook.

3. Facebook advertising increases leads and revenue

What comes after website traffic? Yes – Facebook ads do actually drive revenue and leads.

Featured below is evidence of a business that spent $519.87 (£378.87) on Facebook ads and then generated $1,557.50 (£1135.07) in sales. On average, they spent just $3.42 (£2.49) per conversion.

4. Facebook advertising is measurable

All results generated from Facebook advertising are clearly measurable. You are able to clearly track how many people are seeing your ads, how much you are spending and how much it cost you per individual result.

Using the full Facebook advertising suite, it makes it incredibly easy to grab lots of powerful data to improve your campaigns. You can use this data in addition to Google Analytics or Shopify data to help you understand the wider revenue or lead increase.

5. Facebook advertising can drive repeat business

Once you have acquired a sale or through Facebook advertising, then you have the customers email address at a minimum, perhaps even a phone number. Meaning you can add them to your newsletter or follow a lead up on the phone multiple times.

If you have an email list of paying customers, using Facebook’s Audiences feature, you can import your customers’ email addresses into Facebook, which will allow you to advertise directly to the audience that is proven to be most likely to buy from you. Furthermore, you can scale campaigns by using lookalike audiences from your existing customers who spend the most money with you.

6. Facebook advertising can grow your blog traffic

Blogs are a great way to build a deeper connection with your audience.Through amplifying your blog using a targeted Facebook campaign, you can gain more trust and credibility with a wider audience. An effective way that has worked for us in the past is remarketing to previous website visitors who have visited specific services pages with a relevant blog.

7. Your competitors are using Facebook advertising

Your competitors could very well be using Facebook advertising to grow their business, and if they are, you are making it much easier for them by not using Facebook advertising yourself.

Online advertising is now one of the most widespread and powerful tools to market your business. If your customers spend a lot of their time on social media, you need to ensure that you are using this to your advantage to grow your business.

Want to get in touch to discuss how we can increase traffic to your online business? Fill in the contact form below.

 

Leanne Cunningham

Leanne Cunningham

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