How to Build Rapport and Online Reputation

If you are attracting sales or leads online, the strength of your business relationships and the reputation you cultivate online can be your greatest assets.For companies handling their digital marketing activity, understanding how to build rapport with clients and leverage that relationship to enhance their online reputation is key.In my...

6 Ways to Dominate Organic Social

When marketing for your brand, a good social media presence is the key to connecting with your audience.Unlike paid social ads, organic social relies on building relationships, engaging content, and a strong brand presence.1. Understanding Your AudienceUnderstanding your audience is crucial for successful organic social media efforts for several reasons…Relevance...

Why Should You Have Author Pages On Your Website?

Digital marketing is a forever-changing industry which means that staying ahead of any trends is very important, to help improve the overall performance of your website. Many websites write regular blog content to help drive traffic to their website, however, many think that just adding content will help drive traffic...

What is Topical Authority?

Topical authority is a cornerstone of a website's traffic performance through organic search. Ultimately, the depth and breadth of content is what will help you succeed.In the following article, we unravel the essence of topical authority, illustrating its importance within SEO and how it can propel your organic traffic.Understanding Topical...

Maximising ROI: Integrating SEO, PPC, and Social Media

The integration of Search Engine Optimisation (SEO), Pay-Per-Click (PPC), and Social Media isn't just a strategy but a necessity for maximising your Return on Investment (ROI). Whether you're just starting or looking to enhance your current strategy, this blog post is your guide to understanding how these powerful channels work...

When is it Time to Outsource Your Google Ads?

Google Ads has led the way in paid advertising, growing businesses since the early 2000s. Yet, as straightforward as it might initially appear, managing an effective Google Ads campaign can be daunting, especially for those juggling multiple responsibilities. This leaves many business owners and marketing managers pondering a crucial question:...

Welcome Brett, Our New Content Creator!

Last week we welcomed Brett, our new Content Creator. We asked him a few questions about his new role and interests.What does your role consist of?My role as a Content Creator involves meeting client requirements to produce high-quality blogs.With my editorial experience in the journalism industry, I craft blogs that...

Why is Digital PR so Important?

Digital PR, a fusion of traditional PR, content marketing, and social media, has emerged as a cornerstone strategy for businesses aiming to establish a formidable online presence. This innovative approach extends beyond mere press release distribution; it's about building a narrative that resonates with the digital audience, forging influential connections,...