The Benefits of Blogging in 2021
Blogging remains a powerful avenue to increase organic traffic to your online business. In fact, marketers who prioritise blogging are 13x more likely to have a positive ROI on their efforts.
If you don’t already run a blog as a business – or outsource your content marketing – you may want to consider how adding a blog to your digital marketing strategy could boost your organic traffic and bring clients to your virtual doorstep.
Here are four benefits to having a blog on your website:
1. Organic Traffic
An active blog is a fantastic way to generate traffic to your website for free. Once you have earned your search engine rankings, they can stick around for a long time if your content is good enough. To help maximise the articles you have written, you need to update old content. In order to generate high quality traffic, it is important to do your keyword research and create a content plan to maximise your chances of success.
2. Thought Leadership
By writing blog articles on your website you can establish yourself as an expert in your field. Do you own a baking business? Create a blog post on recipe reviews or a piece on tips and tricks to produce high quality baked goods.
Most importantly, endeavor to truly help your readers by sharing with them some of your experience. You have it, so why not share it? A “helping first” demeanor coupled with unique, original content, will help your business to win trust and continued engagement.
3. Help Nurture Prospects
If you don’t run a blog (or haven’t maintained it for a long time), you could be losing out on additional revenue to your business.
Your blog has the potential to become a 24/7 salesperson for your business. It can, help nurture prospects at different stages of the sales funnel from the awareness phase right down to the bottom of the funnel. If you don’t run a blog then you could be leaving a lot of money on the table each month.
4. Generate Free Traffic from Social Media
Your social media accounts perpetually require fresh content to have the best chance of generating social shares and more website traffic. All of your social media platforms should be considered as opportunities to generate more business but at the same time, it is important to not appear to be too salesy. Generating high quality, informative blogs can help promote your content, even before it is ranking in Google. If you content is good enough, then you may even start to generate more inbound links to your website, if seen by the right audience.
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