Every year, the 24th of July signals Samaritans Awareness Day in the United Kingdom, as part of the charity’s overall Talk To Us campaign running throughout the month.It is a day dedicated to shining a light on the vital work done by Samaritans in providing mental health support to those...
How to Get Started With Personal Branding
The term 'personal branding' is used daily in the digital world and is an increasingly popular marketing strategy that can be used by anyone in any industry, thanks to social media. The term has been evolutionised since it was coined in 1997 by management expert Tom Peters, in his essay,...
5 Reasons to Use Micro-Influencers
In the ever-changing landscape of digital marketing, businesses are always searching for more effective ways to connect with their target audience and broaden their brand's reach. Influencers can be broken down into three main tiers: Whilst macro (popular) influencers and celebrities dominate influencer marketing, micro-influencing is on the rise. Social...
10 Content Marketing Tips for Dentists
Regular visits to dental practices are a certainty in the dental sector. But how can dentists entice customers to use their dental practice over others? In a world where online presence reigns supreme, it's imperative to distinguish your dental business apart from your competitors. An aesthetically pleasing website and a...
14 AI Statistics That Will Evolve Your Digital Marketing Strategy
Artificial Intelligence (AI) is accelerating at an incredible pace in 2023, and your digital marketing strategy needs to keep adapting to keep up with the changes.This technology will impact every corner of the world, regardless of your background or trade. Many digital marketers are unaware of the AI tools available at...
5 Things Every E-commerce Store Could Learn From Pretty Little Thing’s Social Media Marketing
As an online powerhouse, Pretty Little Thing (PLT) has prospered in the fast fashion market.Generating an annual revenue of over £700 million and counting, PLT is a great example of what an innovative social media marketing strategy and a distinct brand image can do for your business.Fast fashion is a...
The Ultimate Guide to Local SEO for Hotels
With so much competition online, it can be tough to stand out in the hotel market. However, local SEO (Search Engine Optimisation) can help you get more guests through the door and REDUCE the number of bookings through sites like Booking.com that charge high commission fees. In this guide, we'll...
Google introduces AI and ‘Perspectives’ to enhance search at Google I/O 2023
Google I/O revealed new advancements in Search, including 'Perspectives' integration and generative AI, aimed at transforming information discovery and deepening understanding.Revolutionary AI generationGoogle has introduced a new approach to search queries called Search Generative Experience (SGE), powered by generative AI. SGE simplifies complex search tasks by providing key information snapshots...
Boost Your Shopify Business: Tips to Get More Customers
Shopify is an ecommerce platform that facilitates the launch and operation of online stores for businesses of all scales. Whether you're a fledgling company or a multinational corporation, Shopify provides you with the tools to sell your merchandise online effectively. Some of the largest stores built on Shopify include Gymshark,...
10 Essential SEO Skills You Need to Be Successful
In today’s digital age, SEO is more important than ever for businesses to succeed.While many skills are needed for successful SEO, patience is perhaps the most important. SEO can be a complex and time-consuming process, so it’s essential to have the patience to see results. Without patience, even the most talented...