Social media has become a large part of our society, and the sheer volume of shared posts is enough to overwhelm anyone. For some people, these platforms offer a way to snapshot their day and share their lives with their family and friends. But you can use social media platforms...
10 Things Businesses Can Learn From Barbie’s Content Marketing
We’re all currently living in a Barbie world. This is thanks to the overwhelming success of the Barbie movie and the marketing team at Warner Bros responsible for promoting it. So, what can other businesses learn from Barbie’s content marketing campaign?In this blog, we delve into the marketing strategies used to help...
Digital Marketing News: Monthly Roundup For May 2023
Welcome to our monthly roundup featuring the most-talked-about digital marketing news of May 2023. This year has been busy, both in and outside the digital marketing world. Still, we have summarised some of the most recent prevalent stories useful to know if you're a digital marketer or own an online...
How Does The Tiktok Algorithm Work?
Have you ever wondered how the Tiktok algorithm works? We are here to tell you all the essential information, as well as what you can do to make sure your videos appear on as many For You Pages as possible! What Is The TikTok Algorithm? The TikTok algorithm is a...
Elon Musk Buys Twitter – What This Means for Social Media
As many of you possibly know, it has been recently announced that Elon Musk, the CEO of Tesla, has bought Twitter. After beginning the process in April 2022, he purchased the platform for $44 billion, the equivalent of £38.1 billion, and declared over Twitter that ‘the bird is freed’. the...
How to Measure the Success of a Brand Awareness Campaign
Brand awareness is defined as how familiar people are with your brand and the products or services you offer. Brand awareness can be divided into three layers:1. Awareness of your brand name and identity2. Awareness of your product/service offerings3. Awareness of your brand attributes (i.e. what sets you apart from...
Why Facebook Changed its Name and What Happens Now
At last week’s Facebook Connect 2021 conference, founder and CEO Mark Zuckerberg announced that the company will no longer be called Facebook, and is now called Meta. Explaining the great change, Mark Zuckerberg said the company was increasing focus on two different market segments - one of its family of...
7 Reasons Why You Should Consider Using Facebook Ads
Have you considered Facebook advertising for your business before?Maybe you are exploring different potential avenues to promote your business online and you are weighing up the pros and cons.The goal of this article is to help you understand some of the benefits of using paid social media advertising to help...
6 Tips to Keep People from Unfollowing Your Business on Social Media
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Remarketing Mastery – Everything You Need to Know About Facebook Retargeting Tactics
It’s no secret that turning ice cold traffic into warm leads and eventually red-hot sales is hard; it’s damned-hard! As much as 98% of users who visit your site won’t take the action you want them to, whether that be to read your blog and leave a comment, share something...